Influence training for organizations
Influence training for your whole organization.
Influence training helps your people win the clients and agreement they go after, and lead without pulling rank.
Trusted by more than 500 organizations, including Fortune 500 companies.
Why influence training
Your priorities depend on people agreeing.
Build on research that lasts.
Grounded in more than 40 years of research by Dr. Robert Cialdini, the training puts the science of influence behind your key business priorities, for every person and every team.
Win more of the work you go after.
When your people understand why others agree, they can use it in every client meeting, proposal and negotiation they already have on the calendar.
Create a culture people trust.
Influence is part of how managers lead, how teams agree and how change lands. One shared, ethical approach gives every team the same words for planning a pitch, a negotiation or a change.
The research
The research behind the training.
- 40+
- years of research on ethical influence
- 12M+
- copies of Dr. Cialdini's books sold
- 52
- languages his books are published in
- 500+
- organizations trained, including Fortune 500 companies
Where it helps
Where influence training helps most.
Influence training fits the plans you already have and helps you reach the goals you've already set.
Use it across your organization:
Culture
- Leading change
- One shared language for influence
- Agreement across teams
- Recognizing manipulation
Leadership
- Getting buy-in
- Board and budget conversations
- Managing without pulling rank
- Developing new managers
Clients
- Winning new clients
- Proposals that stall
- Negotiations
- Keeping the clients you have
The online program
Your people learn online, each on their own schedule.
The Cialdini Method is our online, self-paced program on influence. Your people learn on their own schedule, and everyone learns the same approach.
Tools your people can use:
- The Influence Assessment: shows each person how they naturally influence others and where they struggle. Free result, $49 full report.
- The Cialdini Method: the seven principles, online and self-paced. Each person who completes it earns the Cialdini Certified Practitioner certificate.
- AI Cialdini: talk a pitch or a hard conversation through before it happens. $29 a month.
When everyone knows how they influence and where they fall short, the whole organization gets better at it together.
Getting started
Getting started with influence training.
We help you bring influence training into your organization in the way that fits your people and your goals. Here's how.
Learning for your people
Help executives, managers and teams use influence in their own work.
Keynotes to launch
Open a conference or a rollout with a keynote on influence for your audience. About keynotesOn-site POP® workshops
The two-day Principles of Persuasion workshop at your offices, led by a CMCT. Your people practice each principle on their own work. About the POP® workshopExecutive coaching
Private sessions with a CMCT for your senior leaders.Custom programs
Training built around the deals, pitches and decisions your organization keeps getting stuck on.
Capability inside your organization
Build people inside your organization who can keep influence training going.
Certified Influence Coaches on your staff
After POP or The Cialdini Method, plus 8 hours with a CMCT, they lead a ready-made 90-minute session for your teams, and get a certificate and badge. About the coach programA path to CMCT®
Coaches can be invited to become CMCTs and lead the two-day POP® workshop. About CMCTThe Cialdini Method for every person
Give your people the online program, so everyone learns the same approach at their own pace.
Measuring the results
See what changed before you roll it out further.
The Influence Assessment
Shows each person how they influence others today and where they struggle.Start with a pilot
Train one group first, look at what changed, then decide on the rest.
Who we've worked with
More than 500 organizations have trained with the Institute.
- Prudential
- RE/MAX
- Federal Executive Institute
- London Business Forum
They include Fortune 500 companies. Here's what some of their leaders said afterward.
“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
Cathy KernenGlobal Director of Product PR, AstraZeneca , Alderley Park, UK
“If you are looking for a speaker with an important message for salespeople, Dr. Cialdini has some powerful insights on influence human behavior (customers, prospects, agents, employees, etc.).”
David SchmidtPresident, Nationwide Insurance
“Dr. Cialdini was the top speaker we’ve ever had… in or out of the organization. They loved him.”
Jennifer L. BotelhoKPMG
“The message given in your presentation is just what our people needed to confirm that the psychology of influence can be learned… If these messages are applied, then our objective of creating a more successful business will have been met.”
A.M. McIntoshIBM United Kingdom International Products , Limited
“You promised, and delivered! People were talking about Dr. Cialdini’s presentation. It gave our whole CMO event an important added dimension beyond the “usual” marketing strategies and tactics that most sessions emphasize.”
Rob LeavittSr Dir. Marketing & Member Advocacy, IT Services Marketing Assoc.
“Great session with our customers, most of them CIOs of multinational companies. Dr. Cialdini managed to combine theory with practice in such a way that we all left the session with ideas to put into practice.”
Maria Asuncion Gonzalo OrdenMarketing Director
Questions
Before you get started.
Anything from one group of managers to a rollout across your whole organization. Tell us your size and goals and we'll suggest a format.
Every program is priced in a proposal, based on your team size, format and timeline.
Yes. You can train one group first, look at what changed, then decide on the rest.
Each person who completes The Cialdini Method earns the Cialdini Certified Practitioner certificate.
Your people practice on their own clients and decisions, and Certified Influence Coaches on your staff can keep running sessions after the first rollout.
If they need agreement from a client, a colleague or a boss, they're influencing someone. The principles apply to all of it.
No. Every program follows the Cialdini Code of Ethics: be truthful, and never manipulate people or facts. Your people also learn to spot manipulation aimed at them.
Tell us about your team.
Tell us about your team and your goals. Fill in the form, choose “Enterprise Program,” and the Institute will get back to you about what fits.