Influence for creators
Find out why people follow you.
People follow you for a reason. Can you say what it is?
The Influence Assessment shows which principles of influence you rely on when you post, launch or pitch, and which one you never use.
What's in your result
What your result shows you.
Your result shows how you use the seven principles of influence: reciprocity, liking, social proof, authority, scarcity, commitment and consistency, and unity.
You get:
- your strongest approach, the principle you reach for first
- your biggest gap, the principle you use least
- how often you use each of the seven principles, plus contrast
- in the full report: where each principle helps or hurts you
- in the full report: words to try in your next post or pitch
- in the full report: a 30-day plan you can work through
Your result comes from your own answers, so it describes you.
The research behind it
Built on 40 years of research on ethical influence.
- 40+
- years of research on ethical influence
- 12M+
- copies of Dr. Cialdini's books sold
- 52
- languages his books are published in
- 500+
- organizations trained by the Institute, including Fortune 500 companies
Where to use it
Where influence shows up in your work.
Posts
Reciprocity and liking: give something useful in every post, and let people get to know the person behind it.
Launches
Social proof and scarcity: show real results from real members, and cap a cohort only if you truly will.
Sponsor and brand pitches
Authority: show your audience numbers and your past work before you name a fee.
Your community
Unity and consistency: give your audience a name for the group they belong to, and ask for a small step, like a reply, before you ask for a purchase.
Knowing the principles also helps you spot them when they're used on you: a “last chance” that isn't, or a brand deal that leans on flattery. Selling to other businesses too? See influence for marketers and for business owners.
What hosts and authors say
What creators and authors say.
Podcast hosts and authors with audiences of their own, on the research behind the assessment.
“INFLUENCE is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral finance.”
Barry RitholtzChairman, CIO, Ritholtz Wealth Management ; Creator and Host of Bloomberg’s “Masters in Business”
“This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.”
Adam GrantNew York Times Bestselling Author of Think Again and Originals and Host of the TED Podcast WorkLife
“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”
Guy KawasakiChief Evangelist of Canva and Creator of the Remarkable People Podcast
Free result or full report
The free result or the full report?
Free result
Free as soon as you finish
- Your strongest approach
- Your biggest gap
- How often you use each of the seven principles, plus contrast
Full report
$49 one time, no subscription
- Everything in the free result
- Where each principle helps or hurts you
- Words to try, and a 30-day plan
- A PDF to keep
Want to learn all seven in depth? The Cialdini Method is 21 hours of lessons with Dr. Cialdini, online, for $1,497, with a 7-day full refund. Working with a team? Talk to the Institute.