Dr. Cialdini's seven principles of persuasion, taught to your people by certified faculty and fitted to your industry.
The pitch was good. Then the buyer went quiet, the budget holder said “not this quarter,” and the manager couldn't get the team behind the plan.
That gap isn't product knowledge. It's how people decide to say yes. That's where Dr. Cialdini's research makes the difference.
More than 40 years of Dr. Cialdini's studies. Influence has sold more than 7 million copies in 44 languages.
Examples from your industry and your situations, not generic case studies.
Trainers certified by the Institute, trained by Dr. Cialdini and Dr. Gregory Neidert.
Run a pilot cohort first. Scale to more teams and regions once you've seen the results.
A free 30-minute call about your goals, team size and the deals or decisions you're losing.
The right format, timeline and price, usually within three business days.
Start with a pilot cohort or the full rollout. We handle logistics, facilitation and support.
Track the outcomes, gather feedback, and extend the program to more teams and regions.
“We've done influence training. It faded by the next quarter.”
That's why it runs as a program: practice on your own deals, measure, then scale.
“Our people aren't in sales.”
If they need a yes from a client, a colleague or a boss, they're persuading. The principles apply to all of it.
“Persuasion training sounds manipulative.”
Everything we teach is ethical influence, grounded in the research and used only where it's true.
“We can't commit to a big rollout yet.”
Start with one pilot cohort. Decide on the rest once you've seen the results.
Leaders who brought Dr. Cialdini and the Institute’s programs to their people.
Read 1,028 reviews from participants, readers, scientists and business leaders.
“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
Cathy Kernen
Global Director of Product PR, AstraZeneca , Alderley Park, UK
“If you are looking for a speaker with an important message for salespeople, Dr. Cialdini has some powerful insights on influence human behavior (customers, prospects, agents, employees, etc.).”
David Schmidt
President, Nationwide Insurance
“Dr. Cialdini was the top speaker we’ve ever had… in or out of the organization. They loved him.”
Jennifer L. Botelho
KPMG
“The message given in your presentation is just what our people needed to confirm that the psychology of influence can be learned… If these messages are applied, then our objective of creating a more successful business will have been met.”
A.M. McIntosh
IBM United Kingdom International Products , Limited
“You promised, and delivered! People were talking about Dr. Cialdini’s presentation. It gave our whole CMO event an important added dimension beyond the “usual” marketing strategies and tactics that most sessions emphasize.”
Rob Leavitt
Sr Dir. Marketing & Member Advocacy, IT Services Marketing Assoc.
“Great session with our customers, most of them CIOs of multinational companies. Dr. Cialdini managed to combine theory with practice in such a way that we all left the session with ideas to put into practice.”
Maria Asuncion Gonzalo Orden
Marketing Director
Anything from one 10-person cohort to an organization-wide rollout across regions and languages, with executive reporting.
Every program is priced in a custom proposal, based on your team size, format and timeline. Most proposals come back within three business days of the discovery call.
Yes. Most organizations start with a pilot cohort, measure the results, then scale to more teams.
In The Cialdini Method for Teams, each person who completes the program earns the Cialdini Certified Practitioner credential.
Tell us your team size, goals and timeline. You'll get a tailored proposal, usually within three business days.
Join a free live session with the Cialdini Institute on how to spot manipulation and win trust the right way.
Team size, goals and timeline is plenty. Choose “Enterprise Program” and we'll come back with the right format.
