For coaches and consultants
Your path to influence coach certification.
People everywhere want to be listened to, trusted and followed. As a Cialdini Certified Influence Coach, you gain the skills, confidence and credibility to help individuals and teams amplify their influence.
Why become a coach
Why become a Cialdini Certified Influence Coach?
Learning how influence works is only the beginning. Real progress happens when people use it: in the meeting, the pitch, the hire and the hard conversation.
You're the key to making that happen.
Influence coaches help their clients win more of the deals and decisions they go after. As a certified coach, you lead a ready-made 90-minute session that shows your clients how they influence today, where they lose people and how to improve.
If that's the work you want to do, it's time to become a Cialdini Certified Influence Coach.
“I was skeptical at first, but after the session using the principles on our own influence situation, I was a believer and an influencer.”
The impact
What influence coaching does for people and organizations.
Influence coaching gives people a clear picture of how they persuade, why some people follow them and others don't, and what to do differently.
That clarity shows up in the deals they close, the partners who back them and the teams that act on their ideas.
It also protects them: people who know how influence works learn to recognize manipulation before it shapes their decisions.
The research behind every session
- 40+
- years of research on ethical influence
- 12M+
- copies of his books sold
- 52
- languages his books are published in
- 500+
- organizations trained, including Fortune 500 companies
How the certification works.
Start by learning influence yourself, then learn to lead the session for your clients.
Learn it yourself
Take the two-day POP® workshop or The Cialdini Method online.
Train with a CMCT
Eight hours of delivery training to lead the 90-minute session.
Help people amplify their influence
Lead sessions for your clients and certify them the same day.
What you'll learn
What you'll learn on the way to certification.
Help people become someone others follow.
Coach clients to earn the trust and attention of the people they need: clients, partners and teams.
Help people know how they influence.
Walk clients through their own assessment results: the moves they rely on, where they lose people and how to improve.
Help people spot manipulation.
Show clients how to recognize pressure tactics before they influence a decision, and how to defeat them.
Help leaders get follow-through.
Show managers what turns a request into commitment, compliance or resistance, and how to get commitment.
Lead sessions for groups.
Run the 90-minute session for one client or a whole team, online or in person.
Elevate your own influence.
You learn the principles yourself first, so your own practice, pitches and partnerships improve too.
Certification
Four steps to becoming a Cialdini Certified Influence Coach.
Apply
About five minutes. Tell us about your practice and the clients you serve. The faculty team replies within two business days.
Learn it yourself
Attend the two-day POP® workshop in person, or finish The Cialdini Method online within one month.
Train with a CMCT
Eight hours of delivery training, learning to lead the 90-minute session for your clients.
Get certified
You receive your coach certificate and badge, and you're listed in the Institute's directory, where clients find coaches in their market.
Take your first step to becoming an influence coach.
About five minutes. The faculty team reads every application and replies within two business days.