CMCT®
Steve Martin
CEO, Cialdini Institute (UK)
Royal Society nominated author and Visiting Professor of Behavioral Science at Columbia University's Graduate School of Business. Has worked with Dr. Cialdini for twenty years. Co-author of NYT and WSJ bestseller "Yes! 50 Secrets from the Science of Persuasion." Guest lecturer at London School of Economics and Harvard.
- Expertise
- Behavioral Science, Corporate Consulting, Academic Research
About CMCT
Steve leads the Institute's POP workshop.
Steve is a CMCT. CMCTs lead the two-day Principles of Persuasion workshop (POP®) and train new Certified Influence Coaches. The track is by invitation, so the group is small.
You can join the global coach community. Start with POP or The Cialdini Method, then train for 8 hours with a CMCT to earn your certificate and badge.
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