The world’s most influential newsletter
This is your chance to learn straight from the source: Dr. Robert Cialdini. His newsletter will help you become a persuasion powerhouse.
- Ideas endorsed by (among others) Warren Buffett, Joe Polish, and Tim Ferris
- World-class tips and techniques to boost your influence
- Real-life business application examples
Brought to you by the ‘Godfather of Influence’
This is your opportunity to learn from Dr. Cialdini, the ‘Godfather of Influence.’ He’ll give you exclusive access to the latest research, strategies, and techniques in the field of persuasion. And wherever he can, he’ll translate them into Small Bigs: small changes that will bring you big results. This will help you to be happier as a person and more successful as a professional.
- Build better relationships
- Move people in your direction
- Achieve your goals
Warren Buffett
CEO Berkshire Hathaway
“‘Influence’ is one of the best business books of all time.”
Gwyneth Paltrow
Oscar-Winning Actress, CEO goop
“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”
Alex Hormozi
Entrepreneur, investor
“Influence’ is a must-read for entrepreneurship, sales, and marketing.”
Tobias Lutke
Founder Shopify
“‘Influence’ is a book that made me a billionaire.”
Tamsin Henderson
Owner Copy Kooks
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”
Guy Kawasaki
Silicon Valley Venture Capitalist
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”
Russel Brunson
Bestselling Author & Founder of ClickFunnels
"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!"
Richard Thaler
Professor of Behavioral Science & Economics Nobel Prize Winner
“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”
Rory Sutherland
Vice Chairman Ogilvy & Mather
“His work in codifying human behavior, has been priceless.”
The world’s most-cited social scientist in the area of social influence
Dr. Cialdini is known globally as the foundational expert in the science of influence and its ethical application.
His seven Principles of Persuasion have become a cornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of ‘Godfather of Influence.’
Discover what you’ve been missing
- Decades of research on influence
distilled into actionable insights - Highly practical tips
to immediately boost your conversions - Exclusive updates
on new research, upcoming events and much more
