For leaders and their teams
Get your team to act on what it agrees to.
Influence training helps every leader on your team get buy-in that lasts past the meeting.
Why it matters
Why influence matters for leaders.
You know your team better than anyone. But you may not know why they nod along, and then nothing changes.
The seven principles explain it, and your team can learn them together.
When you and your team learn how influence works, you'll have:
- buy-in that lasts past the meeting
- better conversations
- more agreement across teams
- less need to pull rank
The research behind it
- 40+
- years of research on ethical influence
- 12M+
- copies of Dr. Cialdini's books sold
- 52
- languages his books are published in
- 500+
- organizations trained, including Fortune 500 companies
Working together
What your team learns.
It makes agreeing easier and builds trust inside your team.
How? Besides showing each person how they influence others, the seven principles give your team one shared language to describe what works, and to understand each other faster.
That shared language is where trust between colleagues starts.
It helps leaders answer questions like:
- How do I get buy-in without pulling rank?
- Why did the room agree, and then nothing moved?
- How do I lead a change people commit to?
Plus, when people know why others listen to them, they can do more of it on purpose, and the people around them pick it up too. See one principle at work in your role: Authority for executives.
For you as a leader
Know how you influence your team.
You have a lot to do in little time, and you still have to keep everyone moving in the same direction.
Your team's success depends on you because:
- You set the direction everyone else follows.
- You carry the hardest conversations.
- You can change your team for the better.
The Influence Assessment shows how you naturally influence others and where you struggle. When you know what you lead with, you can help each person on your team do the same. Free result, $49 full report.
Want help with a decision on your desk now? Ask about private sessions with a CMCT.
Your whole team
Train your leadership team at the POP® workshop.
Bring the two-day Principles of Persuasion workshop on-site for your leadership team, led by a CMCT. You learn the seven principles and practice each one on decisions your team is facing now.
What your team takes away
Know how you influence.
Each leader sees which principles they lean on and which they skip.
Better team dynamics.
Knowing how each colleague persuades builds respect and makes disagreements easier to work through.
The right person for each conversation.
Match each meeting with the leader best placed to win it.
More confidence.
People who know why they're listened to speak up sooner.
Decisions that move.
Agreement turns into action when everyone understands how it was reached.
AI Cialdini
Prepare for hard meetings with AI Cialdini.
AI Cialdini is the Institute's AI tool, built on Dr. Cialdini's work. Use it before a board meeting, a negotiation or a hard conversation.
For $29 a month, you can:
- test how a proposal will land before you present it
- find the principle your case is missing
- spot the pressure tactics in an offer you've received
Talk to us about your leadership team.
Fill in the form and the Institute will get back to you about how influence training can help your team.