Influence training for healthcare
Help patients and care teams follow through on the plan.
Every day, your clinicians need patients to follow a plan, colleagues to speak up and staff to take on new ways of working. All of it depends on influence, and influence can be learned.
Our clients in healthcare include:
The challenges
Healthcare leaders need agreement from many people.
Patients get advice from more places, teams change often, and every new protocol needs buy-in from people who are already stretched.
Patients who follow the plan
A patient can agree in the room and stop at home. Commitment and consistency explain why a small commitment the patient says out loud holds better than another leaflet.
Teams that speak up
Care passes from person to person many times a day. Unity and liking make it easier for a nurse to question a physician, or for a new hire to ask.
Change that staff adopt
New protocols, systems and mergers all ask people to change what they do. Reciprocity and consistency help leaders ask in a way staff accept.
Trust before the first visit
Patients compare providers online and with friends before they choose. Authority and social proof, used ethically, help you show what you already do well.
Leaders people follow
When things change fast, people follow leaders they trust. Influence training helps physician and nurse leaders earn that trust before they need it.
Who we've worked with
Health systems and pharmaceutical companies have trained with the Institute.
Our clients in healthcare include Sutter Health, Kaiser Permanente and Blue Cross Blue Shield, and pharmaceutical companies including Pfizer and AstraZeneca. Built on more than 40 years of research on ethical influence, the training helps with:
Patients
- Following a treatment plan
- Hard conversations about risk
- Accepting a recommended treatment
- Trusting you over what they read online
Care teams
- Speaking up across roles
- Handovers that hold
- Bringing new staff in
- Recognizing manipulation
Leaders
- Buy-in for a new protocol
- Board and budget conversations
- Developing physician and nurse leaders
- Bringing teams together after a merger
What we believe
Everything we teach is ethical and in the patient's interest.
Clinicians already hold themselves to high ethical standards. Everything we teach is ethical influence: it uses only what is true and in the patient's interest.
Your people also learn to recognize manipulation when it is aimed at them or at their patients.
Getting started
Three ways to bring it to your team.
Each person, online
The Cialdini Method is online and self-paced, $1,497. Each person who completes it earns the Cialdini Certified Practitioner certificate.
A team, in person
The two-day POP® workshop at your site, led by a CMCT. Your people practice each principle on their own patients and colleagues.
Coaches on your staff
Certified Influence Coaches on your staff lead a ready-made 90-minute session for new teams, long after the first rollout.
What healthcare leaders say
What people in healthcare say.
“Dr. Cialdini’s ability to make the science of Influence understandable and immediately useable is only exceeded by his contagious knowledge and passion for the subject. Dr. Cialdini’s message is a must business investment for healthcare or leadership!”
Dale JohnsonKaiser Permanente
“I wish I could attend the workshop ten years earlier… It was a really useful and fun experience. Anyone will get benefits from the training.”
Dr. Jae-Joon YimSeoul National University Hospital
“We were impressed with Dr. Cialdini‘s quick grasp of both our company and the highly complex healthcare industry. His extensive knowledge in the field of persuasion allowed him to provide us with tangible actions we could take to enhance our marketing materials and help differentiate us from our competitors.”
Tracy W. YoungDirector of Marketing, Team Health
Go deeper
Read how influence works in care.
Questions
Before you talk to us.
The Cialdini Method is online and self-paced, so each person learns when their shifts allow. For a whole team, the two-day POP® workshop can run at your site.
Everything we teach uses only what is true and in the patient's interest. Your people also learn to recognize manipulation when it is aimed at them or at their patients.
The Cialdini Method is $1,497 per person, with a 7-day full refund. Programs for a team or a health system are priced in a proposal, based on size, format and timeline.
Yes. Train one unit or leadership group first, look at what changed, then decide on the rest.
Talk to us about your team.
Tell us who you want to train and what you want them to change. Fill in the form and the Institute will get back to you about what fits.