For entrepreneurs and business owners
Discover how you influence people and win more clients.
The Influence Assessment shows which principles of influence you lead with and which you neglect, and your report explains what that means for you.
Your result is free and yours as soon as you finish.
Leading a team or a company? See influence for executives or training for your whole team.
The Influence Assessment
The Influence Assessment answers, “How do I influence people?”
Every business owner has wondered why one client signs and another goes quiet.
The Influence Assessment helps answer that. It looks at how you use each of the seven principles of influence: reciprocity, liking, social proof, authority, scarcity, commitment and consistency, and unity. Together they describe why people agree, based on more than 40 years of research.
Your result is free. The full report, with more detail, is $49.
Where to use it
Use it to win more clients.
Use what you learn to improve:
- Pitches and proposals
- Negotiations and pricing
- Client relationships and referrals
- Hiring and leading your team
Where you lose people
What about the clients you lose?
Most business owners fix a lost sale with more effort: another follow-up, a bigger discount, a longer proposal. You get further by learning which principles you already use well, and using them on purpose.
Pushing harder rarely changes the answer. The owners people trust most know what makes them credible and do more of it.
In other words: spend less time pushing and more time on what already makes people trust you.
Knowing how you influence is the start. Using it every week is what changes your results.
The research behind it
- 40+
- years of research on ethical influence
- 12M+
- copies of Dr. Cialdini's books sold
- 52
- languages his books are published in
- 500+
- organizations trained, including Fortune 500 companies
Put it to work
Put what you learn to work this week.
The principles help you turn what you do on instinct into something you can repeat.
Because they describe why people agree, you can use them with clients, with partners and with the people you hire.
Read how each principle works, with real examples:
- Authority: show why you are worth listening to before they ask.
- Social proof: let your clients speak for you.
- Reciprocity: give first, in a way people value.
- Commitment and consistency: turn a small agreement into a lasting one.
When you're ready to go deeper:
The Cialdini Method
Learn the seven principles online, at your own pace, and earn the Cialdini Certified Practitioner certificate. $1,497, with a 7-day full refund.
AI Cialdini
Talk a pitch, an email or a hard conversation through before it happens. $29 a month.
Your role
Examples from businesses like yours.
We've written pages that show the principles at work in specific roles. See the pages for:
Each one uses the meetings, emails and deals that come up in that job.
“Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me.”