The Cialdini Institute newsletter
Get one practical influence insight every month.
Each newsletter looks at a real study, test or story about influence, and ends with one insight you can use at work and at home.
Subscribe
Get the newsletter.
Two weeks of short daily lessons, then one newsletter a month. Unsubscribe anytime.
What you get
What's in each newsletter.
Each newsletter gives you one insight to use at work and at home the same week. Subscribe to receive:
- A real study, test or story about influence, and why it worked.
- How to spot it when someone uses it on you, so you decide for yourself.
- What to do next, so you can use it the same week you read it.
You'll also hear first about new programs, events and free resources.
Past newsletters
Read recent newsletters.
11 newsletters so far. Start anywhere: each one stands on its own.
- · InfluenceShould You Use the Phrase “Click Here”?Modern digital writing guidelines often suggest avoiding it in favor of descriptive links that explain what readers will find after clicking.Read newsletter
- · InfluenceEasier Read Than AppliedWhen people first read about Dr. Robert Cialdini’s principles of persuasion, a common thought is, “I already knew that.” We know people tend to return favors and trust experts. ButRead newsletter
- · Influence43% More Checkouts with a Surprising StrategyThere's a saying in art that applies just as well to digital design: less is more. A test from the city building game SimCity shows exactly how far that idea can go in online markeRead newsletter
- · InfluenceA Smile, a Sale, and the Science of InfluenceWe have something special for this edition of our newsletter!Read newsletter
- · InfluenceTrust by Association: The Ethical Power of Borrowed AuthorityBuilding trust is one of the biggest challenges for new businesses, especially online.Read newsletter
- · AuthorityTrust by Association: The Ethical Power of Borrowed AuthorityNew businesses can build trust by ethically highlighting the credible relationships and support they have already earned.Read newsletter
- · Commitment & ConsistencyThe One Question That Can Boost Your Interview OddsA simple question at the start of an interview can help decision-makers say out loud why they already see you as a strong fit.Read newsletter
- · InfluenceOne Simple Strategy for Stronger Team PerformanceWhen leaders want to improve team performance, they often focus on sharpening skills, refining strategy, or increasing accountability. While each of those matters, there is anotherRead newsletter
- · InfluenceHow to Attract Attention and Get More Emails OpenedThe email inbox is one of the most valuable places to influence people. But standing out in a crowded inbox has become more difficult than ever.Read newsletter
- · InfluenceThe Smarter Way to Set GoalsResearch shows that turning a single target into a range makes you significantly more likely to follow through.Read newsletter
- · AuthorityHow to Admit Mistakes and Increase Your InfluenceAdmitting controllable mistakes signals both honesty and competence, and credibility grows when both are present.Read newsletter
Get one influence insight every month.
Each newsletter looks at a real study, test or story, and ends with one insight you can use.
Subscribers also hear first about new programs, events and free resources.