It already works at your scale.
More than 46 multinational corporations, government agencies, professional associations, and universities have trained their teams in Dr. Robert Cialdini’s principles of persuasion — the same research-backed method, brought inside their own walls.
Onsite, virtual & on-demand · Custom cohorts · No-obligation scoping call
These companies have boosted their results with our programs
Trusted in every sector where influence is decisive.
Whatever your industry, peers you respect have already brought the method in-house. A representative selection of organizations the Cialdini® Institute has trained:
Healthcare & Pharmaceuticals
- Sutter Health
- Kaiser Permanente
- Blue Cross Blue Shield
- Novo Nordisk
- AstraZeneca
- Pfizer
- GlaxoSmithKline
- Bayer
- Eli Lilly
Financial Services
- Northwestern Mutual
- Pacific Life
- Prudential
- Allianz
- Wells Fargo
- Merrill Lynch
- Goldman Sachs
- KPMG
- American Express
- Nationwide
Technology
- Microsoft
- SAP
- Cisco
- Ericsson
- Gartner
- Canva
Consumer & Industrial
- Coca-Cola
- Kimberly-Clark
- Mercedes-Benz
- Louis Vuitton
- RE/MAX
- Shea Homes
Government, Defense & Academia
- NATO
- U.S. Air Force
- U.S. Department of Justice
- BAE Systems
- Harvard University
- London School of Economics
- Federal Executive Institute
Media, Advertising & Global Events
- Ogilvy
- SXSW
- World Economic Forum
- London Business Forum
- Thomson Reuters
- Berkshire Hathaway
A representative selection. Client names indicate training engagements and do not imply endorsement.
See the method work before you buy it.
You don’t have to take a roster on faith. Start with one small step and decide for yourself, on your own evidence rather than anyone else’s.
Benchmark your team
The Influence Assessment shows where your people already persuade well — and the principles they leave on the table — so the conversation with us starts from your data, not a pitch.
Take the assessmentScope a pilot cohort
A 30-minute scoping call maps the program to your goals, team size, and timeline — onsite, virtual, or on-demand. No proposal pressure, no commitment.
Explore enterprise programsRead the results
Readers rate Dr. Cialdini's books 4.6/5 across 24,000+ Amazon ratings, and 1,033 leaders, scientists and practitioners have left named reviews. Hear from the people who sat in the room.
Read client reviews
The same authority every client on this page trusted.
Every organization above was taught the principles by their originator’s own institute — not a paraphrase. Dr. Robert Cialdini’s Influence has sold more than seven million copies, and his research underpins the curriculum your team would receive.
Bring the science inside your walls.
The organizations above chose the originator’s own curriculum. Your corporate team, agency, or association can have the same — onsite, virtual, or on-demand, scoped to your goals.
Delivered by Cialdini Method Certified Trainer® faculty, onsite or virtual, scheduled around your calendar.