Send your audience home with something they'll use.
Dr. Robert Cialdini, author of Influence, on how people decide to say yes. Four talks, tailored to your audience.
Most conference talks are forgotten by the drive home.
Your audience sits through a full day of speakers. They remember the one who gave them something to do the next morning.
That's where four decades of research on persuasion makes the difference.
That's why every talk is built around what your audience does next.
Pick the talk that fits your audience.
Influence: The Ultimate Power Tool
How do you build trust faster with people you've just met? Dr. Cialdini answers with stories and evidence, and the seven principles that move people toward yes.
- Identify the universal Principles of Persuasion validated in practice and research
- Use them ethically, in ways that produce lasting business results
- Know the conditions under which each principle is most powerful
Pre-Suasion: Opening the Door to Persuasion
The secret lies in the moment before a message is delivered. What goes into that moment can change whether the request lands.
- Recognize the “psychological real estate” right before an influence attempt
- Use that moment through images, words and structured situations
- Learn the simple two-step process that boosts success through pre-suasion
Influence During Times of Uncertainty
When things are uncertain, people hesitate. Dr. Cialdini shows which principles work best then, why, and how to use them ethically.
- Recognize when uncertainty is driving decisions
- Identify which principles work best under uncertainty
- Channel uncertainty toward a clear decision
Leadership Through the Power of Persuasion
Leaders drive change through influence. Used well, it moves people. Used clumsily, it turns into conflict. This talk shows the difference.
- Apply the seven principles optimally and ethically as a leader
- Persuade teams and stakeholders without backlash or resentment
- Lead in a way that brings out the leader in others
What your audience gets from this talk.
The research, from the person who did it.
More than 40 years of Dr. Cialdini's studies, told through stories people remember.
Tools they can use the next morning.
Your people leave knowing how to sell, negotiate and lead with integrity.
A talk shaped around your outcome.
Tell us the result you need, such as closing more deals or leading change, and the talk is built around it.
Ethical by design.
Every principle is taught with how to use it honestly, and the mistakes that backfire.
Three steps from enquiry to stage.
- Step 1
Tell us your date
Share the date, the format and who will be in the room.
- Step 2
Get availability and a proposal
The Institute comes back with availability and a tailored proposal.
- Step 3
Shape the talk
Pick a talk and the result you need. Dr. Cialdini delivers it live on stage or virtually.
Dr. Robert Cialdini wrote Influence.
Dr. Cialdini is the New York Times bestselling author of Influence and Pre-Suasion, which have sold more than 7 million copies in 44 languages. He is Regents' Professor Emeritus at Arizona State University, known worldwide as “the Godfather of Influence.”
For more than 30 years, in more than 50 countries, he has turned four decades of peer-reviewed research into stories audiences remember, and tools they use the next morning.
This is for you if you want to…
- open your conference with a name your audience already knows
- give your sales kickoff a talk people act on
- help leaders get buy-in without backlash
- steady your people through a time of uncertainty
What you might be thinking.
“Our audience has heard about influence before.”
Good. He shows them when each principle works best, and the mistakes that sabotage it.
“It has to fit our event's theme.”
Every talk is tailored. Tell us the result you need and it's shaped around it.
“Our event is virtual this year.”
Every talk runs live on stage or virtually.
“Will people use any of it?”
That's the point of the talk: tools your audience can apply the next morning.
What the people who booked him said afterward.
“He blew everybody away. They were thrilled. One of our lead people pulled me aside and said he came into this program thinking he had been oversold about Dr. Cialdini's effectiveness. He admitted he was wrong, and ended up taking 6 pages of notes.”
Steven Mosey, PhD
Bose Corporation
“Dr. Cialdini was the top speaker we’ve ever had… in or out of the organization. They loved him.”
Jennifer L. Botelho
KPMG
“Dr. Cialdini held our audience 'spellbound' for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries.”
Cathy Kernen
AstraZeneca
“The message given in your presentation is just what our people needed to confirm that the psychology of influence can be learned.”
A.M. McIntosh
IBM
“Dr. Neidert was magnificent! His presentation was informative, perfectly-paced, thought-provoking – and extremely entertaining!”
Janet Bartelmay
Association of American Railroads
“Dr. Robert Cialdini has played an integral role in the development of our high-potential leaders. His practical insights have challenged our executives to reassess their global leadership and influence skills.”
Gregory J. Smith, PhD
Bayer Corporation
You'll be in good company.
- Prudential
- RE/MAX
- Federal Executive Institute
- London Business Forum
Before you book.
40 to 90 minutes, depending on the talk and your program.
Yes. Tell us who will be in the room and the result you need, such as closing more deals, leading change or rebuilding trust, and the talk is shaped around it.
Fees and terms depend on your date, format and location. Send an enquiry with those details and the Institute will come back with availability and a proposal.
The Cialdini Institute handles every enquiry directly.
Bring Dr. Cialdini to your stage.
Share your date and who will be in the room. The Institute will come back with availability and a tailored proposal.
Tell us about your event.
Your date, the format and your audience is plenty. Choose “Keynote Speaking” as the topic.