Cialdini Influence Coach Program
Become a Cialdini Certified Influence Coach.
In as little as three days, you'll learn how influence works in your own life and business, and build the skills, tools and confidence to help your clients amplify theirs.
The opportunity
Influence is the skill behind every success.
Most business owners wish to be influential. They want clients to choose them, partners to back them, their team to follow them and their ideas to be heard.
But few know why some people follow them and others don't. Without that understanding, even the most capable owners rely on instinct, and lose clients, partners and people they should have won.
That is where great coaching makes the difference.
The program
That's why we built the Influence Coach program.
The Cialdini Influence Coach program is an in-depth, hands-on certification. It gives you 40 years of research on how influence works, a ready-made presentation and client assessment, 8 hours of practice with a CMCT, and the confidence to help the people you serve become more influential, ethically.
During the program, you will learn to:
- see how you influence people today, and where you lose them
- use the seven principles in your own sales, hiring and partnerships
- use contrast, the amplifier that makes every principle land harder
- spot manipulation and stop it working on you or your clients
- lead a 90-minute influence session, online or in person
- debrief a client's Influence Gap Assessment with confidence
The people you coach will learn to:
- see how they influence others, and how others influence them
- understand the seven principles in plain words, with real examples
- know what turns a request into commitment, compliance or resistance
- recognize manipulation, and how to defeat it
- leave with a certificate presented by you
The difference
What makes this program so effective?
It is grounded in 40 years of research.
Dr. Robert Cialdini spent more than four decades studying why people agree, commit and follow through. His books, led by Influence, have sold more than 12 million copies in 52 languages. The program turns that research into practical ways to use it in your own work and in your clients' conversations.
It is hands-on from the first day.
You learn by doing. At the POP® workshop you practice each principle on your own deals and decisions, at your table, with a facilitator. In your delivery training you practice the full 90-minute session with a CMCT before you ever lead one for a client.
It works for individuals and for teams.
The session runs for one client or a whole team, online or in person. You can bring it to business owners, sales teams, managers and the people they lead, and add it to a course or curriculum you already teach.
It keeps working after you're certified.
Your coach portal sends assessments and certifies your clients the same day. You join the global coach community and the Institute's directory, and coaches with a track record can be invited to become CMCTs. About CMCT
The experience
Three days that change how you influence people.
- Days 1–2
Start with yourself at the POP® workshop
Two full days, 8:30 a.m. to 5 p.m., led by CMCTs, the Institute's senior coaches. You learn when and how to use each of the seven principles: reciprocity, liking, scarcity, authority, consistency, social proof and unity. You practice them on your own work, so you leave able to:
- gain commitment more quickly
- motivate others to act
- build trust and stronger relationships
- reduce resistance and uncertainty
- communicate with more clarity and impact
- Day 3
Learn to lead it
Eight hours of delivery training with a CMCT. You rehearse the presentation, learn the coach rubric and practice debriefing the client assessment, until you're ready to lead the session on your own.
Prefer to learn online? Finish The Cialdini Method within one month instead of the two-day workshop: 21 hours of lessons with Dr. Cialdini across 11 modules, at your own pace. Then join the same 8 hours of delivery training with a CMCT.
Ready to become a Cialdini Certified Influence Coach?
Your faculty
Learn from the best in influence.
Your training is led by CMCTs, the Institute's senior coaches from around the world, who lead the POP® workshop for their own clients today.
Brian Ahearn
CMCT
Matt Barney
CMCT
Steve Martin
CMCT
Anniken Fjelberg
CMCT
Henry Jones
CMCT
Hoh Kim
CMCT
Cheok Kau Khoo
CMCT
Dan Norris
CMCT
Christopher Phelps
CMCT
Gail Rudolph
CMCT
Tommy Schaff
CMCT
Dil Sidhu
CMCT
What's included
Everything you need to thrive as a coach.
When you enroll in the Cialdini Influence Coach program, you get:
- the two-day POP® workshop in person, or The Cialdini Method online
- 8 hours of delivery training with a CMCT
- the Standard Presentation and the coach rubric for your 90-minute session
- a coach portal to send assessments and certify your clients
- a listing in the Institute's directory
Coaching resources
Your coach certificate
Your coach badge
The session
One 90-minute session you can lead anywhere.
- 10–20 min
Your client takes the assessment
Online, through your coaching link, before you meet. It shows how they influence others and where they lose people. - 30 min
You prepare
With the coach rubric, your step-by-step guide to the session, so you know what comes next at every point. - 90 min
You lead the session
Online or in person. You walk your clients through the principles, their own results and what to do differently on Monday. - Same day
They get their certificate
You certify them in your coach portal, and the Cialdini Influence Foundations Certificate, presented by you, is emailed to each of them.
Certification
Your path to becoming a certified coach.
Apply
About five minutes. Tell us about your practice, the clients you serve and what you want to do as a coach. The faculty team replies within two business days.
Learn it yourself
Attend the two-day POP® workshop in person, or finish The Cialdini Method online within one month.
Train with a CMCT
Eight hours of delivery training with a CMCT, learning to lead the 90-minute session for your clients.
Get certified
You become a Cialdini Certified Influence Coach, receive your coach portal and join the directory.
What you earn
Everything you need to amplify influence.
Certificate, badge and visibility
When you're certified, you receive your Cialdini Certified Influence Coach certificate and badge, and are listed in the Institute's directory, where clients and organizations look for coaches in their market. The people you coach receive a certificate presented by you, so your name travels with every session.
Tools and ongoing support
You get the Standard Presentation, the coach rubric and a coach portal that sends assessments and certifies your clients. Client assessments cost you $29 each, wholesale, and optional student workbooks are $27. Coaches with a track record can be invited to become CMCTs.
Who you'll meet
Join the global coach community. Find your people.
When you're certified, you join a worldwide community of coaches and consultants who share a common language and purpose: helping people become more influential, honestly. You're listed beside them in the Institute's directory.
Dr. Ahmad Misto
Lebanon
Patrick Van der Burght
Australia
Leopold Ajami
United Arab Emirates
Jean-Michel Steber
France
Venkataram Arabolu
India
Illens Dort
United States
Mercy Gardiner
Ghana
Cédric Murillo-Buscarini
Switzerland
Swadeck Taher
Mauritius
Tara Landes
Canada
Barry Moline
United States
Lenka Osickova
Slovakia
Who it's for
This program is for you if you want to…
- understand why people follow you, and do more of it on purpose
- become the person clients, partners and teams trust first
- help the people you serve amplify their influence
- add a ready-made program to your practice or curriculum
- lead sessions for individuals and teams with confidence
- earn a certificate and badge your clients can look up
- join a global community of coaches who teach influence honestly
Honest answers
Some thoughts you might be having.
“I've read Influence.”
That's a strong start. This program turns what you know into what you do, and then gives you a ready-made way to help others do the same.
“I'm not a professional coach.”
You don't need to be. The program is for anyone who already works with clients or teams: consultants, advisors and business owners who develop people.
“I don't coach salespeople.”
Anyone who leads, hires, negotiates or asks for a decision is influencing someone. The principles apply to all of them.
“I want practical tools, not just theory.”
You get the presentation, the coach rubric, the client assessment and a portal that certifies your clients. You don't have to build anything.
“I can't travel for a workshop.”
Take The Cialdini Method online at your own pace instead, finish it within one month, then join your delivery training with a CMCT.
“The bar sounds high.”
It is. The certificate carries Dr. Cialdini's name, so we read every application. If you haven't done the POP® workshop or The Cialdini Method yet, we'll start you there.
Return on value
The value lasts long after the training.
If you run your own practice:
You add a ready-made program to what you already sell, built on the research behind Influence, a book that has sold more than 12 million copies. Every client you certify carries a certificate presented by you, and your directory listing brings people looking for a coach in your market.
If you develop people inside an organization:
You can run the session for managers, sales teams and new hires, online or in person, and give them a shared language for how influence works. Each session ends with every participant certified the same day.
Questions
Questions before you apply.
Coaches, consultants, advisors and business owners who already work with clients or teams, and who agree to the Institute's ethical-influence standards.
Either the two-day POP® workshop or The Cialdini Method online. It is the first part of your training, and you can apply while you are taking it.
Synchronous: the two-day POP® workshop in person, then 8 hours of delivery training with a CMCT. Asynchronous: The Cialdini Method online, finished within one month, then the same 8 hours with a CMCT.
As little as three days in the synchronous format. In the asynchronous format, up to a month for The Cialdini Method, then 8 hours of delivery training.
A ready-made 90-minute session, online or in person. Each client takes the Influence Gap Assessment first, and receives the Cialdini Influence Foundations Certificate, presented by you, the same day.
You get your coach portal and are listed in the directory. You order client assessments at $29 each, wholesale, run sessions for your clients and certify them in the portal.
About five minutes. The faculty team reads every one and replies within two business days.
Yes. CMCT is the step after Influence Coach. Coaches with a track record can apply at cialdini.com/cmct to deliver the two-day POP® workshop.
Start with your own influence. Then help others with theirs.
Apply in about five minutes. We reply within two business days.
Start your application.
About five minutes. The faculty team reads every one and replies within two business days.