How persuasive are you, really?Take the Influence Assessment
Cialdini Institute
Persuasion Training Programs

Learn to move people — ethically, and with proof.

Most people learn persuasion by trial and error, one stalled deal at a time. The Cialdini® Institute offers the only programs developed, endorsed by, and based on the research of Dr. Robert Cialdini. Whichever rung you start on, you leave with skills you can use the very next morning.

Not sure where to begin? The Influence Assessment finds your strengths in about 12 minutes.

Take the Influence Assessment→Compare Programs→

23+

Years Delivering

6

Program Formats

1,500+

Professionals Certified

48+

Countries Reached
Small changes, BIG impact
Ethical, science-based
Immediately actionable
Dr. Robert Cialdini, founder of the Cialdini Institute and author of Influence, presenting the science of persuasion
Dr. Robert Cialdini — author of Influence, cited 90,000+ times
Where to Begin

Find your influence strengths in about 12 minutes.

Before you invest in a program, take the Influence Assessment. You will get a personalized read on which of the seven principles you already use well — and where a single small change could move your numbers. It is the first step on the Cialdini ladder, and it points you to the right program.

  • Personalized results, tailored to you
  • Built on Dr. Cialdini's peer-reviewed research
  • A clear next step — no sales call required
Take the Influence Assessment→
Inside a Workshop

What two days in the room look like.

Round tables, worksheets and a facilitator who keeps every principle tied to real decisions. This is where the POP Workshop does its work.

Participants working through exercises around a table at a POP workshop
Round-table exercises at a POP workshop
A facilitator leading a Principles of Persuasion session in front of a large screen
A facilitated session at a POP workshop
Workshop participants writing on their worksheets at a shared table
Worksheet exercises at a POP workshop
The Program Ladder

Choose the rung that fits your goal.

Most professionals start with the self-paced CCP certification, then bring the two-day POP Workshop to their team. Pick where you are today.

Flagship2 Days · In-Person & Virtual

POP Workshop (POP)

Principles of Persuasion

Train your team to move people — ethically — in two days.

The gold-standard instructor-led workshop, delivered exclusively by Cialdini Method Certified Trainer®s (CMCTs) through hands-on exercises tailored to your industry's real scenarios.

  • Taught exclusively by CMCTs
  • Corporate or public cohorts
  • 23+ years of proven delivery
  • Customized to your industry

Taught only by invitation-only CMCT faculty

CustomBring POP to My Team→

Every program rests on the same evidence base Dr. Cialdini spent his career building. Pricing for the POP Workshop is tailored to cohort size and format. Read the full CCP certification details or start with the 7 Principles of Persuasion.

From Our Clients

A measurable difference, right away.

“This program will help executives make better decisions and use their influence wisely…”

Charlie MungerCharlie Munger · Berkshire Hathaway

  • “This Principles of Persuasion course was excellent for our Senior Managers, customer service directors, and salespeople. We saw a measurable difference right away.”

    Margaret McMahon

    CIGNA Healthcare

  • “Dr. Robert Cialdini's “principles of persuasion” program is a terrific foundation for any organization desiring to improve its sales, negotiation, and change management skills efforts.”

    Steve Rue

    Arrowhead Credit Union

  • “Our colleagues here at Schering Health Care became much more personally effective whether they are new to their role or very experienced.”

    Tracy Hunter

    Schering Health Care

  • “This is an excellent workshop and I recommend it to anyone looking to better influence others.”

    Noelle Hyra

    Shopify

  • “Wished I'd have learned about this material many years ago – it would have saved me a lot of headaches!”

    Mariel Pereyra

    American Express

  • “The information presented will have an exponential impact on the amount of deals accepted... and increase our ROI tenfold!”

    James Karban III

    Sell Land Fast

Scroll sideways for more
Find Your Program

Tell us your goal — we’ll point you to the right rung.

Share a few details and a Cialdini advisor will recommend the right path — the self-paced CCP certification, a two-day POP Workshop for your team, or a custom engagement. Typical reply within 1–2 business days.

Prefer to explore on your own first? Start with the Influence Assessment — no form required.

Take the Influence Assessment→

We use your details only to answer this inquiry. See our Privacy Policy.