
Cialdini Institute Certified Influence Coach
Barry Moline
United States
I broaden people’s knowledge in leadership, teamwork, and influence to accelerate their leadership journey.
- Expertise
- Leadership, Management, Negotiation, Public Speaking
- Languages
- English, Spanish
- Certified since
- November 2024
About Barry Moline
Experience and accomplishments
As the CEO of BJM Solutions, my focus is on helping organizations and people reach their potential. I have 29 years of experience as a CEO in the electric utility and water agency industries, and have a deep understanding of how infrastructure organizations operate and what drives them. I am also an expert in association management and operations, having worked for 34 years with trade associations.
I retired in 2024 from the California Municipal Utilities Association (CMUA). As the CEO, I represented more than 80 public agencies that provide essential energy and water services to millions of Californians. For eight years, I led a team of professionals who advocated for the interests of electric and water utilities and their customers before the state government and regulators, and provided them with information and connections to enhance their performance and sustainability. Prior to CMUA, I led the Florida Municipal Electric Association for 21 years, where I also led the statewide group's disaster response operation - important in hurricane-prone Florida.
Today, I am a Cialdini® Institute Licensed Trainer - one of just a handful in the world - and a founding member of the Cialdini Institute. What that means is I have extensive training and experience in influence and persuasion. I leverage my decades of experience and expertise in associations and the energy and water industries to deliver keynote speeches and workshops on topics such as leadership, teamwork, influence and persuasion, negotiation, and strategy. My goal is to empower others to develop their skills and talents, and to share the best practices and lessons learned from my career and the best practices leaders everywhere. I am passionate about building great teams, developing leaders at every level, and making a positive impact in the world.
I wrote the book CONNECT! HOW TO QUICKLY COLLABORATE FOR SUCCESS IN BUSINESS AND LIFE. Before writing CONNECT! I thought I knew how best to bring people together. In the process of writing it, however, I learned that my approach - the leader leading meetings - was not the most effective way. Leaders need to help people get to know each other in a variety of ways, like and respect each other, and enjoy working together. In this way, people will more easily choose to work together, because they want to do a good job - for each other.
Clients
Organizations Barry has worked with.
Reviews
What participants say about Barry.
Reviews from people Barry has worked with, in their own words.
“Interesting! Makes you want to study the ideas more”
Curt Offenbacher · July 2025
“This surprisingly accessible training uses social science to demonstrate how we can be more effective in simple ways that can have profound influence....”
Rebecca Casper · July 2025
“Quick, easy secrets to persuasive power! Find out what you're already doing right and learn new ideas”
Anonymous · July 2025
“Very interesting presentation with tools and case studies to implement in work and personal life.”
Heidi Tweedel · July 2025
“Barry, I really enjoyed your presentation! I can't wait to use what I learned! Thank you!”
James (Bo) Sheppard · July 2025
“Everyone needs to hear Barry's thoughts on leadership. Confirms I am on the right path in my new CEO role.”
Aaron Wagner · July 2025
“Barry had a lot of good advice in the presentation”
Jim Greff · July 2025
“Practical tips anyone can use when influencing others.”
Valerie Larson-Holmes · July 2025
The coach community
Want to teach influence like Barry?
Barry is a Cialdini Certified Influence Coach in the United States. Every Cialdini coach teaches from four decades of research on ethical influence.
You can join Barry in the global coach community. Start with POP or The Cialdini Method, then train for 8 hours with a CMCT to earn your certificate and badge.
More coaches









