The Cialdini Method
21 hours, self-paced. Its credential is the requirement for coaching.
See The Cialdini MethodFor Training Professionals
Win training work with a credential buyers can check.
Anyone can teach the seven principles. Buyers want to know where yours came from.
The Cialdini Method gives you Dr. Cialdini's research and a credential. The Certified Coach path lets you teach it under the Institute's name.
Why trainers choose Cialdini
What buyers check before they hire you.
01
Research you can cite
Every session rests on studies you can name. Influence has sold 7 million copies in 44 languages; buyers know where it comes from.
02
A credential they can verify
Cialdini Certified Coaches are listed in the Institute's public coach directory.
03
Materials you don't have to build
Client materials and the assessment debrief framework come with the coach credential.
In the Room
Learned with peers, not from a lecture.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practice it on situations from their own work.
Your path
Learn it, then teach it.
Cialdini Certified Coach
Teach the principles under the Institute's credential, with a directory listing.
See the coach pathCMCT faculty
For coaches with a track record. CMCTs deliver the POP Workshop.
Meet the facultyYour Next Step
Teach influence with the Cialdini name behind you.
Start with The Cialdini Method, then apply to coach. The application takes about five minutes.