Join the 500+ organizations that train their people in influence.

• 

  AstraZeneca: an audience from about 40 countries put it to work right away.

  “Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.”

  Cathy KernenGlobal Director of Product PR, AstraZeneca , Alderley Park, UK

• 

  Bayer: developing its high-potential leaders.

  “Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights and real-world perspectives have challenged our executives to step back and reassess their global leadership and influence skills. He provides an important link in the development of our future leaders.”

  Gregory J. SmithPhD, Administration & Finance Division, Organizational Development & HR Research, Bayer Corporation

• 

  Cisco: a senior sales team that stayed engaged, and kept the lessons months later.

  “Dr. Cialdini, I was concerned that because my sales team is very senior, sophisticated, and experienced, if you did not keep their attention, they would simply walk out, get on their Treos or start taking phone calls. I was most pleased that they stayed, were engaged and, from their responses, now months afterward, found: new, useful, long-term and important lessons to make these ‘old pro’s’ even better . Mission accomplished!”

  Tom StroudCisco Systems

• 

  Kaiser Permanente: influence healthcare leaders can use right away.

  “Dr. Cialdini’s ability to make the science of Influence understandable and immediately useable is only exceeded by his contagious knowledge and passion for the subject. Dr. Cialdini’s message is a must business investment for healthcare or leadership!”

  Dale JohnsonKaiser Permanente

• 

  Novo Nordisk: the science and the ethics, in one method.

  “If you have a choice, don’t miss the opportunity to expose your people to this man. His work, his science, his ethics and his method for putting it all together are an experience you can’t get elsewhere.”

  Tracy MellorNovo Nordisk Limited, UK

• 

  American Express: a compliance director who wishes she'd learned it sooner.

  “Excellent workshop and an outstanding leader! Wished I’d have learned about this material many years ago – it would have saved me a lot of headaches!”

  Mariel PereyraDirector of Compliance, American Express

• 

  KPMG: the top-rated speaker they'd had, in or out of the firm.

  “Dr. Cialdini was the top speaker we’ve ever had… in or out of the organization. They loved him.”

  Jennifer L. BotelhoKPMG

• 

  Merrill Lynch: principles that fit any part of the business.

  “Both your content and style of presentation make it easy for one to relate your ’Principles of Influence‘ to virtually any business or endeavor.”

  John M. ThompsonVice President, Merrill Lynch

• 

  Shea Homes: what the sales and marketing team said afterward.

  “After Dr. Cialdini’s program, the noise of praise was almost deafening.”

  Eric SnyderPhD, Vice President, Sales and Marketing, Shea Homes

A selection of the 500+ organizations the Institute has trained. Client names indicate training engagements and do not imply endorsement.