20% offWin the clients you’re losing.
For Sales Professionals

Close the deals that stall at “let me think about it.”

The prospect agrees with every word you said and still will not sign.

That gap is a decision problem, not an information problem. You will learn to spot what a stalled deal is missing and supply it honestly, using the principles Dr. Cialdini has spent 40+ years testing, without becoming someone your buyer distrusts.

Dr. Robert Cialdini, founder of the Cialdini Institute

Where Deals Stall

Where deals actually stall

Deals rarely die in the pitch. They stall at four predictable points, and each one calls for a different principle.

01

Credibility in the first five minutes

A buyer decides whether to take you seriously long before you reach the pitch. Authority and Liking describe what they are reading in those minutes, and what you can honestly put there.

02

Objections, before they harden

An objection raised late is a position someone has already defended out loud. Reciprocity and Commitment let you surface the concern while it is still a question, when it costs nothing to change.

03

Decisions that do not get deferred

Most lost deals are not lost to a competitor. They are lost to no decision. Scarcity and Social Proof give a buyer an honest reason to choose now rather than later.

04

The second sale, and the referral

Unity explains why some accounts renew without a conversation and others churn despite a good result. It is the difference between a vendor and someone they consider one of them.

In the Room

Learned with peers, not from a lecture.

The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practice it on situations from their own work.

A full room of participants at round tables during a Principles of Persuasion workshop
A Principles of Persuasion workshop, 2019
Two participants discussing a case at a POP workshop table
Participants working a case together
Dr. Robert Cialdini with a full workshop cohort holding signs about the principles
A POP cohort with Dr. Cialdini
Recommended for You

Where sales professionals start

Rehearse the hard call, measure where your influence is strongest, then earn the credential that proves it.

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AI Cialdini

Real-time, AI-powered coaching on your toughest sales scenarios. Simulate Dr. Cialdini’s expertise to prepare for calls, refine your pitch, and handle objections.

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Influence Assessment

Measure your influence capabilities across all 7 Principles. Identify blind spots in your sales approach and get a personalized development roadmap.

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Certification

The Cialdini Method

Win the clients you're losing: 21 self-paced hours with Dr. Cialdini, and the Cialdini Certified Practitioner credential he signs.

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“The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row.”
Greg Renker

Greg Renker

President, Guthy-Renker

Your Next Step

Find out why the deal is stalling.

About 7 minutes, and you will know which principle your stalled deals are missing. Then decide about certification.