B2B Enterprise Program
Custom-designed training programs that bring the science of influence directly to your organization, tailored to your industry and objectives.
Request a ProposalFor Enterprise
Enterprise influence training that outlasts the pilot.
Training lands in one department and evaporates before it reaches the next.
Scaling influence training across a large organization is complex. Measuring ROI on soft-skills programs is harder still. We’ve spent 23+ years solving both problems for the world’s largest enterprises.
1,500+
Professionals Certified
23+
Years of Proven Delivery
44
Languages Worldwide
7
Principles of Persuasion
Built for Scale
Rolled out, not just delivered
From boardroom to frontline, the 7 Principles create a shared language for ethical influence across your entire organization.
01
Training that survives the second department
Most programmes work where they are piloted and dissolve on the way to everywhere else. These are built to be delivered by many trainers without drifting.
02
Numbers your CFO will accept
Assessment before and after, scored against the same eight dimensions, so the effect of the training is a measurement rather than a testimonial.
03
One vocabulary across functions
When sales, HR and leadership each describe persuasion differently, none of those conversations compound. A shared language is what makes them add up.
04
Built around your situation
Scoped to the industry, the goals and the specific decisions your people are trying to move — not a standard deck with your logo on it.
In the Room
Learned with peers, not from a lecture.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.
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Enterprise Programs
Every engagement is tailored to your organization. These are the three building blocks it is scoped from.
Influence Assessment
A psychometric tool measuring influence capabilities across all 7 Principles. Powerful as an individual development tool and enterprise B2B sales instrument.
Discuss a team rolloutPOP® Workshops
Instructor-led, two-day intensives delivered on-site by Cialdini Method Certified Trainer®s. Customized for your organization’s goals.
See the workshop§
“Dr. Cialdini was the top speaker we’ve ever had… in or out of the organization. They loved him.”
Jennifer L. Botelho
KPMG
Your Next Step
Roll it out so it survives the second department.
Most rollouts start with a single cohort and a measurement baseline, because a result you can measure is a result you can scale. Tell us the team and the outcome you are after.