Patrick Van der Burght
Patrick van der Burght is not Dr Cialdini himself but has been teaching Dr Cialdini’s Principles of Persuasion to individuals and teams for over 20 years. He is an active, capable and licensed.
- Based in
- Australia
- Languages
- Dutch, English
- Licensed since
- November 2024
Patrick van der Burght is not Dr Cialdini himself but has been teaching Dr Cialdini’s Principles of Persuasion to individuals and teams for over 20 years. He is an active, capable and licensed Cialdini® Certified Coach and the first Cialdini Institute Licensed Trainer. Patrick has a business and sales background in various industries, including real estate, aviation, high-end retail, wholesale and health. He enjoys training sales teams to master and apply Ethical Persuasion theories and helping them realise the successes that were always theirs to have by engaging the science of human decision-making and ethical persuasion. Patrick, who is based in Melbourne, Australia, developed a passion and unwavering conviction for the ethical approach to persuasion in 2000 after he discovered the science explained by Dr. Cialdini. He was a sales representative at the time. He was happy with his role but frustrated by the lack of growth and success relative to his efforts. Patrick’s understanding and implementation of persuasion theory were guided by a coach who was training him to be a business consultant. Using the principles, he quickly achieved significant success. From then on, using and teaching sales professionals about persuasion became a passion. As a valued Cialdini Certified Coach and Licensed Trainer, he enjoys speaking and teaching on Ethical Persuasion and seeing his students progress from understanding to mastering application skills. One of Patrick’s projects is to educate young adults about persuasion as an important life skill so they can benefit from it their entire lives, be better leaders and make the world a better place. In his free time, Patrick enjoys riding his Harley, Scuba Diving and flying small aircraft. He is happily married and loves spending time with his daughter. Australia and New Zealand are close to home for Patrick and he is happy to travel and work with companies or individuals in the Australasian region and beyond. He is available for consultations, speaking, certification training and workshops.
Author of the book 'How to Hear YES More Often - Harnessing the Power of Influence and Ethical Persuasion in Business'
What people say after training with Patrick.
“I recently attended Pat’s “How to Present More Professionally and Persuasively” session and found it incredibly helpful. Pat was enthusiastic, knowledgeable and genuinely passionate about sharing what he knows to help others improve. I came away with some great practical tips that I’ll use in my upcoming presentation, as well as when communicating with customers through quotes, emails and in person. Thanks, Pat!”
Samantha Rogers, Drive Creative · August 2026
“I had the opportunity to have Patrick van der Burght deliver an online session on ‘Ethical Persuasion’ to my EMBA students from Saudi Arabia (December 2025). Patrick presented the topic in an engaging and practical manner, and the session was well received and appreciated by the students. I highly recommend Patrick’s sessions to business students and future business professionals. His insights into ethical persuasion can provide valuable knowledge and practical skills that students can apply in their future academic and professional endeavours.”
Aftab Ahmed, Professor of Practice & Visiting Faculty in Business · August 2026
“I have just joined a presentation that Patrick shared on how to present more effectively. I have been presenting for 8 years, and I have still learned many new tips, which I am very grateful for. I highly recommend this session.”
Wendy Marshall · August 2026
“Patrick is authentic with his willingness to help people thrive and succeed. His stories and examples give his points clarity. Grateful for his workshop on how to present more effectively. I took many notes I look forward to implementing.”
Leisl Payton, Photographer - Encore Studio · August 2026
“Patrick is the first teacher of ethical influence that I have met who actually teaches influence and persuasion ethically. He is an absolute JOY to talk to, learn from and be in the room with (even digitally!). I highly recommend him for any stage.”
Marianne Hickman, The Marianne Hickman Show · August 2026
“Before completing this course, I had not been the best at communication. I have learnt many impactful strategies to improve my communication.”
Fab Segi, Building Facilities · July 2026
“Transformative, Practical, and Deeply Ethical Leadership Training! June - July 2026 I recently completed the Ethical Persuasion program certified by Dr. Robert Cialdini, facilitated by Patrick Van Der Burght, and I cannot recommend it highly enough. Patrick Van Der Burght is an exceptional trainer—engaging, insightful, and brilliant at breaking down the science of influence into practical, real-world applications. What stood out most to me was how the program reshaped my entire perspective on communication and leadership. Instead of seeing persuasion as merely a tool for negotiation, I now view it through a deeply ethical lens that focuses on building genuine trust, mutual value, and long-term relationships with our clients. Applying these principles within my organization has already changed how we approach decision-making, team collaboration, and client interactions. If you want to elevate your influence, drive meaningful results, and do so with total integrity, this program with Patrick is an absolute game-changer. Thank you, Patrick, for a truly empowering experience!”
Sarah Musyimi, Bamba Adventures Africa · July 2026
“Great training session by Patrick. Got some useful nuggets about effective presentations.”
Asitha Vajirapani, Encyte · July 2026
Scroll sideways for more
Request Patrick for your team.
Every inquiry is managed by the Cialdini® Institute. Tell us your goals and timeline and we will introduce you to Patrick — or recommend a better fit — within 1–2 business days.
