Certified Practitioner Program (CCP)
Master all 7 Principles and learn to identify which ones apply in each negotiation context. The foundation for influence-based deal-making.
See the certificationFor Negotiators
The science of winning agreement before the table.
Both sides already know the numbers. What moves is everything around them.
Instinct is what negotiators fall back on when the stakes rise. The 7 Principles, and the pre-suasive moment before any offer is made, give you a repeatable framework for aligning stakeholders, creating value and closing complex agreements.
Your Negotiation Edge
Decided before the table
A repeatable framework for the conversations that decide deals.
01
Value created, not just claimed
A deal both sides want to honour outperforms one side winning. Reciprocity and Commitment are how concessions become structure rather than losses.
02
The agreement before the negotiation
Most negotiations are decided by people who were never at the table. Unity and Social Proof describe the groundwork you lay in the weeks before it, not the hour of it.
03
The moment before you make the offer
What the other side is attending to when your number lands changes how the number reads. Pre-Suasion is the discipline of choosing that moment deliberately.
In the Room
Learned with peers, not from a lecture.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.
Recommended Programs
The principles, then the moment before
Master the seven principles, then study the preparation that decides how your offer lands before you make it.
Pre-Suasion, the book
Dr. Cialdini’s account of strategic preparation: shaping what the other side is attending to before the conversation starts.
Explore BooksYour Next Step
Win the deal before you reach the table.
Take the assessment to see which principles you already use under pressure — and which one you drop when the stakes rise.