Certified Practitioner Program (CCP)
Equip your leadership team with the full 7 Principles framework to enhance fundraising, communications, and community outreach.
See the certificationFor Nonprofit Leaders
Multiply your impact with the science of ethical influence.
Donors who drift away rarely tell you first.
Lapsing is rarely a decision; more often it is the absence of a next step. The 7 Principles give mission-driven teams like yours an ethical, research-backed way to turn a first gift into a relationship, and a first volunteer shift into the next one.
Why Nonprofits Choose Cialdini
Keeping the donors you have
An ethical framework that fits the values your supporters already trust you to keep: transparency, honesty and service.
01
Donors who stay past the first gift
Most fundraising effort goes into the first gift, yet the relationship is decided by what happens after it. Reciprocity and Liking describe what turns a transaction into a relationship.
02
Volunteers who come back
One-time volunteers rarely decide not to return; they simply never commit to a next time. Commitment & Consistency is about making that next step small, specific and voluntary.
03
Being believed by people who have never heard of you
A cause is judged on credibility before it is judged on merit. Social Proof and Authority are how an unfamiliar organisation earns a first hearing.
04
Nothing here asks you to compromise
Every principle describes something already true, or it stops working. That constraint is not a caveat for nonprofits; it is the reason the method fits.
In the Room
Learned with peers, not from a lecture.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.
Recommended Programs
Training for Mission-Driven Teams
Certify the people who lead your fundraising, or train the whole organization in one shared approach.
Organization-Wide Training
Bring influence science to your entire organization with customized workshops designed for nonprofit contexts and challenges.
Plan team trainingYour Next Step
Keep the donors you already have.
The assessment takes about 12 minutes. After that we can talk about training your fundraising team — we work with budgets that are genuinely constrained.