Certified Practitioner Program (CCP)
The 21-hour flagship certification, self-paced, with coaching available. Master the 7 Principles and earn the official Cialdini Certified Practitioner credential.
See the certificationFor Coaches & Consultants
Add science-backed influence to your practice.
Clients hire you for the change, then resist the very change they asked for.
That resistance is rarely a lack of motivation. It is the distance between what a client intends and what they have committed to, and the seven principles explain, with evidence, how people close it. For coaches like you, CCP is the only certification Dr. Cialdini signs.
What Changes in Your Practice
Where coaching stalls, and what helps
You are paid for change you cannot make on a client’s behalf. The research helps with that, and with being believed while you do it.
01
A credential nobody else can claim
Coaching is a crowded field where most differentiation is a matter of wording. CCP is the only certification Dr. Cialdini signs, which is a fact rather than a positioning statement.
02
Something to point at when a client pushes back
Clients test advice. The seven principles come with the studies behind them, so your method survives the question of where it came from — and Commitment & Consistency explains why a client who chose the next step keeps it.
03
CCP, and the path to CMCT
Two credentials with a defined route between them. CCP certifies your own practice; CMCT, by invitation, is the faculty track, and its holders appear in the Institute's trainer directory.
In the Room
Learned with peers, not from a lecture.
The POP Workshop is two days of hands-on work at round tables. Participants work through each principle together and practise it on situations from their own work.
Your Certification Pathway
Start where your practice is
Each step adds a credential your clients can check, so the route from practitioner to trainer is also a route to being trusted sooner.
A Cialdini Trainer in Your Region
Want to go further with your own practice? Tell us where you work and the Institute will connect you with a Cialdini-certified trainer in your region.
Find my regional trainerCMCT Trainer Pathway
Become a Cialdini Method Certified Trainer®. Admission is by invitation, every CMCT is trained by Dr. Cialdini and Dr. Gregory Neidert, and CMCTs deliver the POP® Workshop under the Cialdini name.
Explore CMCT§
“I was skeptical at first, but after the session using the principles on our own influence situation, I was a believer and an influencer.”
Greg Eichhorn
Associate Vice President, Quinnipiac University
Your Next Step
Give your clients something you can prove.
Take the assessment first, because you should know where your own influence leaks before you coach anyone else on theirs. Twelve minutes, no call required.