Coming to Atlanta · March 2027

The POP® Workshop comes to Atlanta.

Two days of practising Dr. Cialdini's seven principles until they hold under pressure, with his own certified faculty, in the first week of March 2027. Leave your email and you'll hear first when early-bird registration opens.

Price

Early bird $2,997

The price rises in steps, up to $3,499 for late registration. The interest list hears first when early-bird registration opens.

First week of March 2027 · exact dates to follow
Atlanta, Georgia · venue to follow
Two days, in person, taught by Cialdini Method Certified Trainers

The two days

Most people know the principles from the book and still lose the room.

The Principles of Persuasion (POP)® Workshop is built around Dr. Cialdini's seven principles: reciprocity, commitment, social proof, authority, liking, scarcity and unity. You don't sit through lectures about them. You practise each one on situations from your own work, at round tables with a facilitator, until it holds under pressure.

Diagnose where your current approach loses people, and fix it with evidence.
Practise each principle in live application labs on your own deals and decisions.
Leave with a personal influence playbook and a certificate of completion.

Who it's for

Professionals and teams whose results depend on other people saying yes: sales, leadership, marketing, negotiation, healthcare, fundraising. If you want to use the principles, not only read about them, it's for you.

Coming with colleagues? Say how many seats in the form, or ask about a private workshop for your team.

From Past Workshops

What the room looks like.

A full room of participants at round tables during a Principles of Persuasion workshop — A Principles of Persuasion workshop, 2019

Workshop participants writing on their worksheets at a shared table — Worksheet exercises at a POP workshop

Two participants discussing a case at a POP workshop table — Participants working a case together

In Their Words

What two days in the room are worth.

Named attendees of Principles of Persuasion workshops, in their own words.

Read 1,033 reviews from participants, readers, scientists and business leaders.

“Your 2-day Principles of Persuasion class was fantastic. Every moment was engaging and filled with gold. Someone else could make that material boring, but you made it compelling and enjoyable. I want to take it again because I know I only absorbed a fraction.”
Jeff Braun
Vantage Point Financial
“Dr. Cialdini’s program was the best I have taken in 25 years of taking courses . Not a day goes by that I don’t apply one or more of the principles in my work and with my family. This material is like a hidden gem which I am glad that I discovered!”
Dr. Randall Bennett
“POP was an excellent mix of theory and practical real-life application. I would recommend it to anyone who wants to get people to say ‘yes!”
Calvin Foo
Head of Partnership Academy at AIA Group
“This is the first course I’ve taken where with each new lesson introduced; I could not help but think about how I would apply it to a current business problem I am encountering.”
Edwin Chan
Account Executive, FedEx
“This course is an absolute game-changer for mindset, language and actionable tasks to make our patients realize what they need and make them want it ethically.”
Dr. Danny Watson
Ash Dental Practice
“Great session with our customers, most of them CIOs of multinational companies. Dr. Cialdini managed to combine theory with practice in such a way that we all left the session with ideas to put into practice.”
Maria Asuncion Gonzalo Orden
Marketing Director

Atlanta · March 2027

Hear first when early bird opens.

Early bird is $2,997; late registration is $3,499. Leaving your email books nothing and charges nothing. Can't make Atlanta? Tell us where you are.

Send Me the Details

Questions

Before you ask

What does it cost?: Early bird is $2,997. The price rises in steps after that, up to $3,499 for late registration. Everyone on the interest list hears first when early-bird registration opens, with the exact dates and venue.
Does leaving my email reserve a seat?: No. It puts you on the list for the details. Nothing is booked or charged until you choose to register.
Is it online too?: This one is in person, in Atlanta. For a workshop for your own team, in person or virtual, ask us about a private POP® Workshop.
Not sure it's for you yet?: Take the free influence assessment first. It shows which principles you already use well and where you lose people, which is what the two days work on.

Take the Free Assessment