AI Bob — Influence AI Assistant
Instant influence feedback on copy, flows, and feature messaging. AI Bob reviews your work through the lens of the 7 Principles in real time.
Try AI BobFor Product Teams
Build products people love — and actually use.
People sign up, look around once, and never come back.
Signup was never the hard part; the second session is. Product teams need two yeses, from users to adopt and from stakeholders to approve, and the 7 Principles give you an ethical, evidence-based playbook for both.
Why Product Teams Choose Cialdini
After signup, before churn
Every screen is a request. The research explains which requests users say yes to, and why — from onboarding flows to roadmap reviews.
01
Users who come back on day two
Signup is not adoption, and most onboarding optimises the wrong one. Social Proof and Commitment shape whether a first session turns into a habit.
02
Prompts that persuade without dark patterns
There is a real line between a well-designed prompt and a trick, and it is not a matter of taste. Scarcity, Authority and Liking work only when the thing they point at is true.
03
Roadmaps that survive the review
A roadmap is rejected in the framing, not the content. Pre-Suasion is how the room is thinking about tradeoffs before your first slide.
04
Persuasion your users would forgive if they noticed
The test is simple: would this still work if the user could see exactly what you were doing? Everything here passes it, and dark patterns do not.
In the Room
Learned with peers, not from a lecture.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.
Recommended Programs
For teams that ship every week
Put a flow in front of AI Bob™ today; learn the principles in self-paced hours that fit around the sprint.
Certified Practitioner Program
Self-paced training for busy product teams. Learn the 7 Principles on your schedule and apply them directly to your current projects.
See the certificationYour Next Step
Design for the second session, not the signup.
The assessment will show which principles your product already uses, intentionally or not. That is usually a useful surprise.