Agency Training
Customized influence workshops for government agencies and public sector organizations, with applications tailored to public communication.
Plan agency trainingFor Government & Public Sector
Science-backed strategies for public trust and compliance.
People understand the policy perfectly well and still do not comply.
That gap is not a communication failure, and more information rarely closes it. The 7 Principles describe what does, drawn from decades of peer-reviewed research, in methods public servants can use openly because they rest on telling people what is true.
Evidence-Based Public Influence
Where public behavior change stalls
Ethical, transparent and research-based: methods you could explain to the very public you are applying them to.
01
Compliance without enforcement
People who understand a rule perfectly still do not follow it. Social Proof and Commitment address that gap by working with people's own choices rather than against them.
02
Policy that survives being explained
A policy is judged on how it is first described, not on its text. Authority and Liking determine whether that first description builds trust or resistance.
03
Held to the standard you already require
The seven principles come from decades of peer-reviewed research — the same evidentiary bar public programmes are expected to meet.
In the Room
Learned with peers, not from a lecture.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.
Recommended Programs
For agencies and the people who lead them
Train a whole team for a rollout, or credential the officers who carry the message to the public.
Certified Practitioner
Credential individual officers and communications staff in the seven principles, with coaching and a recognized certification on completion.
See the certificationYour Next Step
Change behavior without leaning on enforcement.
Tell us the behavior you are trying to change and the constraints you are under. We will tell you honestly whether this helps.