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For Healthcare

The plan was clear. They still did not follow it.

Information was never the thing standing between a patient and adherence.

Commitment, trust and what other patients do weigh more than one more leaflet. The 7 Principles give clinicians and healthcare leaders an evidence-based way to address them — for adherence, team coordination and change — within the ethical standards your profession already holds.

Dr. Robert Cialdini, founder of the Cialdini Institute

Evidence-Based Approach

The gap after the appointment

From bedside to boardroom, the same principles decide whether a plan, a handover or a new protocol is actually followed.

01

Adherence after the appointment ends

Patients leave understanding the plan and still do not follow it, because understanding was never the barrier. Commitment, Authority and Social Proof address what actually stands in the way.

02

Handovers that do not drop things

Handovers fail in the gaps between people who each did their part correctly. Unity and Liking change how readily a team speaks up across those gaps.

03

Change that clinicians adopt rather than tolerate

New protocols fail on adoption, not on merit. Reciprocity and Commitment & Consistency explain why staff commit to some changes and quietly work around others.

In the Room

Learned with peers, not from a lecture.

The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.

A full room of participants at round tables during a Principles of Persuasion workshop
A Principles of Persuasion workshop, 2019
Two participants discussing a case at a POP workshop table
Participants working a case together
Dr. Robert Cialdini with a full workshop cohort holding signs about the principles
A POP cohort with Dr. Cialdini
Recommended for You

Built around clinical schedules

Self-paced for the individual clinician; a two-day workshop when the whole team needs the same language.

Self-Paced

Certified Practitioner Program

A flexible, self-paced program that teaches healthcare professionals to apply the 7 Principles in clinical and administrative settings. Includes coaching.

See the certification
Flagship

POP® Workshops

Instructor-led, two-day intensives customized for healthcare organizations. Address patient engagement, team dynamics, and change management head-on.

See the workshop
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“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”
Constance Dierickx

Constance Dierickx

The Decision Doctor

Your Next Step

Close the gap between the plan and the patient.

Run the assessment yourself, or talk to us about a programme for a clinical team. Either way you will know where the communication is failing.

Go Deeper

The principles, applied here.