Cialdini Institute Certified Influence Coach
Laurent Doucet
United Kingdom
Laurent Doucet’s career spans technology consulting, startup strategic marketing, and commercial leadership in the pharmaceutical industry.
- Expertise
- Leadership, Marketing, Sales
- Languages
- English, French
- Certified since
- November 2024
About Laurent Doucet
Laurent Doucet’s career spans technology consulting, startup strategic marketing, and commercial leadership in the pharmaceutical industry. Through these experiences, he observed that facts and logic alone are rarely enough to change minds. This realization led him to study the psychology of persuasion and explore how people make decisions
Reviews
What participants say about Laurent.
Reviews from people Laurent has worked with, in their own words.
“Knowledge and application of important principles of science of persuasion”
Rosanna · November 2025
“Good starting point to improve my communication skills.”
Susanna · November 2025
“Easy to put in practice, really actionable”
Filippo · November 2025
“The persuasion is not an attitute is a scuence”
Roberto Coppola · November 2025
“Handouts so that participants can use for future reference.”
Tom Hsu · November 2025
“Think more about how to achieve the desired outcomes with my HCPs”
Pierre-Luc · November 2025
“It was a refresh of content. Really good to revisit and to ensure we continue to implement these strategies. Trainer is engaging and made the learnings lots of fun.”
NG · November 2025
“The concepts will reframe how I propose asking for a commitment from a customer”
Sylvia Gietl · November 2025
The coach community
Want to teach influence like Laurent?
Laurent is a Cialdini Certified Influence Coach in the United Kingdom. Every Cialdini coach teaches from four decades of research on ethical influence.
You can join Laurent in the global coach community. Start with POP or The Cialdini Method, then train for 8 hours with a CMCT to earn your certificate and badge.
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