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Bring a real situation.

Reading about influence and knowing what to say on Monday morning are different problems. These sessions work the second one: live, with Institute faculty, on situations that attendees bring.

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Dr. Robert Cialdini, founder of the Cialdini Institute — Sessions are led by Institute faculty

Tuesday, November 3 at 12:30 PM ESTHow to Recognize Manipulation and Protect Yourself Through Ethical InfluenceLearn how to spot manipulative sales tactics, avoid being pressured into bad decisions, and build the trust that turns hesitant prospects into confident buyers.Ethical influence

In Their Words

People like you, putting it to work.

Salespeople, managers, consultants and founders who have trained in the Cialdini method, in 17 countries. Ordinary professionals, applying it on Monday morning.

Read 1,028 reviews from participants, readers, scientists and business leaders.

“This program has equipped me with practical, research-backed strategies to ethically influence others, enhance communication, and build trust-based relationships in both personal and professional settings.”
Portia Anim-Nketia
Workshop participant · Ghana
“This program has taught me ethical negotiation tools but also brought awareness to small adjustments that will have major impact to my overall communication.”
Silvia Pérez González
Workshop participant · Switzerland
“This was a wonderful, science based approach to how I can get my products into more hands - whether that is B2B or straight to my customers. Very informative, thank you!”
Jor-Dawn Spence
Workshop participant · Canada
“"Through this program, I gained practical tools that will directly impact my professional development."”
Malak. Alkheiri
Workshop participant · Lebanon
“This program showed me how much we try hard to persuade others when even tiny amendments can help us persuade others”
Mshari Alrajeh
Workshop participant · United Arab Emirates

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