Four decades of the work, on the record.
Dr. Robert Cialdini — the “Godfather of Influence” — has spent more than 40 years building one of the most cited bodies of work in the science of persuasion. This is the library of his keynotes, TV interviews, podcasts, bestselling books, and press — in one place.
Watching is free. The faster path to applying it is to measure your own influence across all 7 Principles — then sharpen the ones holding you back.
- 7M+
- Books sold worldwide
- 44
- Languages translated
- 40+
- Years of peer-reviewed research
Dr. Robert Cialdini · Author of Influence & Pre-Suasion
As featured in
- Harvard Business Review
- The Globe and Mail
- Success Magazine
Watch and listen: Robert Cialdini keynotes, interviews & podcasts.
45 talks, broadcast appearances and on-stage conversations, all of them playing here on the page. Flagship keynotes on the seven principles, television interviews, and the university lectures and honors behind the research that shaped Influence and Pre-Suasion. Free to watch, no sign-up, nothing to download.
Podcasts & interviews: listen on your next commute
Long-form conversations with Dr. Cialdini. Each opens the episode on the show's own page.
Hidden Brain · 2023
Persuasion: Part 1
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Hidden Brain · 2023
Persuasion: Part 2
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Freakonomics Radio · 2021
463. How to Get Anyone to Do Anything
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The Knowledge Project · 2021
#122 Robert Cialdini - The Principles of Persuasion
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Choiceology with Katy Milkman · 2023
The Beanie Bandwagon: With Guests Robert Cialdini & Yemisi Brookes
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Think Fast Talk Smart · 2023
76. Change My Mind: Using “Pre-suasion” to Influence Others
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The Jordan Harbinger Show · 2021
507: Robert Cialdini | A New Look at the Science of Influence
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The School of Greatness · 2021
The 7 Principles That Make People Say Yes | Robert Cialdini
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3 Takeaways · 2026
The Psychology of Influence with Robert Cialdini (#308)
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Nudge · 2025
Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"
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Elevate with Robert Glazer · 2024
Robert Cialdini On Persuasion, Influence And Leadership
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I Love Marketing · 2024
40 Years of Influence Joe Polish's Special Interview with Dr. Robert Cialdini
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The Intrinsic Value Podcast · 2021
MI091: Warren Buffett’s #3 & Charlie Mungers #1 Business Book of All-Time w/ Robert Cialdini
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Squiggly Careers · 2025
#452 Influence: The Psychology of Persuasion at Work with Robert Cialdini
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Family Office Podcast · 2024
Dr. Robert Cialdini on Maximizing Influence in the Age of Artificial Intelligence
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The Campaign | A Marketing Podcast by 97th Floor · 2026
What Most Marketers Get Wrong About Influence w/ Dr. Robert Cialdini, Author of Influence
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Thinkers50 Podcast · 2016
Pre-suasion with Robert Cialdini
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The Learning Leader Show With Ryan Hawk · 2016
Robert Cialdini - The Godfather of Influence
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Brainfluence with Roger Dooley
Unity: Robert Cialdini’s Surprising Seventh Principle
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The Science of Success
How to Triple the Rate of Your Success With One Simple Question
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Monocle Radio · The Entrepreneurs
Robert Cialdini on Pre-Suasion
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The Marketing Book Podcast
Pre-Suasion by Robert Cialdini
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The Acquirer’s Multiple
Lessons From One of Charlie Munger’s Favorite Authors
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One on One with Nick Nanton
Dr. Robert Cialdini
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We Study Billionaires · The Investor’s Podcast
Influence and Pre-Suasion with Dr. Robert Cialdini
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What the research says, applied.
Influence at Work · 2020Advice for Reducing Undesirable COVID-19 Behaviors
Recently, Dr. Deborah Birx, the Coronavirus Response Coordinator for the White House, declared there was only one thing available to change the course of the pandemic in the foreseeable future.
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Influence at Work · 2017Make Yourself Happier Using Principles of Influence
My new book, Pre-Suasion, explains what a communicator can do first to increase the chance an audience will move in a desired direction.
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Influence at Work · 2017Cialdini Asks: Richard Thaler
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work.
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Influence at Work · 2016The Principles of Persuasion Aren’t Just for Business
Webster’s defines a relationship as the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other.
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Influence at Work · 2016The Science Behind Why Some People Don’t Follow the Crowd
Social Proof – at some point most of us will have succumbed to its powerful draw.
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Influence at Work · 2013Tipping Points – Five Lessons in Persuasion From Food Servers
The humble restaurant has a number of features that make it a great place to better understand human decision making and study persuasion. Crowds of diners ensure that large numbers of homogeneous transactions take place.
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Books by Dr. Cialdini.
Influence: The Psychology of Persuasion
New and Expanded Edition
New York Times Bestseller
Pre-Suasion: A Revolutionary Way to Influence and Persuade
New York Times Bestseller
Yes! 50 Scientifically Proven Ways to Be Persuasive
with Steve Martin & Noah Goldstein
New York Times Bestseller
The Small BIG: Small Changes That Spark Big Influence
with Steve Martin & Noah Goldstein
Articles & case studies.
When the story is why people say yes, editors have turned to this research. International coverage of Dr. Cialdini's research on influence and the principles of persuasion.
Penn Today
Press · 2026How Basic Persuasion Can Bypass AI Safeguards
ReadBloomberg
Press · 2025AI Chatbots Can Be Just as Gullible as Humans, Researchers Find
ReadFortune
Press · 2025Researchers Used Persuasion Techniques to Manipulate ChatGPT into Breaking Its Own Rules
ReadThe Verge
Press · 2025Chatbots Can Be Manipulated Through Flattery and Peer Pressure
ReadFast Company
Press · 2025Chatbots Aren’t Supposed to Call You a Jerk, but They Can Be Convinced
ReadArs Technica
Press · 2025These Psychological Tricks Can Get LLMs to Respond to “Forbidden” Prompts
ReadGeekWire
Press · 2025Sweet-Talk the Bots: New Research Shows How LLMs Respond to Human Persuasion Tricks
ReadASU W. P. Carey News
Press · 2024Cialdini’s Continuing Influence: The Next 40 Years of Persuasion
ReadPNAS
Press · 2026Persuading Large Language Models to Comply with Objectionable Requests
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The Science of Persuasion
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The Uses (and Abuses) of Influence
ReadBest & Brightest
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How to Get Someone to Like You Immediately
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Energy Use: Neighbor vs. Neighbor
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Peer Pressure Makes People More Likely to Pay Their Taxes
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The Powerful Persuasiveness of Introductions
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The Best Marketing Insight I’ve Received in the Past 5 Years
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1 on 1 with Dr. Robert Cialdini
ReadMore 1 on 1 with Dr. Robert Cialdini
ReadFrom watching influence to wielding it.
You have seen the research. Now apply it to the one case that matters most — yours. The 12-minute Influence Assessment gives a free preview of your strengths across all 7 Principles, and a clear path to the gaps costing you yeses.
His books: rated 4.6/5 across 24,000+ Amazon ratings
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