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  • 4.6/5

based on 22,543 reviewers

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Use Small Changes that Deliver Big Results

With The Science Of Ethical Influence

  • Discover what’s not in the books or anywhere else
  • Boost your authority with the official Cialdini certificate
  • Benefit from ideas endorsed by Google, Coca-Cola, and Allianz
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“Welcome to the Cialdini Institute. My team and I will be happy to provide you with everything you need to succeed.”

        - Dr. Robert Cialdini

                          NY Times Bestselling author of 'Influence' & 'Pre-Suasion'


Free Tips That Deliver Big Results

Persuasion's most common mistake

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Get 100% more Yes's on average

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500% more goal achievement

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How Ethical Influence Transforms Your Results


Generate more leads


Close more deals

Turn critics into supporters

Turn critics into supporters


Attract the best professionals


Increase employee effectiveness


Excel with better strategic decisions

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Results We're Very Proud Of

How McDonald's increased revenue by 55%

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How Bose increased sales by 65%

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Not Your Average Training Program



Not based on guesses, hunches, or our good ideas,
but  90+ years of research from around the world.



Immediately transition theory into practice,
driving results from the very first day.



This isn't manipulation, but ethical influence,
ensuring both short-term and long-term success.

What Top Business Leaders Say About Dr. Cialdini

Warren Buffett

Warren Buffett

CEO Berkshire Hathaway

Influence’ is one of the best business books of all time.”


Tobias Lütke

Founder Shopify

“‘Influence’ is a book that made me a billionaire.


Alex Hormozi

Entrepreneur, investor

“Influence’ is a must-read for entrepreneurship, sales, and marketing.”

Gwyneth Paltrow-1-1

Gwyneth Paltrow

Oscar-Winning Actress, CEO goop

“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”


Guy Kawasaki

Silicon Valley Venture Capitalist

“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”


Tim Ferriss

Lifestyle Expert and Bestselling Author

“I would really encourage people to study books like Influence,’ so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations…”

gerry allen 2

Gerry Allen

Former Vice President IBM

“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”


Joe Polish

Founder Genius Network

The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.


Tamsin Henderson

Owner Copy Kooks

“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”


Charlie Munger

Vice Chairman Berkshire Hathaway

“Robert Cialdini has had a greater impact on my thinking than any other scientist.”

Chris Voss

Chris Voss

Wall Street Journal Best-Selling Author

“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”

Constance Dierickx 2

Constance Dierickx

The Decision Doctor

“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”

Rory Sutherland-1

Rory Sutherland

Vice Chairman Ogilvy & Mather

“His work, in codifying human behavior, has been priceless.”

Naval Ravikant

Naval Ravikant

Entrepreneur and Angel Investor

Influence’: classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.”

Annie Duke-1

Annie Duke

Professional Poker Champion

“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from.”

Barry Ritholtz-1

Barry Ritholtz

Chairman and CIO Ritholtz Wealth Management

“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”

9 Extra Advantages of Mastering Ethical Influence

Improved leadership skills

Improved leadership skills

Effective conflict resolution

Effective conflict resolution

Better customer retention

Better customer retention

Enhanced brand image

Enhanced brand image

Improved negotiation skills

Improved negotiation skills

Higher employee engagement

Increased employee engagement

Improved creative ideation

Improved creative ideation

Higher customer loyalty

Higher customer loyalty

Global competitive advantage

Global competitive advantage

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The Cialdini Effect for Your Employees

  • Boost job satisfaction
  • Increase employee loyalty
  • Higher profit margin per employee
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Why Choose Cialdini Institute

  • Self-paced learning, virtual live sessions, and in person training
  • Learn our hidden gems that aren't in the books or anywhere else
  • Companies from 40+ countries choose our training programs
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What Our Clients Say

John Doorbard

John Doorbar

Training Director

“The Training at the Cialdini Institute is very intensive and thorough. The teaching quality is
extremely high and the training sessions are active and research-based.”

Dana Klein

Dana Klein

VP, Sales Strategy and Planning

“Have studied Dr. Cialdini's work for over 30 years, this was by far the best way, I learned much more than I expected with the Institute approach.”

Pilar Bringas

Pilar Bringas

Business advisor, author and teacher.

“‘Being passionate about people and communication, deepen my knowledge about influence and being able to help in disseminate this amazing science is certainly part of my purpose!!

Susanna Morlino

Susanna Morlino

Cognitive Psychologist

“‘A course that enables you to understand the real logic behind the use of the principles of persuasion. I very much appreciated the academic foundation of what was explained.

Raul J. Wollmann

Raul J. Wollmann

Hope Influencer

“Here there is knowledge that, when turned into skill, can transform lives

Thousands of employees at Apple, Google, Microsoft, and other Fortune 500 companies have engaged in Dr. Cialdini’s programs


Contact Us

Our team of program consultants is happy to help you, whatever your question.
Please don’t hesitate to fill in the form. 

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Jente Kamphuis
Chief Commercial Officer


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