Most influence training works in the room and fades by the next quarter. The Cialdini® Institute builds it to hold — Dr. Robert Cialdini's seven evidence-based principles, delivered by certified trainers, measured against your business goals.
From a single 10-person cohort to a 10,000-seat global rollout — cohort certifications, on-site workshops, and team assessments, all in one program with executive reporting.
Most proposals returned within 3 business days · No obligation
At a glance
7M+
Books sold worldwide44
Languages translated1,500+
Professionals certified40+
Years of researchEvery program is developed by Dr. Cialdini's team and delivered by certified practitioners — no generic content, only evidence-based influence science. Choose a format to see what it includes — mix and match them, or start with our flagship Cialdini® Certified Practitioner track.
On-site POP Workshops run in the same hands-on format as the public sessions: small tables, live exercises and your own cases on the table.
Generic examples are where training loses a room. Each engagement is customized to your industry's specific influence challenges and regulatory environment.
We learn about your organization, goals, team size, and specific influence challenges.
We design a tailored program combining the right products, delivery format, and timeline.
Start with a pilot cohort or full deployment — we handle logistics, facilitation, and support.
Track outcomes, gather feedback, and scale the program across additional teams and regions.
The research behind Influence — more than 7 million copies in 44 languages — adapted to your people. Tell us your team size, goals, and timeline; we'll return a tailored proposal within three business days.
Curious what teams say afterward? Read certified-practitioner reviews.
Have your team take the Cialdini Influence Assessment and receive a benchmarked snapshot across all seven principles. It is the simplest first step — and it tells us exactly where a program should focus before you commit a budget.
Benchmark My Team First→To protect delivery quality, certified trainers take on a limited number of enterprise engagements at a time. Start with a planning call and we will map the right scope and timeline.
Leaders who brought Dr. Cialdini and the Institute’s programs to their people.
Read 1,033 reviews from participants, readers, scientists and business leaders.
“Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”
Cathy Kernen
Global Director of Product PR, AstraZeneca , Alderley Park, UK
“If you are looking for a speaker with an important message for salespeople, Dr. Cialdini has some powerful insights on influence human behavior (customers, prospects, agents, employees, etc.).”
David Schmidt
President, Nationwide Insurance
“Dr. Cialdini was the top speaker we’ve ever had… in or out of the organization. They loved him.”
Jennifer L. Botelho
KPMG
“The message given in your presentation is just what our people needed to confirm that the psychology of influence can be learned… If these messages are applied, then our objective of creating a more successful business will have been met.”
A.M. McIntosh
IBM United Kingdom International Products , Limited
“You promised, and delivered! People were talking about Dr. Cialdini’s presentation. It gave our whole CMO event an important added dimension beyond the “usual” marketing strategies and tactics that most sessions emphasize.”
Rob Leavitt
Sr Dir. Marketing & Member Advocacy, IT Services Marketing Assoc.
“Great session with our customers, most of them CIOs of multinational companies. Dr. Cialdini managed to combine theory with practice in such a way that we all left the session with ideas to put into practice.”
Maria Asuncion Gonzalo Orden
Marketing Director
