Dr. Robert Cialdini
Regents’ Professor Emeritus of Psychology and Marketing and the author of Influence and Pre-Suasion, whose research introduced the Principles of Persuasion.
Bestselling author of Influence and Pre-Suasion
Dr. Robert Cialdini is the Founder of the Cialdini Institute and one of the world’s leading authorities on the science of ethical influence. A Regents’ Professor Emeritus of Psychology and Marketing, he is best known for his groundbreaking books Influence: The Psychology of Persuasion and Pre-Suasion, which have shaped how leaders, organizations, and professionals understand persuasion.
His research introduced the globally recognized Principles of Persuasion and continues to guide people and organizations in applying influence with trust, clarity, and integrity. Through the Cialdini Institute, Dr. Cialdini’s work helps professionals use evidence-based persuasion to communicate better, build stronger relationships, and create meaningful results.
Also at the Institute.
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