The Cialdini Community
Free resources to help you become more influential.
Get every free resource you need to understand how you influence people, and to get better at it.
Welcome
Welcome to the Cialdini Community.
It's for people who want clients, partners and their own team to act on what they ask.
This page puts the free resources in one place: the monthly newsletter, the influence playbook, the Influence Assessment, talks and interviews, and a guide to each of the seven principles.
Bookmark it and come back whenever you want the next step.
Start with the newsletter. It's free, and the playbook arrives with it.
01 Newsletter and playbook
Get one influence insight a month.
Stay current with one influence insight a month, delivered to your inbox.
The monthly newsletter
Each newsletter looks at a real study, test or story about influence, and ends with one insight you can use the same week. You'll also hear first about new programs, events and free resources.
The free influence playbook
When you join, the playbook is on its way to your inbox: word-for-word scripts, tools and scorecards from four decades of research on ethical influence.
Join free
Get the newsletter and the playbook.
Two weeks of short daily lessons, then one newsletter a month. Unsubscribe anytime.
02 Talks and interviews
Talks and interviews with Dr. Cialdini.
Hear Dr. Cialdini explain the principles himself: talks, podcasts and interviews, free in the media library.
03 The research
Read the research.
Each of the seven principles has a free guide: the studies behind it, how to use it and how to spot it.
- Principle IReciprocityGive first. Receive more.Read the guide
- Principle IIScarcityLess available. More desired.Read the guide
- Principle IIIAuthorityCredible experts are persuasive.Read the guide
- Principle IVCommitment and ConsistencySmall commitments lead to bigger ones.Read the guide
- Principle VLikingPeople say yes to people they like.Read the guide
- Principle VISocial ProofPeople follow the lead of similar others.Read the guide
- Principle VIIUnityShared identity moves people.Read the guide
Still want more? Start with the book that began it: read about Influence.
04 Free tools
Take the free Influence Assessment.
Free result · full report $49
The Influence Assessment
Shows which principles you use most and where you lose people.
$29 a month
AI Cialdini
Ask how to use a principle in your own situation, any time.
05 Go further
Learn the principles in depth.
When you want more than free reading, the Institute teaches the principles in depth.
- Online · $1,497The Cialdini MethodLearn the seven principles online, at your own pace, and use them with your own clients. 7-day full refund.See the program
- In person · Mar 11 & 12, 2027Principles of Persuasion Workshop: Two Days in AtlantaTwo days in Buckhead, Atlanta, practicing each principle on your own work.See the workshop