For educators and schools
Teach students to persuade ethically and spot manipulation.
Teach the science of influence from its primary source, with the books and research behind the seven principles.
For your classroom
Teach influence from the original research.
For your institution
Bring influence to your whole school.
For your students
Give students the best chance to succeed with people.
Influence and Pre-Suasion give students the research they need to persuade people ethically, in school and long after it.
When students understand why people agree, they get a head start in interviews and in their careers. And when they know the same tactics can be used on them, they are much harder to manipulate.
Get started by putting the books on your syllabus.
Learn how the seven principles work.
In the classroom
Assigned at Stanford for 25 years.
Dr. Cialdini's books have sold more than 12 million copies in 52 languages, and the Institute has worked with more than 500 organizations, including Harvard University, the London School of Economics and the Federal Executive Institute.
“INFLUENCE is the only book I’ve assigned to my organizational behavior students at Stanford for the last 25 years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced—and even more fun to read.”
Robert I. SuttonStanford Professor and Author of Seven Books
“I must admit, I was skeptical at first, but I really began to understand how to use the principles on Day 2. After the session using the principles on our own influence situation, I was a believer and an influencer.”
Greg EichhornAssociate Vice President, Quinnipiac University
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For your institution
Ready to bring influence to your whole institution?
Schools and universities can:
- assign Influence and Pre-Suasion in courses on persuasion, social psychology, marketing or behavioral economics
- bring the two-day POP® workshop on-site, led by a CMCT
- train staff as Certified Influence Coaches, who run a ready-made 90-minute session
And it's not only for students. Teachers and staff can use the same principles in front of a skeptical room and when leading change on campus.
Give your teaching staff The Cialdini Method for their own practice. Want hands-on practice? See the two-day POP workshop.
Tell us what you teach.
The Institute works with schools, universities and districts in many ways, from course material to on-site workshops. We'll suggest where to start.