Executive Coaching
Private coaching sessions that help you apply the 7 Principles to your most pressing leadership challenges — from board presentations to organizational change.
Ask about coachingFor C-Suite & Senior Leaders
Lead with the science of ethical persuasion.
The room agrees with you, and then nothing actually moves.
Positional authority wins the nod in the room. It rarely wins the follow-through outside it. The 7 Principles give leaders like you an evidence-based account of what does, and an ethical way to use it with boards, teams and change programs.
Executive Advantage
From agreement to movement
The higher you rise, the fewer people will tell you why a decision stalled. These principles show you where to look.
01
Change people commit to out loud
Resistance is rarely disagreement with the destination. Commitment and Unity are about how a decision gets made, and whether the people in the room had a hand in it.
02
Boards that back you between meetings
A board decision is made in the conversations you are not in. Evidence-based influence is how your case survives being retold by someone else.
03
One language for influence, across functions
Sales, HR and product each persuade differently and none of them can explain how. A shared framework makes those conversations comparable, and therefore improvable.
In the Room
Learned with peers, not from a lecture.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.
Recommended for You
Matched to how leaders work
Private when the challenge is yours alone; team-wide when the room itself is the problem.
AI Bob
An AI-powered influence advisor simulating Dr. Cialdini’s expertise. Prepare for high-stakes meetings and refine your persuasion approach in real time.
Try AI BobPOP® Workshop
The two-day Principles of Persuasion Workshop, delivered on-site for your leadership team by a Cialdini Method Certified Trainer®.
See the workshop§
“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”
Gerry Allen
Former Vice President, IBM
Your Next Step
Make the room move, not just agree.
Private coaching, or the two-day workshop for your leadership team. Start with the assessment, because 12 minutes will tell you which principle to work on first.