Send your audience home with something they will use.
Most conference talks are forgotten by the drive home. For four decades Dr. Robert Cialdini has carried the research from the laboratory to the main stage — for Google, KPMG, NATO and Fortune 500 audiences — in talks people act on the next morning. Four signature keynotes, each built on the seven scientifically validated Principles of Persuasion and tailored to your audience.
Inquiries handled directly by the Cialdini® Institute
30+
Years on Stage50+
Countries Reached4
Signature TopicsLive/Virtual
Delivery FormatsLive & Virtual
Customized to Your Audience
Evidence-Based, Story-Driven
Ethically Grounded
At a glance
- Speaker
- Dr. Robert Cialdini
- Talks
- Four signature keynotes, tailored to your audience
- Length
- 40 to 90 minutes
- Format
- Live on stage or virtual
- Booking
- Through the Cialdini Institute · availability and fees on request
Beyond the keynote stage, the material these talks are built on is taught by the Institute — in the Principles of Persuasion (POP)® Workshop and through Cialdini Method Certified Trainer® faculty delivering it to organizations worldwide.
The most cited social scientist on influence alive today.
Dr. Robert Cialdini is the New York Times bestselling author whose books Influence and Pre-Suasion have sold more than 7 million copies in 44 languages. Regents' Professor Emeritus at Arizona State University, he is the researcher the rest of the field cites — and the reason he is known worldwide as “The Godfather of Influence.”
His keynotes do not simply entertain — they transform. Drawing on dramatic, indelible stories and four decades of peer-reviewed research, he translates complex behavioral science into tools your audience can apply the very next morning to sell, negotiate, and lead with integrity.
Want a structured program after the stage? Explore the Cialdini Method or measure your team first with the Influence Assessment.
From arenas to research conferences.
From the Behavioural Insights Team’s policy conference in London to packed auditoriums in Europe and South America, Dr. Cialdini takes the science of influence to the rooms where decisions get made.
Four signature influence keynotes — built around your outcome.
Every keynote is tailored to your audience and runs live or virtual. Tell us the result you need — closing more deals, leading change, or rebuilding trust — and we shape the talk around it.
Influence: The Ultimate Power Tool
Produce Lasting Business Relationships and Strong, Long-Term Change
What can we do to shorten the time required to develop and deepen relationships? How can we establish authority and trustworthiness with those we meet for the first time? Dr. Cialdini answers all these questions by weaving compelling stories with evidence-based statistics — identifying the seven universal principles of persuasion that move others toward "Yes!"
- 01Identify the universal Principles of Persuasion validated in practice and research
- 02Employ the Principles ethically in ways that produce lasting business results
- 03Understand the conditions under which each Principle becomes most powerful
- 04Register how to improve professional and personal outcomes immediately
- 05Avoid the costly mistakes that can sabotage influence attempts
Pre-Suasion: Opening the Door to Persuasion
A New Approach to Sales, Leadership, Marketing and Management
The secret doesn't lie in the message itself, but in the key moment before that message is delivered. This keynote explores the concept, rationale, and implementation of Pre-Suasion — the under-recognized moment of power that comes right before a request is made. What goes into that moment can have dramatic effects on persuasion attempts.
- 01Recognize the "psychological real estate" that exists right BEFORE influence attempts
- 02Use the pre-suasive moment through images, words, and structured situations
- 03Learn the simple 2-step process to boost success through pre-suasion
- 04Implant the most persuasive feature of your message into audience consciousness
- 05See how "Timing is everything" applies to the science of persuasion
Influence During Times of Uncertainty
Eliminate Hesitation Before Making Important Decisions
During times of uncertainty — whether professional, societal, or personal — people hesitate. Dr. Cialdini takes us on a deep dive into the specific principles and enlightening research that shows which are most effective, most productive, and why they have outsized power. Importantly, he shows how to use these principles effectively and ethically.
- 01Recognize the conditions under which uncertainty dominates decision-making
- 02Channel uncertainty to produce optimal influence outcomes
- 03Identify which Principles work best under conditions of uncertainty
- 04Highlight the specific aspects of these Principles for greatest persuasive success
- 05Avoid the mistakes that sabotage influence during disruption
Leadership Through the Power of Persuasion
Using Influence to Create New Opportunities
It is through the influence process that we lead, generate, and manage change. The process can foster growth and move people in positive directions, creating conditions for new opportunities — or it can be used clumsily, reducing genuine movement and boomeranging into conflict. Dr. Cialdini extracts the principles so powerful they generate desirable change in the widest range of circumstances.
- 01Use the Seven Principles to compel others to say "Yes!" to requests
- 02Apply the Principles optimally and ethically as a leader
- 03Persuade teams and stakeholders without backlash or resentment
- 04Provide leadership that brings out the leader in others
- 05Recognize the pre-suasive "real estate" that exists before every influence attempt
Spellbinding. Transformative. Unforgettable.
Booked by Fortune 500 leaders, governments, and global conferences for more than three decades. Here is what the people who booked him reported afterward.
- “
He blew everybody away. They were thrilled. One of our lead people pulled me aside and said he came into this program thinking he had been oversold about Dr. Cialdini's effectiveness. He admitted he was wrong, and ended up taking 6 pages of notes.
Steven Mosey, PhD
Bose Corporation
- “
Dr. Cialdini was the top speaker we’ve ever had… in or out of the organization. They loved him.
Jennifer L. Botelho
KPMG
- “
Dr. Cialdini held our audience 'spellbound' for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries.
Cathy Kernen
AstraZeneca
- “
The message given in your presentation is just what our people needed to confirm that the psychology of influence can be learned.
A.M. McIntosh
IBM
- “
Dr. Neidert was magnificent! His presentation was informative, perfectly-paced, thought-provoking – and extremely entertaining!
Janet Bartelmay
Association of American Railroads
- “
Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights have challenged our executives to reassess their global leadership and influence skills.
Gregory J. Smith, PhD
Bayer Corporation
You'll be in good company.
- Prudential
- RE/MAX
- Federal Executive Institute
- London Business Forum
Bring Dr. Cialdini to your stage.
Every talk is shaped around the decisions your audience faces, so share your date and who will be in the room. The Institute will come back with availability and a tailored proposal.