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  • 4.6/5

based on 22,543 reviewers

Learn Straight From The Source: Dr. Cialdini

  • Discover what’s not in the books or anywhere else
  • Boost your authority with the official Cialdini certificates
  • Benefit from ideas endorsed by Google, Coca-Cola, and Allianz
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Welcome to the Cialdini Institute. I'm very pleased you're considering one of my programs. My team and I will be happy to provide you with everything you need to succeed.
Robert Cialdini
Robert Cialdini

Dr. Robert Cialdini

Trusted By Leading Enterprises Around The World

Choose Your Program


Train yourself

This program is ideal if you want to persuade more successfully. Whether you want to close more deals, become a better leader, or realize higher online conversions, it provides a blueprint for successful persuasion.

  • The only official online Cialdini program
  • Entirely based on Dr. Cialdini’s work that has been praised by Warren Buffett, Joe Polish, and Tim Ferriss
  • Average Cialdini workshop rating: 4.8  reviews stars

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“’Influence’ is one of the best business books of all time."
Warren Buffett
CEO Berkshire Hathaway

Train your teams

This program is an opportunity for any company seeking a proven approach to structurally improving its results in a wide array of business disciplines. You can offer a stand-alone program or blend Dr. Cialdini’s outline into your learning programs.

  • Help your employees become Cialdini certified practitioners or professionals
  • Work praised by Warren Buffett, Guy Kawasaki, Tobias Lütke, and many more
  • Deepen one of LinkedIn’s top 5 in-demand power skills

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“Robert Cialdini has had a greater impact on my thinking than any other scientist."
Charlie Munger
Vice Chairman Berkshire Hathaway

Become a coach

This program is a unique opportunity for any coach, trainer, or speaker who wants to partner with Dr. Cialdini. Whether you want to deepen your knowledge, expand your business opportunities, or move your team forward, this program is for you.

  • The only official Cialdini Certified Coach program for coaches, trainers, and speakers.
  • Live sessions with Dr. Cialdini or other Senior Teaching Partners
  • Ready-to-use products to monetize your skills, or to train your employees

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“Robert Cialdini is the Godfather of Influence."
Guy Kawasaki
Silicon Valley Venture Capitalist

What Influential Business Leaders Say

Warren Buffett

Warren Buffett

CEO Berkshire Hathaway

Influence’ is one of the best business books of all time.”


Tobias Lütke

Founder Shopify

“‘Influence’ is a book that made me a billionaire.


Alex Hormozi

Entrepreneur, investor

“Influence’ is a must-read for entrepreneurship, sales, and marketing.”

Gwyneth Paltrow-1-1

Gwyneth Paltrow

Oscar-Winning Actress, CEO goop

“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”


Guy Kawasaki

Silicon Valley Venture Capitalist

“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”


Tim Ferriss

Lifestyle Expert and Bestselling Author

“I would really encourage people to study books like Influence,’ so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations…”

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Gerry Allen

Former Vice President IBM

“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”


Joe Polish

Founder Genius Network

The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.


Tamsin Henderson

Owner Copy Kooks

“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”


Charlie Munger

Vice Chairman Berkshire Hathaway

“Robert Cialdini has had a greater impact on my thinking than any other scientist.”

Chris Voss

Chris Voss

Wall Street Journal Best-Selling Author

“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”

Constance Dierickx 2

Constance Dierickx

The Decision Doctor

“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”

Rory Sutherland-1

Rory Sutherland

Vice Chairman Ogilvy & Mather

“His work, in codifying human behavior, has been priceless.”

Naval Ravikant

Naval Ravikant

Entrepreneur and Angel Investor

Influence’: classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.”

Annie Duke-1

Annie Duke

Professional Poker Champion

“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from.”

Barry Ritholtz-1

Barry Ritholtz

Chairman and CIO Ritholtz Wealth Management

“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”

Over 7 Million Copies Sold

Dr. Cialdini is an award-winning and New York Times best-selling author. His books have sold over 7 million copies in 48 languages. With these programs, he now offers a significant next step by translating what’s in the books into highly practical programs, revealing the hidden gems that can’t be found in the books or anywhere else.

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Science, Ethics, Application

All of Dr. Cialdini's work is grounded in science. But there’s something he regards as just as important: ethics.  Ethics are important not only because an ethical approach helps you do the right thing, but also because an unethical approach will backfire eventually, as his research clearly shows. Once you understand the science and respect the ethics, successful application will almost certainly result after signing up to follow one of Dr. Cialdini’s certification programs.