Certified Practitioner Program
A flexible, self-paced program that teaches healthcare professionals to apply the 7 Principles in clinical and administrative settings. Includes coaching.
See the certificationInformation was never the thing standing between a patient and adherence.
Commitment, trust and what other patients do weigh more than one more leaflet. The 7 Principles give clinicians and healthcare leaders an evidence-based way to address them — for adherence, team coordination and change — within the ethical standards your profession already holds.

From bedside to boardroom, the same principles decide whether a plan, a handover or a new protocol is actually followed.
01
Patients leave understanding the plan and still do not follow it, because understanding was never the barrier. Commitment, Authority and Social Proof address what actually stands in the way.
02
Handovers fail in the gaps between people who each did their part correctly. Unity and Liking change how readily a team speaks up across those gaps.
03
New protocols fail on adoption, not on merit. Reciprocity and Commitment & Consistency explain why staff commit to some changes and quietly work around others.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.



Self-paced for the individual clinician; a two-day workshop when the whole team needs the same language.
A flexible, self-paced program that teaches healthcare professionals to apply the 7 Principles in clinical and administrative settings. Includes coaching.
See the certificationInstructor-led, two-day intensives customized for healthcare organizations. Address patient engagement, team dynamics, and change management head-on.
See the workshop“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”

Constance Dierickx
The Decision Doctor
Run the assessment yourself, or talk to us about a programme for a clinical team. Either way you will know where the communication is failing.