Cialdini Method Certified Trainer (CMCT)

Steve Martin

CEO, Cialdini Institute (UK)

Royal Society nominated author and Visiting Professor of Behavioral Science at Columbia University's Graduate School of Business. Has worked with Dr. Cialdini for twenty years. Co-author of NYT and WSJ bestseller "Yes! 50 Secrets from the Science of Persuasion." Guest lecturer at London School of Economics and Harvard.

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The credential

Steve holds the Cialdini Method Certified Trainer® credential, the Institute's invitation-only faculty track. CMCTs are trained by Dr. Cialdini and Dr. Gregory Neidert and are certified to deliver the Principles of Persuasion (POP) Workshop and the Institute's programs to organizations in their own markets.

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