The Cialdini Method · Online
Your best work goes further when you know why people say yes.
The Cialdini Method gives you 21 hours of lessons with Dr. Cialdini, online and at your own pace, so people listen to you, trust you and act on your ideas.
The opportunity
Influence is the skill most people never learn.
The client, the deal, the job, the raise, the partner who backs your plan, the family that goes along with your idea: each one comes down to someone else agreeing with you. You can read, take courses and get better at your work, and still get stuck there.
Most people learn influence by trial and error, if they learn it at all. So they can't repeat what worked, can't fix what didn't, and often can't tell when someone is using it on them. The Cialdini Method gives you three things:
Know how you influence people
See which principles you rely on, where you lose people, and how to get better.
Become someone people follow
Be the person clients, partners and your team listen to, trust and act on.
See manipulation coming
Recognize pressure tactics before they shape your decisions.
All three come from the same seven principles, and you learn them from the source.
500+ organizations, including Fortune 500 companies, have trained with the Institute
About the program
What is The Cialdini Method?
It's the seven principles of influence Dr. Cialdini found in 40 years of research, taught by him, with exercises that help you activate each one and amplify your influence toward your own goals, in your life and your business. You learn at your own pace, and what you build is yours to keep.
Who teaches you
Learn from the person who wrote Influence.
Dr. Robert Cialdini has spent more than 40 years studying why people agree, including years inside the training programs of car dealers, fundraisers and telemarketers. His books, Influence and Pre-Suasion, have sold more than 12 million copies in 52 languages. In The Cialdini Method, he teaches you himself.
“Robert Cialdini has had a greater impact on my thinking than any other scientist.”
Charlie MungerVice Chairman, Berkshire Hathaway“Cialdini is the 'Godfather of Influence.' His book is the guiding light for how I conduct business — and in many ways how I live my life.”
Guy KawasakiSilicon Valley Venture Capitalist
What you'll learn
Seven principles you'll learn to use, ethically.
Seven principles shape almost every decision people make. You'll learn what each one is, what it helps you do, and how to use it ethically with the people in your life and work, plus contrast, which makes every one of them stronger.
Reciprocity
Get people to want to help you, by giving first.
Liking
Build trust quickly with people you've just met.
Unity
Become someone people see as one of their own.
Social proof
Show people that others like them already chose you.
Authority
Be seen as the expert you are, without bragging.
Consistency
Turn small agreements into lasting commitments.
Scarcity
Show people what they'd truly lose by waiting.
Contrast
Frame your offer so its real value is clear.
And because you know how each one works, you'll also notice when someone is using it on you.
After the program
You understand why people agree with you, and why they don't. You use it on purpose and ethically, and you notice when someone is using it on you.
$1,497, one time · 21 hours, online, at your own pace · 7-day full refund
What you get
Everything you need to become more influential.
21 hours of lessons with Dr. Cialdini
Across 11 modules, at your own pace. Watch between meetings and start today.
The seven principles, one at a time
What makes each one work, and how to use it ethically with your clients.
Contrast
How what people see first changes how they judge what comes next.
Your own Action Plan
You apply each principle to a real client or deal as you go, so you use it straight away.
Influence you can be proud of
How to use every principle in ways that are ethical and good for both sides.
Your Cialdini Certified Practitioner certificate
To show clients you learned influence from the source.
Bonus: A month of AI Cialdini, free
Ask the AI trained on four decades of research on ethical influence about your own clients and deals. Your first month ($29) is free.
What you'll earn
Your Cialdini Certified Practitioner certificate.
Pass the final online exam and you earn the Cialdini Certified Practitioner certificate, to show clients you learned influence from the source.
If you coach or consult, the program is also your first step to becoming a Cialdini Certified Influence Coach: finish it within one month, then add 8 hours of delivery training with a CMCT. See the coach certification.
From people who took it
What people say after the program.
Business owners, salespeople and coaches, in their own words.
“A must have certification for anyone involved in sales, marketing or any copywriting or persuasive based function.”
Jim KukralSales Team Leader“For me, the certification program was almost always highly engaging, thought-provoking, and inspiring--to the point of surpassing my expectation.”
Chip JoyceSerial Entrepreneur and CEO“Fantastic e-learning; clear and concise with a course and professional resources. I can recommend this course to anyone who wants to learn more about influencing and coaching. You won't regret it.”
Marjolein BongersOwner, LinkedIn Trainer and Keynote Speaker
Who it's for
This program is for you if you never stop learning.
Business owners, professionals and leaders who keep investing in themselves, and want people to listen to them, trust them and act on their ideas.
What it isn't:
It isn't a bag of tricks.
Every module teaches the principles ethically, in ways that are good for both sides.
It isn't live coaching.
You work through it on your own, at your own pace.
It isn't effortless.
You'll get out of it what you put into the exercises on your own deals.
What it costs
One payment for a skill you will use for life.
You'll use it in every conversation, proposal and decision from here on, at work and at home.
$1,497
One payment, not a subscription.
$1,497, one time · 21 hours, online, at your own pace · 7-day full refund
7-day full refund. Start the program. If it isn't for you, tell us within 7 days of buying and we'll refund you in full.
What you'll study
What you'll study, module by module.
21 hours of lessons with Dr. Cialdini across 11 modules. You start with how influence works and how to use it ethically, then take one principle at a time and add it to your own Action Plan.
A solid foundation
Why persuasion is one of the most valuable skills in professional life, and the core insights from the science of influence that everything else builds on.
Efficient, effective and ethical persuasion
The science-based processes for applying the principles, and how to apply them ethically.
It’s what you do before you do what you do that counts
The contrast phenomenon, and how to use it as an amplifier for each of the seven principles.
We say yes to people we owe
The science of reciprocity and its practical applications, and the first of the activators and amplifiers that engage and boost every principle.
We say yes to people we like
Novel, nuanced uses of liking in negotiation and other persuasive situations, installed into your personal Action Plan.
We say yes to people who are “of us”
The principle Dr. Cialdini added to the expanded edition of Influence in 2021: using shared identity, the feeling of “we”.
We say yes if people like us do, too
Using social proof online and offline, and avoiding the common mistakes even major brands make.
We say yes if trustworthy experts recommend it
The science behind authority and how to establish it efficiently, effectively and ethically.
We say yes to what fits what we’ve already said or done
What activates the drive to be consistent with existing commitments, and how to build it into everyday requests.
We say yes to what is limited
Why the fear of missing out moves people, including the case of a product that usually sold for $3.95 selling for $250.
True, natural, and wise for all concerned
A return to the program’s most important theme: applying the principles in ways that are ethical and good for everyone involved.
Online assessment
An online check of how well you apply what you’ve learned. Pass it to receive your Cialdini Certified Practitioner certificate.
Anyone whose work depends on people agreeing with them: consultants, coaches, advisors, founders, salespeople and leaders.
No. You start with how influence works and build one principle at a time.
Online and self-paced. You take the lessons when it suits you and the final exam when you're ready.
Yes. Pass the final online exam and you earn the Cialdini Certified Practitioner certificate.
$1,497, one payment. It isn't a subscription.
Tell us within 7 days of buying, through the contact page, and we'll refund you in full.
Sign up at ai.cialdini.com with the email you bought with. Your first month is free; after that it's $29 a month until you cancel.
Yes. It's one payment, and we can send the paperwork your company needs for reimbursement.
Start learning influence today.
21 hours with Dr. Cialdini at your own pace, your own Action Plan, and a certificate when you finish. $1,497 once, with a 7-day full refund and a free month of AI Cialdini.