Two days in AtlantaSee details
Cialdini Institute
A full ballroom of attendees seen from the stage

Events and workshops

Attend a workshop on influence, in person or online.

Practice influence on the clients, deals and team conversations you have every week, in person or online.

Choose from options on topics including:

  • The seven principles of influence
  • Ethical persuasion with clients
  • Recognizing manipulation
  • Coaching others in influence
Find an event

Ways to learn

Choose how you want to learn influence.

The Institute has trained more than 500 organizations, Fortune 500 companies among them. People come to us for themselves, and for the teams they lead.

  • Attendees at round tables on a patio over lunch

    In person · Atlanta

    Two days in Atlanta

    Spend two days in Atlanta, March 11 and March 12, 2027, practicing each principle on your own clients and deals.

    Learn about Atlanta
  • Black-and-white photograph of Dr. Robert Cialdini seated, answering an interviewer's question

    Certification

    Certified Influence Coach

    Help your clients amplify their influence, and join the global coach community.

    Learn about coaching
  • Workshop participants writing on their worksheets at a shared table

    Workshop · Your team

    A workshop for your team

    Give your people two days on the influence they use every week, at your offices, on your dates.

    Ask about a workshop
  • Black-and-white photograph of a filmed interview with Dr. Robert Cialdini in a library

    Online · Self-paced

    The Cialdini Method

    Learn online, at your own pace, how to influence people and how to spot it when someone tries it on you.

    Learn about the Method

Upcoming events

Upcoming events.

Each event page has the price and how to register. For a private workshop, contact us.

  • In personMarch 11 and March 12, 2027

    Workshop

    Principles of Persuasion Workshop: Two Days in Atlanta

    Bring a deal, a pitch or a decision, and work each principle on it at your table, in Buckhead, Atlanta.

    Location
    Buckhead, Atlanta, walkable from Buckhead MARTA station
    Price
    Early bird $2,997 through December 11, 2026
    Register by
    March 10, 2027
    Learn more
  • At your organizationOn the dates you choose

    POP® Workshop · Private

    The Principles of Persuasion Workshop for your team

    If you want your whole team using influence the same way, we can bring the two-day workshop to you.

    Location
    Your offices
    Length
    Two days
    Price
    Quoted for your team
    Contact us

Not sure where to start? Take the Influence Assessment. Your result is free, and it shows how you naturally influence people and where you struggle.

In Their Words

What people say after the workshop.

Attendees of the Principles of Persuasion workshop, in their own words.

Read 1,028 reviews from participants, readers, scientists and business leaders.

  • “Your 2-day Principles of Persuasion class was fantastic. Every moment was engaging and filled with gold. Someone else could make that material boring, but you made it compelling and enjoyable. I want to take it again because I know I only absorbed a fraction.”

    Jeff Braun

    Vantage Point Financial

  • “Dr. Cialdini’s program was the best I have taken in 25 years of taking courses . Not a day goes by that I don’t apply one or more of the principles in my work and with my family. This material is like a hidden gem which I am glad that I discovered!”

    Dr. Randall Bennett

  • “POP was an excellent mix of theory and practical real-life application. I would recommend it to anyone who wants to get people to say ‘yes!”

    Calvin Foo

    Head of Partnership Academy at AIA Group

  • “This is the first course I’ve taken where with each new lesson introduced; I could not help but think about how I would apply it to a current business problem I am encountering.”

    Edwin Chan

    Account Executive, FedEx

  • “This course is an absolute game-changer for mindset, language and actionable tasks to make our patients realize what they need and make them want it ethically.”

    Dr. Danny Watson

    Ash Dental Practice

  • “Great session with our customers, most of them CIOs of multinational companies. Dr. Cialdini managed to combine theory with practice in such a way that we all left the session with ideas to put into practice.”

    Maria Asuncion Gonzalo Orden

    Marketing Director

Tell us what you want to get better at.

Tell us who wants to learn and when. We'll tell you which workshop fits.

Contact usSee all programs