Cialdini Institute FAQ: persuasion training, certification & workshops.
Direct answers to what people ask before committing budget to a program built on Dr. Cialdini's 7 Principles of Persuasion: who each one is for, what it costs, and what you leave with.
About 7 minutes · Personalized report
What people ask before they enroll
Short version: every Cialdini program rests on the same peer-reviewed research and a strict ethical standard. Influence educates toward outcomes that benefit all parties; it never manipulates. The questions below cover the differences between our certification and workshop programs, who they are for, and how to get started.
Still comparing paths? Explore the self-paced Cialdini Method, the two-day Principles of Persuasion (POP)® Workshop, the underlying 7 Principles of Persuasion, or read 1,028 named reviews.
See where your influence skills stand
The fastest way to know which program fits is to measure your current command of the 7 Principles. The Influence Assessment takes about 7 minutes, gives you a personalized score, and points you to the right path.
Public POP® Workshop dates are announced as they open. Tell us your city and we will let you know
Prefer to talk it through? Email team@cialdini.com and we'll reply within 1–2 business days.