Cialdini Institute programs
Every program comes from 40 years of research, and you practice it on your own pitches and hard conversations. Learn online at your own pace, or in person over two days.
Popular influence training
Certification
Become a Cialdini Certified Influence Coach through this hands-on program. Learn what you need to help your clients amplify their influence, at work and in life.
Leave with a ready-made 90-minute session to lead for your clients, a certificate and a badge, and a place in the global coach community.
Online, at your own pace
Learn the seven principles online, at your own pace, and use them on the clients you're trying to win: 21 hours of lessons with Dr. Cialdini across 11 modules.
$1,497, with a full refund if you ask within 7 days. Graduates earn the Cialdini Certified Practitioner certificate.
Workshop schedule
The two-day POP® workshop runs in person, and The Cialdini Method is online whenever you're ready.
Next up: Principles of Persuasion Workshop: Two Days in Atlanta, March 11 and March 12, 2027, in Buckhead, Atlanta. Seats are $2,997 at the early bird price until December 11.
Can't travel? Your team can book a private POP® workshop.
Influence training solutions
See your own pattern. Most people lean on a few habits without knowing it. When you can see which principles you use well and which you skip, you know exactly what to practice next.
The training
Take the Influence Assessment to see which of the seven principles you lead with and which you neglect. Your result is free, and the full report is $49.
Give them a shared language. When each person persuades by instinct, results depend on who is in the room. A team that names the same principles can plan a pitch, a negotiation or a change together.
The training
Book a private POP® workshop for your team, or an enterprise program that runs from the leadership team to whole departments.
Earn it before you ask. Clients decide whether to trust you long before you ask them for anything.
To earn trust that lasts, you need to:
The training
Take The Cialdini Method to learn all seven principles online, at your own pace, and practice them on your own conversations.
Learn the tactics. Once you can name a pressure tactic, it loses most of its pull.
Three habits protect you:
The training
Join the two-day POP® workshop or take The Cialdini Method to learn how these tactics work and how to answer them.
The research
Dr. Robert Cialdini has studied influence for more than 40 years. His books have sold more than 12 million copies in 52 languages, and the Institute has trained more than 500 organizations, including Fortune 500 companies.
Whatever your industry or role, the same seven principles shape how people decide. Read about the seven principles.
“Robert Cialdini has had a greater impact on my thinking than any other scientist.”
The personal value of influence training
“Wow, what a wonderful class. Two days of very useful information for both professional and personal growth. I can’t wait to share all the tools and POP steps with my entire team. So much of this can help immediately.”
John Ison
Owner, Ison Insurance Agency
“I have been in dentistry for over 20 years. I have learned more in this 2-day course than any other workshop training or continuing education. I am excited to put these principles to the test in our office.”
Leslie Doerman
RDH, OM, Flint River Dental
“Not only was POP one of the best workshops I have attended over my career, which is measured in decades, it is the only workshop that I have gone out of my way to promote to my associates and employees. I have purchased more than half a dozen copies of Yes as gifts (reciprocity) for staff and friends. I would recommend POP for any insurance professional, regardless of their job description.”
Brad Greer
Executive Vice President, Missouri General Insurance Agency
“This workshop provided very practical and structured way for one to start practicing persuasive habits. I would strongly recommend it to those who want to increase their circle of influence.”
Chong Yee Heng
Intel Software Engineer
Our training is flexible. Pick one way to learn, or combine them to fit your goals. You can start from almost anywhere.
Online and in-person programs
Learn online at your own pace with The Cialdini Method, or in the room at a two-day POP® workshop.
Events and webinars
Join a public workshop in person, or a live webinar online when one is scheduled.
Programs for your organization
Get a program built around your team's goals and the situations your people face.
Tell us who wants to get better at influence and where they get stuck. We'll tell you which program fits.
Prefer to start on your own? Take the Influence Assessment.
