Dr. Robert Cialdini
Founder, Cialdini Institute
Regents’ Professor Emeritus of Psychology and Marketing and the author of Influence and Pre-Suasion, whose research introduced the Principles of Persuasion.
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The people who turn the research into practice.
Most influence training is written by someone who read the research. Ours is run by the people who conducted it, and the operators who have spent two decades putting it to work.
Samir Patel
Chairman
Founder of Trophy Point Investment Group, and a West Point graduate and U.S. Army Reserve officer who teaches real estate entrepreneurship at Georgia State University.
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Eily-Jane (EJ) Cartwright
Operations Manager
Has worked with Dr. Cialdini for more than 20 years, and leads customer relations at the Cialdini Institute.
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Vasu Singh
Business Manager
Supports operations, strategy and business development: organizing projects, building internal systems and streamlining processes across the team.
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The faculty carrying the work worldwide.
The same standard, closer to you. A global faculty of Cialdini Method Certified Trainers, each certified through the Institute, delivers our programs in their own markets and languages.
Put the research to work for you
Start where every client starts: find out which principles you already use well, so your next step builds on real strengths.