Practise it with people who will tell you the truth.
The Cialdini Community is a free home for professionals who practice the science of ethical persuasion — together.
Every month you get a research-backed influence brief, members-only sessions with Dr. Cialdini and Institute faculty, and a network of practitioners who think the way you do. No cost to join. No spam. Unsubscribe anytime.
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Members worldwide
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Influence science briefs
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Principles, applied
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Stay current in influence science — and never practice it alone.
The Community keeps the research at your fingertips and the right people in your corner. Here is what arrives once you join.
Monthly Influence Science Brief
A curated research summary, real-world case study, and one practical application of the 7 Principles of Persuasion — delivered to your inbox the first week of every month.
A Network of Practitioners
Trade tactics with marketers, leaders, negotiators, and educators who apply influence ethically every day. Share a win, pressure-test an idea, find a peer who gets it.
Members-Only Sessions
Sit in on quarterly live Q&As and behind-the-scenes conversations with Dr. Cialdini and Institute faculty — recordings reserved for members, never published publicly.
Early & Priority Access
Hear about new programs and certification cohorts before the public announcement, so you can plan around the dates that suit you and register early.
The science only matters when people put it to work together. That is what this community is for: read the brief, join the conversations, and bring what you learn back to your own work.
The Cialdini® Institute
Join free. Your first brief arrives next month.
Add your email below and you are in — no fee, no application. One small step, and the influence science comes to you, month after month.
- 01
Monthly influence science newsletter from the Institute
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Members-only quarterly live Q&A sessions with faculty
- 03
Curated resource library of articles, talks, and case studies
- 04
Peer network of vetted influence practitioners
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Early announcements and priority access to new programs
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Behind-the-scenes interviews with Dr. Robert Cialdini
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See your influence profile before you read a single brief.
The Influence Assessment shows which of the 7 Principles you already lean on and where your biggest gains are — so every brief that follows lands on a profile you already know.
Ready to go deeper than the newsletter?
When the brief leaves you wanting practice, the next step is the Principles of Persuasion training programs or explore the 7 Principles of Persuasion in depth. Browse upcoming live events and cohort dates.
Join 40,000+ practitioners who study influence the right way.
One email a month, members-only sessions with Dr. Cialdini, and a network that takes ethical persuasion as seriously as you do. It costs nothing to belong.
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