An attendee asking a question into a microphone from his seat at the Influence Amplified Conference

Free webinars

Attend a free webinar on influence.

Our online sessions help you discover how you naturally influence others, where you struggle, and how to improve, from wherever you are.

Sessions cover topics including:

Recognizing manipulation
The seven principles in practice
Reading your Influence Assessment

Find a webinar

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Every session draws on four decades of research on ethical influence. Dr. Cialdini's books have sold more than 12 million copies in 52 languages.

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Don't want to wait? Take the Influence Assessment. Your result is free, and it shows how you naturally influence people and where you struggle. Bring that to the next session.

In Their Words

What people say after learning influence.

Salespeople, managers, consultants and founders who have trained with the Institute, in their own words.

Read 1,028 reviews from participants, readers, scientists and business leaders.

“This program has equipped me with practical, research-backed strategies to ethically influence others, enhance communication, and build trust-based relationships in both personal and professional settings.”
Portia Anim-Nketia
Workshop participant · Ghana
“This program has taught me ethical negotiation tools but also brought awareness to small adjustments that will have major impact to my overall communication.”
Silvia Pérez González
Workshop participant · Switzerland
“This was a wonderful, science based approach to how I can get my products into more hands - whether that is B2B or straight to my customers. Very informative, thank you!”
Jor-Dawn Spence
Workshop participant · Canada
“Through this program, I gained practical tools that will directly impact my professional development.”
Malak. Alkheiri
Workshop participant · Lebanon
“This program showed me how much we try hard to persuade others when even tiny amendments can help us persuade others”
Mshari Alrajeh
Workshop participant · United Arab Emirates

Want a session for your team?

Reach out. We'll help you find the session or workshop that fits your team.