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Cialdini Institute
Cialdini Method Certified Trainers

Find a Cialdini Method Certified Trainer for your team.

Bring the Principles of Persuasion (POP) Workshop in-house, taught by trainers Dr. Cialdini trained himself.

Every trainer here is certified or licensed by the Cialdini Institute to teach Dr. Cialdini's method. Tell us your goals and we will match you with the right expert for your industry, region, language, and audience.

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14

CMCT Faculty

53

Licensed Trainers

22

Countries
Note

Not sure which trainer fits? The Institute matches you to the right CMCT for your goals, industry, and region. Request a match.

What is a CMCT?

A Cialdini Method Certified Trainer is the only person endorsed to teach this method.

A CMCT is a senior practitioner who has completed Dr. Cialdini's invitation-only faculty track and earned the right to deliver the Principles of Persuasion (POP®) Workshop under the Cialdini name. The certification is rare by design: admission is by invitation only, and each trainer is reviewed personally by Dr. Cialdini and the Institute's core faculty.

Hiring a CMCT means your team learns the science of ethical influence from the source — not a secondhand interpretation. New to the method? Explore the 7 Principles of Persuasion before you book.

Browse the global facultyOr measure your team's influence skills
The Global Network

Cialdini Method Certified Trainers worldwide.

Two credentials, one standard. Choose the invitation-only CMCT faculty, or a Licensed Trainer in your own country and language, then request an introduction through the Institute.

Every CMCT below completed a certification overseen personally by Dr. Cialdini. The roster is deliberately small, because admission is by invitation only. Shortlist a trainer by specialty or region, then request a match.

Portrait of Gregory Neidert, Ph.D., Cialdini Method Certified Trainer

Gregory Neidert, Ph.D.

Co-Founder & Director of Training

Organizational consultant specializing in shaping working culture through principles of influence. Over 35 years of teaching and researching the science of social influence. Developer of the Core Motives Model of Social Influence. Has helped hundreds of client organizations including Fortune 50 companies.

Training & CertificationOrganizational ConsultingCorporate Workshops
View Gregory's profile
Portrait of Brian Ahearn, CMCT, Cialdini Method Certified Trainer

Brian Ahearn, CMCT

Chief Influence Officer, Influence PEOPLE

CMCT Certified

Dynamic international keynote speaker, trainer, coach, and consultant with 30+ years in the insurance industry. Specializes in applying the science of influence and persuasion in sales, leadership, and coaching.

Sales & LeadershipInsurance IndustryCoaching
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Portrait of Matt Barney, Ph.D., CMCT, Cialdini Method Certified Trainer

Matt Barney, Ph.D., CMCT

Founder & CEO, Leaderamp

CMCT Certified

The only Ph.D.-level I/O Psychologist in the world to attain Cialdini's certification as a Cialdini Method Certified Trainer. Combines academic rigor with practical business application.

I/O PsychologyLeadership DevelopmentResearch-Based Training
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Portrait of Steve Martin, FRSA, CMCT, Cialdini Method Certified Trainer

Steve Martin, FRSA, CMCT

CEO, Cialdini Institute (UK)

CMCT Certified

Royal Society nominated author and Visiting Professor of Behavioral Science at Columbia University's Graduate School of Business. Has worked with Dr. Cialdini for twenty years. Co-author of NYT and WSJ bestseller "Yes! 50 Secrets from the Science of Persuasion." Guest lecturer at London School of Economics and Harvard.

Behavioral ScienceCorporate ConsultingAcademic Research
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Portrait of Adrian Chong, CMCT, Cialdini Method Certified Trainer

Adrian Chong, CMCT

Certified Trainer, Asia-Pacific

CMCT Certified

Over twenty-five years of experience in training, sales, general management, and entrepreneurship. Helps individuals, teams, and organizations achieve bottom-line results and become measurably more vital.

Sales & ManagementAsia-Pacific MarketsEntrepreneurship
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Portrait of Anniken Fjelberg, CMCT, Cialdini Method Certified Trainer

Anniken Fjelberg, CMCT

Brand Strategy Expert & Certified Trainer

CMCT Certified

Expert in Brand Strategy and Management from The Norwegian School of Economics in Bergen. Combines brand expertise with CMCT certification to deliver powerful workshops on influence in branding and marketing.

Brand StrategyMarketingScandinavian Markets
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One inbox, one introduction

Request your trainer match.

Tell us your goals and timeline. The Institute reviews every inquiry and replies within 1–2 business days with a recommended CMCT — no obligation. Faculty calendars are finite, so an early conversation gives you more choice of dates.

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In Their Words

What people say about their trainer.

Participants of workshops led by the Institute’s trainers, named, in their own words.

Read 1,033 reviews from participants, readers, scientists and business leaders.

  • “Lenka immediately draws you into the process and, through showcases and her enthusiasm, delivers her knowledge in a way that stays with you forever.”

    Eva Kubirita

    Workshop participant · Lawyer with EQ · Slovakia

  • “I have just joined a presentation that Patrick shared on how to present more effectively. I have been presenting for 8 years, and I have still learned many new tips, which I am very grateful for. I highly recommend this session.”

    Wendy Marshall

    Workshop participant · Australia

  • “Tommy’s 2-day course is one of the most impactful courses that has helped my business grow. This is the third time I’ve attended and I’m still learning. A cold lead became an ideal $3M+ client using the system as taught. Hooks → homework → closed on the spot.”

    Stephen Bene

    OneTeam Financial

  • “The workshop is so engaging and the knowledge is super applicable to not just work but also to everyday life. Mr. Adrian Chong has made the workshop very interesting with his coaching and facilitation skills.”

    Kristen Guo

    Manager, Health Promotions Board

  • “Thank you, Mr. Adrian, for the wonderful and engaging workshop. Well done. You are excellent!”

    Jay Lee

    NTUC Income