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Cialdini Institute
Matt Barney, Cialdini Method Certified Trainer (CMCT)
Cialdini Method Certified Trainer (CMCT)

Matt Barney

Founder & CEO, Leaderamp

The only Ph.D.-level I/O Psychologist in the world to attain Cialdini's certification as a Cialdini Method Certified Trainer. Combines academic rigor with practical business application.

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I/O PsychologyLeadership DevelopmentResearch-Based Training
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The credential

Matt holds the Cialdini Method Certified Trainer® credential, the Institute's invitation-only faculty track. CMCTs are trained by Dr. Cialdini and Dr. Gregory Neidert and are certified to deliver the Principles of Persuasion (POP) Workshop and the Institute's programs to organizations in their own markets.

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