Influence for salespeople
Win more deals with the science of influence.
What makes it different
Advice built on how you already sell.
No two salespeople win business the same way. One earns trust over months; another earns it in the first call. The assessment shows which principles you rely on when a buyer is deciding, so the advice fits how you actually sell.
Your strongest principle and your biggest gap.
See which principle carries your deals, and which one you leave out when a buyer hesitates.
A name for why your good calls go well.
Most sellers can't say why their good calls go well. Your result puts a name on it, so you can do it on purpose.
Plain, direct advice.
The full report tells you where your habits help you close and where they cost you.
Where your style works against you.
Lean on deadlines and buyers stop believing them. Lean only on rapport and you get friendly calls that never close. The report shows the risk in your pattern.
Things to try on your next call.
The full report gives you words to try and a 30-day plan, so you practice on live deals.
Free to start.
Your result is free and appears as soon as you finish. The full report is $49, and you decide after you see your result.
What's inside
Where each principle shows up in a sale.
Your result covers all seven principles of influence. Here's what you get.
Your strongest approach.
The principle you reach for first when you want a buyer to agree.
All seven principles, in plain words.
Reciprocity, liking, social proof, authority, scarcity, commitment and consistency, and unity, plus contrast, the amplifier that makes each one land harder.
Your biggest gap.
The principle you use least. Hold it up against your last stalled deal.
Principle by principle, in the full report.
Where each one helps you, where it hurts you, and words to try.
Your influence across the sale. Each principle has a moment where it matters most:
Prospecting
Reciprocity: give the buyer something useful before you ask for the meeting. Reciprocity in salesPositioning
Authority and social proof: show why you know this problem, and name clients like them who already chose you. Social proof in salesClosing
Scarcity and consistency: point to what is truly limited, and build on what the buyer already told you they want.Relationships
Liking and unity: be the person they think of as on their side when renewal and referrals come up.
Who it's for
For salespeople at every stage of a career.
Whether you've sold for twenty years or just took your first quota, the assessment starts with how you sell today.
Account executives and sales reps.
B2B or B2C, see how you influence buyers at every step, from the first call to the signature.
Sales managers.
Your team's numbers are your numbers. Knowing how you persuade makes you a better coach for the people you lead. Bring it to my team
People who've read Influence.
You know the principles. This shows which ones you actually use when a deal is on the line.
People new to influence.
Learn the seven principles and see where you stand on each, in one sitting.
What salespeople say
What salespeople say after learning influence.
Salespeople on what changed after they learned influence.
“I thought I was fairly good at influence…but what I gained was a systemic way to become the best persuader I can be. It showed me how to do this without changing me and remaining ethical at the same time. I found a unicorn.”
Craig SmithDirector of Sales, Taiho
“This is the first course I’ve taken where with each new lesson introduced; I could not help but think about how I would apply it to a current business problem I am encountering.”
Edwin ChanAccount Executive, FedEx
“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”
R. Craig WilsonSr. Vice President, Sales Manager, Northern Trust
Questions
Questions people ask.
A short assessment from the Cialdini Institute that shows how you use each of the seven principles of influence, plus contrast. For a salesperson, it shows which principles carry your deals and which one you leave out.
A sales methodology tells you which steps to follow. The assessment shows how you already persuade, so you keep what works and fix the gap. Use it alongside whatever process your team runs.
Getting better starts with knowing what you do now. Your free result shows your strongest principle and your biggest gap. The full report adds what to do about each pattern, words to try and a 30-day plan.
No. Each question is a real work situation with two good moves, and you pick the one you would actually make.
The book explains the principles. The assessment shows which ones you use and which you skip, so you know where to start.
Yes. It comes from your own answers and shows how often you use each principle.
If your work means persuading people to agree to something, it applies to you. Founders, consultants and account managers sell every day too.
Your result is free. The full report is $49, one time, with no subscription.
Yes. There are pages for negotiators, marketers, leaders and business owners, each with the moments that matter in that job.
Pricing
Start free. Go further when you're ready.
Influence Assessment
Free result · $49 full report
- Your strongest principle and your biggest gap
- How often you use each of the seven principles, plus contrast
- Full report: where each principle helps or hurts you
- Full report: words to try and a 30-day plan
The Cialdini Method
$1,497 online, at your own pace
- 21 hours of lessons with Dr. Cialdini, across 11 modules
- All seven principles, plus contrast, at your own pace
- Earn the Cialdini Certified Practitioner certificate
- 7-day full refund
Train your whole sales team.
Want influence training for the salespeople in your company? Fill in the form and the Institute will get back to you.