Media & press
Influence resources, free to watch and read.
Talks, interviews, articles, books and research to help you become more influential, from Dr. Robert Cialdini, author of Influence and Pre-Suasion.
As featured in
- Harvard Business Review
- The Globe and Mail
- Success Magazine
Video library
Watch the talks.
63 keynotes on the seven principles, TV interviews and university lectures, all playing here on the page.
Get the newsletter and use one influence insight a month.
Podcasts
Podcasts and interviews.
Long-form conversations with Dr. Cialdini. Each opens the episode on the show's own page.
3 Takeaways · 2026The Psychology of Influence with Robert Cialdini (#308)Listen 
The Campaign | A Marketing Podcast by 97th Floor · 2026What Most Marketers Get Wrong About Influence w/ Dr. Robert Cialdini, Author of InfluenceListen 
Unfinished Leaders · 2026Why We Say Yes: Dr. Robert Cialdini on Influence and PersuasionListen 
Real Relationships Real Revenue · 2026The Science of Influence and Relationship Building with Author Dr. Robert CialdiniListen 
Behavioral Science For Brands · 2026Inside Influence: Live with Dr. Robert CialdiniListen 
Behavioral Grooves · 2026The Godfather of Influence: The Lasting Impact of Robert Cialdini, Part 3Listen
Show 44 more podcastsShow fewer
- Behavioral Grooves · 2026Influence: What Makes Bob BobListen
- Behavioral Grooves · 2026The Godfather of Influence: How Robert Cialdini Changed the World, Part 1Listen
List Building Lifestyle with Igor Kheifets · 2026Should You Use Fake Scarcity, How Social Proof Can Backfire, and Effective Ways To Bypass ChatGPT’s Guardrails With Dr. Robert CialdiniListen 
Nudge · 2025Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"Listen 
Squiggly Careers · 2025#452 Influence: The Psychology of Persuasion at Work with Robert CialdiniListen 
Miracle Mentality with Tim Storey · 2025Dr. Robert Cialdini: The Godfather of Influence on the Art of PersuasionListen 
A History of Marketing · 2025Dr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in MarketingListen 
Elevate with Robert Glazer · 2024Robert Cialdini On Persuasion, Influence And LeadershipListen 
I Love Marketing · 202440 Years of Influence Joe Polish's Special Interview with Dr. Robert CialdiniListen 
Family Office Podcast · 2024Dr. Robert Cialdini on Maximizing Influence in the Age of Artificial IntelligenceListen 
Perpetual Traffic · 2024The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert CialdiniListen - I Love Marketing · 2024The World's Greatest Conversation on Behavior, Influence, and Negotiation: A One-of-Kind Interview by Joe Polish with B.J. Fogg PhD, Dr. Robert Cialdini, and Chris VossListen
Hidden Brain · 2023Persuasion: Part 1Listen 
Hidden Brain · 2023Persuasion: Part 2Listen 
Choiceology with Katy Milkman · 2023The Beanie Bandwagon: With Guests Robert Cialdini & Yemisi BrookesListen 
Think Fast Talk Smart · 202376. Change My Mind: Using “Pre-suasion” to Influence OthersListen 
Meikles & Dimes · 2023100: The Godfather of Influence | Robert Cialdini, Professor ASUListen 
The Science of Success · 2023The Godfather of Influence, Dr. Robert CialdiniListen 
My Unsung Hero · 2023Bob Cialdini's StoryListen 
Stanford Psychology Podcast · 202276 - Robert Cialdini: A Life of InfluenceListen 
Young and Profiting with Hala Taha · 2022Robert Cialdini: World's #1 Influence and Persuasion Expert Shares All | Human Behavior| E196Listen 
Freakonomics Radio · 2021463. How to Get Anyone to Do AnythingListen 
The Knowledge Project · 2021#122 Robert Cialdini - The Principles of PersuasionListen 
The Jordan Harbinger Show · 2021507: Robert Cialdini | A New Look at the Science of InfluenceListen 
The School of Greatness · 2021The 7 Principles That Make People Say Yes | Robert CialdiniListen 
The Intrinsic Value Podcast · 2021MI091: Warren Buffett’s #3 & Charlie Mungers #1 Business Book of All-Time w/ Robert CialdiniListen 
Masters in Business · 2021Robert Cialdini on the Psychology of Influence (Podcast)Listen 
Guy Kawasaki's Remarkable People · 2021Dr. Robert Cialdini ReturnsListen 
Opinion Science · 2021#37: Influence with Robert CialdiniListen 
The Prof G Pod with Scott Galloway · 2021Principles of Persuasion — with Bob CialdiniListen 
Brainfluence with Roger Dooley · 2021Robert Cialdini on the New and Expanded InfluenceListen - Guy Kawasaki's Remarkable People · 2020Dr. Robert Cialdini: The Godfather of InfluenceListen
- Masters in Business · 2018Robert Cialdini on the Psychology of Persuasion (Podcast)Listen
EntreLeadership · 2017#217: Dr. Robert Cialdini — Why People Say YesListen 
Thinkers50 Podcast · 2016Pre-suasion with Robert CialdiniListen 
The Learning Leader Show With Ryan Hawk · 2016Robert Cialdini - The Godfather of InfluenceListen 
The Social-Engineer Podcast · 2016Ep. 086 - But wait, there’s more! - with Dr. CialdiniListen - Brainfluence with Roger DooleyUnity: Robert Cialdini’s Surprising Seventh PrincipleListen
- The Science of SuccessHow to Triple the Rate of Your Success With One Simple QuestionListen
Monocle Radio · The EntrepreneursRobert Cialdini on Pre-SuasionListen 
The Marketing Book PodcastPre-Suasion by Robert CialdiniListen 
The Acquirer’s MultipleLessons From One of Charlie Munger’s Favorite AuthorsListen 
One on One with Nick NantonDr. Robert CialdiniListen 
We Study Billionaires · The Investor’s PodcastInfluence and Pre-Suasion with Dr. Robert CialdiniListen
Inside Influence Report
Articles on influence at work.
- Influence at Work · 2017Make Yourself Happier Using Principles of InfluenceMy new book, Pre-Suasion, explains what a communicator can do first to increase the chance an audience will move in a desired direction.Read the post
- Influence at Work · 2017Cialdini Asks: Richard ThalerCialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work.Read the post
- Influence at Work · 2016The Principles of Persuasion Aren’t Just for BusinessWebster’s defines a relationship as the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other.Read the post
- Influence at Work · 2016The Science Behind Why Some People Don’t Follow the CrowdSocial Proof – at some point most of us will have succumbed to its powerful draw.Read the post
- Influence at Work · 2020Advice for Reducing Undesirable COVID-19 BehaviorsRecently, Dr. Deborah Birx, the Coronavirus Response Coordinator for the White House, declared there was only one thing available to change the course of the pandemic in the foreseeable future.Read the post
Press coverage
Influence in the press.
Coverage of the research, from Harvard Business Review to Penn Today.
- Penn Today · 2026How Basic Persuasion Can Bypass AI SafeguardsRead
- Bloomberg · 2025AI Chatbots Can Be Just as Gullible as Humans, Researchers FindRead
- Fortune · 2025Researchers Used Persuasion Techniques to Manipulate ChatGPT into Breaking Its Own RulesRead
- The Verge · 2025Chatbots Can Be Manipulated Through Flattery and Peer PressureRead
- Fast Company · 2025Chatbots Aren’t Supposed to Call You a Jerk, but They Can Be ConvincedRead
- Ars Technica · 2025These Psychological Tricks Can Get LLMs to Respond to “Forbidden” PromptsRead
- GeekWire · 2025Sweet-Talk the Bots: New Research Shows How LLMs Respond to Human Persuasion TricksRead
- ASU W. P. Carey News · 2024Cialdini’s Continuing Influence: The Next 40 Years of PersuasionRead
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- PNAS · 2026Persuading Large Language Models to Comply with Objectionable RequestsRead
- Harvard Business Review · 2001Harnessing the Science of PersuasionRead
- W. P. Carey News · 2025The gentle science of persuasion, part seven: UnityRead
- Guy Kawasaki · 2024What I Learned from Bob CialdiniRead
- Psychology Today · 2021This Should Be Labeled a Universal Principle of InfluenceRead
- Thought Economics · 2021Dr. Robert Cialdini: The Godfather of InfluenceRead
- Roland Berger Think:Act · 2018Social scientist Robert Cialdini on persuasionRead
- Farnam Street · 2018Who Is Robert Cialdini? Meet the Master of Influence and PersuasionRead
- W. P. Carey News · 2017Why you say yes, even when you don't want toRead
- PBS NewsHour · 2016What's 'Pre-Suasion?' How marketers make us receptive to an adRead
- APS · 2012‘Weapons of persuasion’ from Robert CialdiniRead
- Scientific American MindThe Science of PersuasionRead
- Harvard Business Review · 2013The Uses (and Abuses) of InfluenceRead
- Harvard Management UpdateBest & BrightestRead
- Forbes · 2012How to Get Someone to Like You ImmediatelyRead
- Bloomberg BusinessweekEnergy Use: Neighbor vs. NeighborRead
- The Globe and MailPeer Pressure Makes People More Likely to Pay Their TaxesRead
- American Express OPEN ForumThe Powerful Persuasiveness of IntroductionsRead
- Business 2 CommunityThe Best Marketing Insight I’ve Received in the Past 5 YearsRead
- Success Magazine1 on 1 with Dr. Robert CialdiniRead
- Success MagazineMore 1 on 1 with Dr. Robert CialdiniRead
Essential reading
Books by Dr. Cialdini.
His books, led by Influence, have sold more than 12 million copies in 52 languages. Pre-Suasion shows how the moment before a message changes how it lands.
- 2021Influence: The Psychology of PersuasionNew and Expanded Edition. New York Times Bestseller
- 2016Pre-Suasion: A Revolutionary Way to Influence and PersuadeNew York Times Bestseller
- 2008Yes! 50 Scientifically Proven Ways to Be Persuasivewith Steve Martin & Noah Goldstein. New York Times Bestseller
- 2014The Small BIG: Small Changes That Spark Big Influencewith Steve Martin & Noah Goldstein
His books are rated 4.6/5 across 24,671 Amazon ratings. See every book, with reviews
The research
The studies behind the principles.
Peer-reviewed field experiments by Dr. Cialdini and his colleagues, from the door-in-the-face technique to the hotel towel study. Each links to the paper itself.
- Cialdini, Reno & Kallgren · 1990A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public placesJournal of Personality and Social PsychologyPeople follow a norm when it is on their mind. Showing what others do, or what they approve of, changes how much they litter.Read the paper
- Cialdini & Goldstein · 2004Social Influence: Compliance and ConformityAnnual Review of PsychologyThe standard review of why people comply and conform: to be accurate, to belong, and to see themselves well.Read the paper
- Schultz, Nolan, Cialdini, Goldstein & Griskevicius · 2007The Constructive, Destructive, and Reconstructive Power of Social NormsPsychological ScienceTelling households they used less energy than neighbors made some use more, until a smiley face of approval was added.Read the paper
- Goldstein, Cialdini & Griskevicius · 2008A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in HotelsJournal of Consumer ResearchThe hotel towel study: a card saying most guests reuse their towels beat the standard environmental appeal.Read the paper
- Nolan, Schultz, Cialdini, Goldstein & Griskevicius · 2008Normative Social Influence is UnderdetectedPersonality and Social Psychology BulletinNeighbors' behavior moved energy use most, while people rated it the least important reason they acted.Read the paper
- Cialdini, Demaine, Sagarin, Barrett, Rhoads & Winter · 2006Managing social norms for persuasive impactSocial InfluenceAt Petrified Forest National Park, a sign stressing how many visitors steal wood increased theft.Read the paper
- Cialdini · 2003Crafting Normative Messages to Protect the EnvironmentCurrent Directions in Psychological ScienceWhy public messages that lament how common a problem is can backfire, and how to word them instead.Read the paper
- Cialdini, Cacioppo, Bassett & Miller · 1978Low-ball procedure for producing compliance: Commitment then costJournal of Personality and Social PsychologyOnce people say yes to something, many stick with it even after the cost goes up.Read the paper
- Cialdini, Borden, Thorne, Walker, Freeman & Sloan · 1976Basking in reflected glory: Three (football) field studiesJournal of Personality and Social PsychologyStudents wore more school clothing, and said “we won”, after their team won.Read the paper
- Cialdini, Vincent, Lewis, Catalan, Wheeler & Darby · 1975Reciprocal concessions procedure for inducing compliance: The door-in-the-face techniqueJournal of Personality and Social PsychologyA large request that is refused, followed by a smaller one, gets far more yeses than the small request alone.Read the paper
Explore more
Explore more topics.
More on influence, by topic.
- The 7 principles of persuasionWhat each principle is, the research, and how to use it.Read
- Glossary of InfluenceFoot-in-the-door, pre-suasion and the other terms, explained.Read
- The newsletterOne influence insight a month, with past newsletters to read.Read
- Books and researchEvery book by Dr. Cialdini, with reviews.Read
- About the researchWhere the seven principles came from, and the record behind them.Read
- The Influence AssessmentSee how strongly you use each of the seven principles. Free result.Read
- Principles of Persuasion programsThe POP® workshop and The Cialdini Method, compared.Read
- Our coachesThe Cialdini coach community: Certified Influence Coaches and CMCTs.Read