AI Bob — Influence AI Assistant
Real-time feedback on your scripts, captions, and CTAs. AI Bob analyzes your content through the lens of the 7 Principles and suggests improvements.
Try AI BobFor Content Creators
The science behind content that actually connects.
The audience that liked your last post will not necessarily act on your next one.
A like costs nothing; acting on a post is a decision. The 7 Principles describe, with 40+ years of research behind them, what moves people from one to the other — and how creators like you can use it without becoming someone your own audience would unfollow.
Why Creators Choose Cialdini
Why some work travels
Reach is rented from the platform. What people choose to do after they see your work is yours, and it follows principles.
01
Growth that does not depend on the algorithm
Reach you rent can be taken away. Social Proof and Authority build the kind of credibility that makes people seek you out rather than merely encounter you.
02
Replies, not just impressions
Engagement is a response to feeling addressed. Reciprocity and Liking describe what makes a reader answer rather than scroll.
03
Selling without becoming someone you would unfollow
Most creator monetisation fails on trust, not on offer design. Scarcity and Commitment work here only when the constraint is real — which is also what keeps the audience.
04
Why some things spread
People pass on what says something about who they are. Unity, the sense of a shared identity, explains that choice more durably than any one platform's ranking.
In the Room
Learned with peers, not from a lecture.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.
Recommended Programs
Test the next piece, then master it
Check a script against the principles today; earn the credential when you want authority your audience can verify.
Certified Practitioner Program (CCP)
Master all 7 Principles and earn a credential your audience can check — authority that few creators can point to.
See the certificationYour Next Step
Build an audience that does not depend on the algorithm.
The assessment shows which principles your work already uses and which one it never touches. That gap is usually where the growth is.