Our coaches
You want people to listen when you speak, and to act on what you say. You also want to help the people you serve do the same. Meet the coaches who do that, and find out how to join them.
Certified Influence Coach
Certified Influence Coaches lead the Institute's ready-made 90-minute influence session for their own clients. Start with the POP® workshop or The Cialdini Method, then train for 8 hours with a CMCT.
CMCT®
CMCTs lead the two-day Principles of Persuasion workshop (POP®). The track is by invitation, for coaches the Institute selects.
Why coaches join
Most of the people you serve want to be more influential. As a coach, you give them a ready-made 90-minute session, their own assessment and a certificate presented by you.
Charlie Munger said, “Robert Cialdini has had a greater impact on my thinking than any other scientist.” Our coaches help people put that research to work.
Our coaches are trained to help people see how they naturally influence others, and where they struggle. They help each person build on the approaches they already use well and add the ones they leave out. They help teams see how each person wins people over, so the team does it together.
If you coach, advise or lead people, you can be certified in as little as three days.
As a Certified Influence Coach, you get:
You teach your clients the seven principles of influence:
The directory
Every coach here is certified by the Cialdini Institute to teach influence. See where they work, the languages they teach in and what they know best.
CMCTs lead the two-day POP workshop. The group is small, because the track is by invitation. Open a profile to see each one's background.
Co-Founder & Director of Training
Organizational consultant specializing in shaping working culture through principles of influence. Over 35 years of teaching and researching the science of social influence. Developer of the Core Motives Model of Social Influence. Has helped hundreds of client organizations including Fortune 50 companies.
Chief Influence Officer, Influence PEOPLE
Dynamic international keynote speaker, coach, and consultant with 30+ years in the insurance industry. Specializes in applying the science of influence and persuasion in sales, leadership, and coaching.
Founder & CEO, Leaderamp
The only Ph.D.-level I/O Psychologist in the world to attain Cialdini's CMCT® certification. Combines academic rigor with practical business application.
CEO, Cialdini Institute (UK)
Royal Society nominated author and Visiting Professor of Behavioral Science at Columbia University's Graduate School of Business. Has worked with Dr. Cialdini for twenty years. Co-author of NYT and WSJ bestseller "Yes! 50 Secrets from the Science of Persuasion." Guest lecturer at London School of Economics and Harvard.
Brand Strategy Expert & Certified Coach
Expert in Brand Strategy and Management from The Norwegian School of Economics in Bergen. Combines brand expertise with CMCT certification to deliver powerful workshops on influence in branding and marketing.
Certified Coach
Graduated cum laude with a bachelor's degree in psychology from Pepperdine University in Malibu. Brings a strong foundation in behavioral psychology to his practice as a certified coach.
Founder, THE LAB h
Advises business executives to positively influence their stakeholders. CMCT since 2008. One of the most sought-after coaches, consultants, writers, and speakers in the area of crisis communication management in Korea.
Certified Coach, Asia & Middle East
Experienced facilitator and human resource practitioner for several multi-national companies in Malaysia. Regularly facilitates training in Malaysia, Asia Pacific countries, and the Middle East.
Certified Coach
Helps organizations take the latest scientific research out of the laboratory and apply it in their own day-to-day sales, leadership, and customer service applications.
Entrepreneur & Dental Practice Owner
Entrepreneur and general dentist who owns multiple practices in the Charlotte, NC region. His passion for business and marketing helped him increase practice revenue ten times using influence principles.
Certified Coach & Fundraising Expert
Uses qualitative and quantitative research to ensure success. Assesses team dynamics, zeros in on individual needs, and collaboratively formulates proven plans that create high-producing teams and organizations across the globe.
Founder, Major League Influence
Blends humor, behavioral science, and practical tools to solve the biggest communication problem in business: people trying so hard to sound impressive that they forget to sound human.
Global Executive Educator
A global executive educator and behavioral science specialist who helps leaders use ethical influence to earn trust, gain decisions, and move complex work forward.
They learned influence at POP or in The Cialdini Method, then trained with a CMCT. Filter by country, language or expertise, then open a profile.
Showing 9 of 53 Certified Influence Coaches
Brazil
I solve your stubborn persuasion challenges by helping you make those small, strategic changes to your communication which may seem counterintuitive but which will bring the biggest bang for the buck.
Languages: English, German, Hungarian, Portuguese, Serbian
Netherlands
Meet Albert Makhanlal, a seasoned consultant with more than 20 years of experience in improving organizational performance through behavioral science.
Languages: Dutch, English
Spain
I am the CEO of PetroShore Compliance, a consultancy and training company committed to promoting integrity and regulatory excellence within the energy sector.
Languages: English, Portuguese
Romania
As the first Licensed Trainer of the Cialdini® Institute in Romania, I have a mission to help professionals influence ethically and perform strategically in complex commercial environments.
Languages: English, Romanian
Poland
Business trainer and consultant, as well as President of the Management Board of Enterprise Advisors Polska, partner of Gut & Wspólnicy Law Firm, real estate investor. He hosts the Business Zero.
Languages: English, Polish
United States
I broaden people’s knowledge in leadership, teamwork, and influence to accelerate their leadership journey.
Languages: English, Spanish
United Kingdom
• Tired of that sinking feeling when another potential customer slips away
Languages: English
United States
Blake Holman is a seasoned executive leader, trainer, and certified practitioner of Dr. Robert Cialdini's Principles of Ethical Influence.
Languages: English
United States
CMCT
Brian Ahearn is the Chief Influence Officer at Influence PEOPLE and a faculty member at the Cialdini Institute.
Languages: English
Switzerland
Cédric is an experienced entrepreneur in the following 3 areas: 1️⃣ a wide range of real estate advice since 2005 to institutional and private clients (Who's who Immobilien Business 2023&2024).
Languages: English, French, Portuguese, Spanish
United States
Dana Klein brings over 30 years of experience as a trusted advisor to professionals. Dana designed and delivered keynotes and workshops, sales training, and strategic plan improving client.
Languages: English
Switzerland
Every person deserves to shine and feel proud of who they are.
Languages: English, French, German
United States
Dr. David Scharf is a board-certified dentist and internationally acclaimed lecturer with over 30 years of experience empowering healthcare professionals to elevate their practices.
Languages: English
United Kingdom
CMCT
If Influence & Persuasion were an Olympic Sport, Dil Sidhu would be coaching the Judges.
Languages: English
Lebanon
Dr. Ahmad Misto is the 1st Arab certified in ethical influence, Cialdini Institute MENA Manager, and Creator of MentorTrail, with 30+ years' experience driving multimillion-dollar business growth.
Languages: Arabic, English, French
Italy
I help businesses and professionals enhance user experience, increase conversions, and integrate AI-driven solutions by combining strategy with execution.
Languages: English, Italian
United States
Cialdini Institute Official Partner and Certified Licensed Trainer helping business leaders improve decision making across marketing, sales, leadership, HR, and digital environments.
Languages: English
Jordan
In my second decade, and currently as an Official Partner at Cialdini® Institute, I am helping corporations in the EMEA, such as Coca-Cola, Arab Bank, Hilton, and Ooredoo, maximize revenue 💰 by applying my…
Languages: Arabic, English
United States
I help my clients accelerate their personal, professional, and financial growth through individual and group coaching, training, workshops, and flagship keynotes.
Languages: English, French
Netherlands
👉 You've got a great idea. 👉 A brilliant product or service. 👉 An offer no one should pass up. But somehow, you're not getting through. People don’t make time. They don’t take you seriously.
Languages: Dutch, English
United Kingdom
Hi. Welcome to my introduction. I am one of the UK's most accomplished and experienced communication skills experts.
Languages: English
France
Bonjour, bienvenue sur ma page. Je suis ravi que vous ayez décidé de la parcourir et je me réjouis de pouvoir vous aider.
Languages: English, French
United States
Hi! My name is Jeff Joutras. I’m a business coach, consultant, and speaker passionate about helping individuals and organizations grow to achieve better results.
Languages: English
United States
As an influence and persuasion coach, I can help you Master the Science of "Yes" and move people in your direction using a systematic process and new mindset.
Languages: English
Germany
My brief introduction: My clients are professional speakers who want to access and develop skills they need to deliver powerful \"never-to-be- forgotten\" presentations.
Languages: English, German
United States
Keitha Maciel is the founder of the Marketing Edge Academy. She leverages her unique expertise in buyer psychology and behavior design to help entrepreneurs and marketers attract customers, convert more prospects to…
Languages: English
Netherlands
As Commercial Director at Oxycom, a Dutch company specializing in sustainable climate solutions, I lead the sales & marketing team and responsible for developing and implementing sales strategies. With a background in…
Languages: Dutch, English, German
India
I Krishna.G I am a Cialdini Certified Coach and Co-Founder of GrowthAspire. I have 2 high-impact programs, Persuasion Pro Certification & Elite Persuasion Coaching programs, rooted in Dr.
Languages: English, Hindi, Tamil, Telugu
United States
As Vulcan's Principal Consultant, Lara combines 20 years of organizational leadership experience with national award-winning teaching skill to deliver impactful training and influence audits.
Languages: English
United Kingdom
Laurent Doucet’s career spans technology consulting, startup strategic marketing, and commercial leadership in the pharmaceutical industry.
Languages: English, French
Slovakia
With over 18 years of experience as a psychologist and trainer, I specialize in translating the science of influence into practical strategies for professional and personal success.
Languages: English, Slovak
United Arab Emirates
You’re here because influence matters to you. You’ve got ideas that can change minds, move hearts, and lead people forward. But are they landing the way they should? Do people say “yes” when it.
Languages: English, French
Netherlands
As an HR and recruitment specialist, my mission is to empower professionals to secure a strategic foothold within their organizations.
Languages: Dutch, English
United Kingdom
Hello, thank you for you visiting me! About me: I’ve spent 25 years working for multinational organisations across the globe, and 10 years with start-ups, leading, coaching and training people. In.
Languages: Dutch, English
United States
Mark Isabella is owner of Isabella & Associates, a private company that offers training, coaching, consulting, and facilitation services to individuals, teams, and organizations.
Languages: English
United Kingdom
“This will change the way you think and talk!” \"It will positively change how you interact with clients and colleagues\" Delegate quotes from Martin's Ethical Influencing and Persuasion workshops.
Languages: English
Ghana
Claim your dream, Leave comparison behind!!! Dr. Mercy Gardiner Tenkorang is a seasoned Information Technology Professional with over 30 years’ experience in developing, deploying, consulting and supporting business…
Languages: English
Colombia
I’m a strategic comms consultant based in Bogotá, Colombia, with a background in public policy and peacebuilding—now bringing the power of behavioral science into the mix. After nearly 15 years.
Languages: English, Spanish
Australia
Patrick van der Burght is not Dr Cialdini himself but has been teaching Dr Cialdini’s Principles of Persuasion to individuals and teams for over 20 years. He is an active, capable and licensed.
Languages: Dutch, English
United Kingdom
Paul Craven is an expert in behavioural science, decision making, and sales psychology.
Languages: English
Australia
Hi, I’m Peter Samios. I am an investor, entrepreneur & multi-award winning media strategist. I am shaping market leaders.
Languages: English
Spain
Passionate about people and communications, curious from the craddle, endless learner and human optimist.
Languages: English, Spanish
Australia
I believe influence is the most potent asset any leader can wield—it ignites action, sparks lasting change, and builds authentic connections.
Languages: English
India
I am Prashanth G, I am a Cialdini Certified Coach and Co-Founder of GrowthAspire. I have got 2 high-impact programs, Authentic Authority System & Unstoppable Sales Success Program , rooted in Dr.
Languages: English, Hindi
Brazil
Raul J. Wollmann é especialista em influência ética e instrutor certificado pelo Instituto Cialdini®, dedicado a explorar e aplicar os princípios científicos da persuasão para gerar impacto positivo e significativo.…
Languages: Portuguese
United States
Ron Smith is a dynamic and charismatic professional speaker, with over 25 years of community service experience.
Languages: English
Mauritius
Swadeck Taher is a seasoned business executive, financial strategist, and turnaround practitioner with over 30 years of leadership experience across diverse sectors including finance, insurance, healthcare,…
Languages: English, French
Canada
For 25 years, Tara Landes has been the secret weapon 300+ small businesses leaders have used as they solve operational challenges.
Languages: English
Russia
Tatiana is a founding member of the Cialdini Institute, personally trained by Dr. Robert Cialdini and Dr. Greg Neidert in 2019.
Languages: English, Russian
India
I am a professional with a distinguished career spanning 48 years. A graduate of IIT Delhi, and an alumnus of IMD Lausane, I began my career in the construction of oil, gas and chemical plants. I.
Languages: English
United States
Vered Kogan is the Founder and CEO of the Momentum Institute, with over 20 years of experience helping senior executives and teams navigate personal and organizational change.
Languages: Hebrew
Australia
Leadership Wellness Coach | Cialdini Licensed Trainer True influence begins within. Vicky Samios is an award-winning dentist, entrepreneur, and self-leadership wellness coach.
Languages: English, Greek
United States
I believe sales is a service. I teach coaches a 5 Step Sales Process in order to hear \"Yes!\" from more clients and build a prosperous coaching business.
Languages: English
44 more in this list
Participants of workshops led by Institute coaches, in their own words.
Read 1,028 reviews from participants, readers, scientists and business leaders.
Start with POP or The Cialdini Method, then train with a CMCT to earn your certificate and badge.
