Certified Practitioner Program (CCP)
Master the 7 Principles in 21 hours and earn the credential that signals evidence-based influence expertise to investors and partners.
See the certificationFor Entrepreneurs
Scale faster by mastering the science of ethical persuasion.
You have to earn trust from strangers before you have a track record to point at.
Every founder knows the moment: a stranger likes the idea and has no reason yet to bet on you. The 7 Principles describe what people weigh in place of a track record, and how to supply it honestly, from the first pitch to the first hire.
Why Entrepreneurs Choose Cialdini
Credibility before the track record
Investors, customers and first hires say yes for the same underlying reasons. Learn them once, because you will need them in every room.
01
The same method, whoever is in the room
Pitching an investor, closing a customer and recruiting a founder look different and run on the same seven principles. One framework beats three sets of instincts.
02
Credibility before you have a track record
Early on you are asking people to bet on something unproven. Authority and Social Proof describe what they weigh instead of a history you do not have yet.
03
A process, not a personality
Founder-led sales stops scaling the moment the founder stops selling. Commitment, Reciprocity and Scarcity are what you can hand to someone else.
04
A culture people do not leave
Retention is a persuasion problem before it is a compensation one. Unity and Liking describe why people stay somewhere that pays less.
In the Room
Learned with peers, not from a lecture.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.
Recommended Programs
Built for a founder’s calendar
Test tomorrow’s pitch tonight with AI Bob™, then build the method properly in 21 self-paced hours.
AI Bob — Influence AI Assistant
Real-time influence coaching from an AI trained on Dr. Cialdini’s entire body of work — for pitches, emails, and presentations you need to get right today.
Try AI BobYour Next Step
Stop selling on instinct alone.
Take the assessment first. It costs about 12 minutes and tells you which principle your pitch is missing before you spend anything.