You can teach the Principles of Persuasion Workshop under the Cialdini name.
Only Cialdini Method Certified Trainers are authorized to deliver Dr. Cialdini’s POP® Workshop, and the few we select are trained to do it.
At a glance
- Prerequisite
- Cialdini Certified Influence Coach
- Admission
- By selection, after an interview and a knowledge test
- Training
- Four-day train-the-trainer class, six participants at most
- Led by
- Master trainer Dr. Gregory Neidert
- Final step
- A live POP Workshop, audited by the Institute
The only credential that lets you teach POP.
The workshop rests on more than 30 years of published research on the ethical use of influence.
- The right to deliver the POP® Workshop to your own clients
- A listing in the Institute's trainer directory
- A customized Principles of Persuasion e-brochure for your clients
- CMCT pricing on POP materials, tip cards and Dr. Cialdini's books
- Discounted licensing fees
- Updates on the newest research
- Referrals for additional business
Trainers who can fill a room and hold it for two days.
CMCT is the step after Influence Coach. You become a Cialdini Certified Influence Coach first, then apply for CMCT.
- 01A proven audienceYou have filled a room with paying attendees.
- 02Public presentingYou present to groups with confidence.
- 03StaminaYou can present for 16 hours across a two-day workshop.
- 04A dynamic speakerYou keep a room engaged and entertained.
- 05A good storytellerYou make the research land through stories.
- 01Apply and take the knowledge testOnce you are a Cialdini Certified Influence Coach: the application, plus a short online test.
- 02Informational interviewA conversation about your practice, your audience and the selection criteria.
- 03Confirm your placeA deposit within 15 days of acceptance; the balance is due 60 days before your class.
- 04Attend a public POP WorkshopYou experience the workshop as a participant first.
- 05Pass the four-day train-the-trainer classPractice teaching and a written test with master trainer Dr. Gregory Neidert.
- 06Deliver a live, audited POPValidated against the program requirements. Then you are a CMCT.
Four intensive days, six trainers at most.
Most of it is you teaching, with personal coaching from Dr. Neidert. Materials, the leader’s manual and Influence: Science and Practice are included.
- Day 1
- The principles of influence, two at a time, and the protocols for exercises and homework.
- Days 2 and 3
- Practice teaching and feedback, all day.
- Day 4
- The Principles of Persuasion system, CMCT rights, responsibilities and ethics, and the written test.
You deliver your first POP with the Institute beside you.
Twenty to thirty hours of one-on-one coaching before, during and after, for a workshop of 12 to 15 participants.
The Institute provides
- Agenda template and invitations
- Pre-event consulting, by call or in person
- A detailed analysis of each section, each day
- Master copies of the evaluation forms
- A consultation before and after each day
You provide
- The venue and equipment, from you or a sponsor
- Every participant: filling the seats is yours
- Materials and licenses, paid per participant by your sponsor
- The room, meals and refreshments
- The Director of Training's fee for two days, plus travel
- Every evaluation and testimonial, sent to the Institute
Apply for CMCT.
For Cialdini Certified Influence Coaches. Tell us about the rooms you fill today, and we will send the knowledge test and set up your interview. Not a coach yet? Start with Influence Coach.