You'll leave Atlanta knowing how to get the yes.
Two days practicing Dr. Cialdini's seven principles of persuasion on your own deals, pitches and decisions.
Sold outThe October workshop in Tempe filled up.
You've read about influence, and you still lose the yes.
The deal goes quiet. The budget goes to someone else. The room nods and does nothing.
Knowing the principles doesn't fix that. Using them under pressure does, and that takes practice.
That's why we run two days of practice.
What makes these two days different.
It's built on the research.
More than 40 years of Dr. Cialdini's studies. Influence has sold over 7 million copies in 44 languages.
You work on your own situations.
Bring the deal, the pitch or the decision you're stuck on. That's what you practice on.
You practice with a facilitator.
You sit at a round table and put each principle to work in the room, with a facilitator alongside.
Organizations already trust it.
More than 500 organizations have trained their people in Dr. Cialdini's principles.
Two days that change how you ask for the yes.
- Step 1
Bring what you're stuck on
A deal, a pitch, a decision: anything that needs someone else to say yes.
- Step 2
Learn each principle from the research up
Reciprocity, commitment, social proof, authority, liking, scarcity and unity.
- Step 3
Practice it at your table
On your own situation, with a facilitator, until it holds.
- Step 4
Take it back to work
Use it in the conversations you have every week.
Everything your seat covers.
- Two full days in person, March 11 and March 12, 2027
- All seven principles, practiced on your own situations
- A seat at a round table with a facilitator
- A venue in Buckhead, walkable from Buckhead MARTA
- A receipt and invoice by email when you register
- Company invoices on request: ask us
This is for you if you want to…
- win the deal, the budget or the room you keep losing
- handle “let me think about it” without dropping your price
- get your team, your board or your clients to act
- use the principles, not just read about them
Bringing your team? Add up to 10 seats when you register, or ask us to invoice your company.
What you might be thinking.
“I've read Influence.”
Good. These two days turn what you know into what you do.
“I'm not in sales.”
If your work needs someone else's yes, you're persuading. The principles apply.
“Two days away from work is a lot.”
You spend both days on your own situations, so the work comes back with you.
“My company has to approve it.”
Get the details by email to share, or ask us to invoice your company.
What the room looks like.
What two days in the room are worth.
Named attendees of Principles of Persuasion workshops, in their own words.
Read 1,028 reviews from participants, readers, scientists and business leaders.
The earlier you register, the less you pay.
Three prices, set by date. Every seat is the same two days.
Early bird · on sale now
$2,997
through December 11, 2026
Regular
$3,497
December 12, 2026 – February 25, 2027
From December 12
Late
$3,997
February 26 – March 10, 2027
From February 26
Tell us who's coming, then pay securely with Stripe. Paying by invoice or purchase order, or booking more than 10 seats? Ask us.
Buckhead, Atlanta.
Before you register.
$2,997 per seat through December 11, 2026. $3,497 from December 12, 2026 through February 25, 2027. $3,997 from February 26, 2027 through March 10, 2027. Every seat is the same two days.
March 11 and March 12, 2027. Plan to be there for both days; the second builds on the first.
In Buckhead, Atlanta, walkable from Buckhead MARTA station. We email registrants the exact address and arrival details before the workshop.
Yes. Choose up to 10 seats on the registration form, add each person's name and email, and pay once. For more than 10 seats, or to pay by invoice or purchase order, ask us and we'll set it up.
See every upcoming public workshop on our events page, or ask us about a private workshop for your team.
Reserve your seat at today's price.
$2,997 per seat through December 11, 2026. Rises to $3,497 on December 12.
See the research in action first.
Join a free live session with the Cialdini Institute and see how the principles work on real conversations.
Get the details by email.
We'll send the details to share with your manager or team. Nothing is booked or charged. The early-bird price ends on December 11.