The stalled deal, the budget, the team that nods and does nothing. Persuasion training and certification from the Cialdini Institute puts 40+ years of Dr. Robert Cialdini's research to work on the conversations you are already having.
Dr. Robert Cialdini
The Godfather of Influence
7M+ Books Sold
In 44 Languages Worldwide
7 Principles of Persuasion
Evidence-Based & Ethically Applied
1,500+ Certified
Professionals Worldwide
These companies have boosted their results with our programs
POP® Workshop · In person
Atlanta
March 11–12, 2027 · 8am–5pm
The Buckhead Club, Atlanta, Georgia
Early bird $2,997 through December 11, 2026 · 60 seats
Free live webinar
Nov 10
Tuesday · 2pm ET · 90 minutes
Samir Patel
Chairman, Cialdini Institute
Recognize Manipulation
Online, live
Learn how to spot manipulative sales tactics, avoid being pressured into bad decisions, and build the trust that turns hesitant prospects into confident buyers.
Sold Out
POP® Workshop · at ASU W. P. Carey
Tempe, Arizona
October 29–30, 2026 · 8am–5pm
McCord Hall, ASU Tempe campus
SOLD OUT · Led by Dr. Gregory Neidert, with a session by Dr. Cialdini
Dr. Cialdini has spent his entire career on a single scientific question: what leads people to say yes? His books, including Influence and Pre-Suasion, have sold more than 7 million copies in 44 languages and are New York Times, Wall Street Journal, and USA Today bestsellers.
He has been elected to the American Academy of Arts & Sciences and the National Academy of Sciences. Through the Institute, he and his team teach, train, and coach organizations to put this science to work ethically, and reach their goals.
1984
Influence is published
2008
Yes! becomes a bestseller
2016
Pre-Suasion is published
2018
Elected to the American Academy of Arts & Sciences
2019
Elected to the National Academy of Sciences
2021
Unity, the seventh principle
Today
1,500+ certified practitioners on six continents
Warren Buffett, Charlie Munger, Nobel laureate Richard Thaler, Shopify's Tobias Lütke, and Chris Voss don't agree on much — except that influence is a science worth mastering.
Photo: Mark Hirschey · CC BY-SA 2.0Warren Buffett
CEO Berkshire Hathaway
“'Influence' is one of the best business books of all time.”
Photo: Dinoch1 · CC BY-SA 4.0Charlie Munger
Vice Chairman, Berkshire Hathaway
“Robert Cialdini has had a greater impact on my thinking than any other scientist.”
Photo: Chatham House · CC BY 2.0Richard Thaler
Nobel Laureate, Behavioral Economics
“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world's most practical social psychologist, and the master of 'Influence'.”
Photo: Union Eleven · CC BY-SA 3.0Tobias Lütke
Founder Shopify
“'Influence' is a book that made me a billionaire.”
Chris Voss
Wall Street Journal Best-Selling Author
“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”
Alex Hormozi
Entrepreneur, Investor
“'Influence' is a must-read for entrepreneurship, sales, and marketing.”
Photo: VGrigas (WMF) · CC BY-SA 3.0Guy Kawasaki
Silicon Valley Venture Capitalist
“Cialdini is the 'Godfather of Influence.' His book is the guiding light for how I conduct business — and in many ways how I live my life.”
Photo: kris krüg · CC BY-SA 2.0Naval Ravikant
Entrepreneur & Angel Investor
“'Influence': classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.”
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The only programs developed and endorsed by Dr. Cialdini himself. Start free, then go as deep as you need.
$29per month
Dr. Cialdini's digital mind: talk it through by voice or text, as if you were asking him yourself.
What you get
$1,497one-time · self-paced
Win the clients you're losing: 21 self-paced hours with Dr. Cialdini. Join 1,500+ alumni worldwide.
What you get
Freeprofile · ~12 min
Your scores across all 7 principles, and your two strongest levers.
$49Mastery Test · ~30 min
Dr. Cialdini's coaching report, a 30-day mastery plan and a PDF yours for life.
Custom programs — from corporate POP Workshops to enterprise cohorts, AI tools, and team assessments.
One inbox, read by the Institute rather than routed to a call centre. Certification, corporate training, or a question you have not decided about yet — all of it reaches us at team@cialdini.com.
