CMCT Certification
Become a Cialdini Method Certified Trainer®: invitation-only, reviewed personally by Dr. Cialdini, and authorized to deliver the Principles of Persuasion Workshop under the Cialdini name.
Explore CMCTFor Training Professionals
Deliver influence training you can trace to the research.
Anyone can teach the seven principles. Almost nobody can prove where they came from.
Corporate buyers now check. They want evidence-based programs and a credential they can verify. The Cialdini® Institute offers both, and for trainers admitted to its invitation-only faculty track, the right to deliver the POP Workshop under the Cialdini name.
Why Trainers Choose Cialdini
What you get that others cannot
Join the trainers who teach from the source: everything a serious influence-training practice needs.
01
Research, not anecdote
Every workshop rests on peer-reviewed studies you can cite by name. In a field crowded with opinion, that is the thing a serious buyer checks.
02
A credential Dr. Cialdini endorses personally
Each CMCT is reviewed by Dr. Cialdini and the Institute's core faculty, and the list of people holding it is short by design.
03
You are not building the deck
Workshop structures, facilitation guides and participant materials, developed by the Institute's faculty and refined in delivery.
In the Room
Learned with peers, not from a lecture.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.
Recommended Programs
Your Pathway to CMCT
The route runs through practice: master the fundamentals with CCP, then pursue the invitation-only faculty track.
POP® Workshops
Deliver the flagship Principles of Persuasion Workshop to corporate clients using the curriculum developed by Dr. Cialdini’s team.
See the workshopCertified Practitioner Program (CCP)
Start with the CCP to master the 7 Principles yourself before pursuing the advanced CMCT trainer pathway.
Start with CCPYour Next Step
Teach influence with the credential to back it.
Certification starts with CCP; CMCT is by invitation after that. Tell us what you deliver today and we will map the route.