The Newsletter
One principle a month.
One principle of influence a month: the study behind it, the mechanism that makes it work, and how to use it ethically. Straight from the Institute Dr. Robert Cialdini founded to share four decades of research on saying yes.
- Practical breakdowns : Short, practical breakdowns of the principles of influence in action.
- Mini case studies : Field-tested applications drawn from real organizations and real results.
- Scripts and examples : The exact wording that moves a conversation, and the reasoning behind it.
- Early access : First look at select tools, resources, and learning opportunities.
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Insights you’ll actually use.
One issue a month, because one principle applied beats seven skimmed. No noise. Unsubscribe whenever.
Past Issues
Read the archive.
6 issues · start anywhere
- AuthorityTrust by Association: The Ethical Power of Borrowed AuthorityNew businesses can build trust by ethically highlighting the credible relationships and support they have already earned.Read issue
- Commitment & ConsistencyThe One Question That Can Boost Your Interview OddsA simple question at the start of an interview can help decision-makers say out loud why they already see you as a strong fit.Read issue
- InfluenceOne Simple Strategy for Stronger Team PerformanceWhen leaders want to improve team performance, they often focus on sharpening skills, refining strategy, or increasing accountability. While each of those matters, there is anotherRead issue
- InfluenceHow to Attract Attention and Get More Emails OpenedThe email inbox is one of the most valuable places to influence people. But standing out in a crowded inbox has become more difficult than ever.Read issue
- InfluenceThe Smarter Way to Set GoalsUse a Range, Not a NumberRead issue
- AuthorityHow to Admit Mistakes and Increase Your InfluenceAdmitting controllable mistakes signals both honesty and competence, and credibility grows when both are present.Read issue
Reading is a start. Measuring is better.
Twelve minutes will tell you which principles you lean on and which one is costing you the most.