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Warren Buffett
CEO Berkshire Hathaway
“‘Influence’ is one of the best business books of all time.”
Tim Ferriss
Lifestyle Expert and Bestselling Author
“I would really encourage people to study books like ‘Influence,’ so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations…”
Tobias Lütke
Founder Shopify
“‘Influence’ is one of the two books that made me a billionaire.”
Gwyneth Paltrow
Oscar-Winning Actress, CEO goop
“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”
Gerry Allen
Former Vice President IBM
“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”
Guy Kawasaki
Silicon Valley Venture Capitalist
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”
Joe Polish
Founder Genius Network
The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.
Tamsin Henderson
Owner Copy Kooks
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”
Charlie Munger
Vice Chairman Berkshire Hathaway
“Robert Cialdini has had a greater impact on my thinking than any other scientist.”
Chris Voss
Wall Street Journal Best-Selling Author
“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”
Constance Dierickx
The Decision Doctor
“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”
Rory Sutherland
Vice Chairman Ogilvy & Mather
“His work, in codifying human behavior, has been priceless.”
Naval Ravikant
Entrepreneur and Angel Investor
“‘Influence’: classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.”
Annie Duke
Professional Poker Champion
“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from.”
Barry Ritholtz
Chairman and CIO Ritholtz Wealth Management
“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”
The world’s most-cited social scientist in the area of social influence
Dr. Cialdini is known globally as the foundational expert in the science of influence and its ethical application.
His seven Principles of Persuasion have become a cornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of ‘Godfather of Influence.’
