Two days. Then you use it on Monday.
Most people know the seven principles from the book and still lose the room. In two days you practice them until they hold under pressure, with Dr. Cialdini's own certified faculty. Tell us where you are and we will let you know when the next Principles of Persuasion (POP)® Workshop opens near you.
His books: 4.6/5 from 24,000+ Amazon ratings · 7M+ sold in 44 languages
At a glance
- Who it's for
- Teams and professionals who want to practise the principles, not only read about them
- Format
- Two days, hands-on, in person or virtual · public workshops or in-house for your team
- Taught by
- Cialdini Method Certified Trainers (CMCTs) only
- You get
- Practice on situations from your own work, at round tables with a facilitator
- Price
- Quoted for in-house teams · public dates go to the waitlist first
A Cialdini workshop turns the science of persuasion into skill you can use on Monday.
Every session is built around Dr. Cialdini's seven principles — reciprocity, commitment, social proof, authority, liking, scarcity, and unity — and led by a Cialdini Method Certified Trainer®. You bring real influence challenges; you leave with a repeatable, ethical method and the credibility of the source.
- Diagnose where your current approach loses people — and fix it with evidence.
- Practice each principle in live application labs on your own deals and decisions.
- Leave with a personal influence playbook and a certificate of completion.
The POP® Workshop, in the room
An Influence at Work® program
Want it for your own team? Request a private POP® Workshop for your team
The seats fill with people like you.
Not ready to register? See your influence profile first.
Take the Cialdini influence assessment to learn which of the seven principles you already use well and where you lose people. It takes a few minutes, and it's the clearest way to choose the right workshop or program for you.
What two days in the room are worth.
Named attendees of Principles of Persuasion workshops, in their own words.
Read 1,033 reviews from participants, readers, scientists and business leaders.