Ezio Sabatino
Cialdini Institute Official Partner and Certified Licensed Trainer helping business leaders improve decision making across marketing, sales, leadership, HR, and digital environments.
- Based in
- United States
- Languages
- English
- Licensed since
- November 2024
Most organizations are not short on effort.
In most organizations, more than 40 percent of payroll expense is tied to persuading, influencing, negotiating, or aligning others.
Marketing is active. Sales is busy. Leadership sets direction. HR communicates expectations. Customer service works hard.
Yet conversion stalls. Retention feels fragile. Decisions take longer than they should.
In many cases, the issue is not strategy.
It is how decisions are experienced across the organization and across digital environments where attention is limited and choices are many.
Decades of behavioral research show that most decisions are driven by fast, automatic processing rather than rational analysis. Organizations, however, often design strategy assuming the opposite. That gap creates friction across marketing, sales, leadership, HR, customer experience, and online decision journeys.
I work with business leaders, particularly regional health plans, agencies, vendor partners, and local growth-focused organizations, to align strategy and influence so decisions move with greater clarity and consistency in marketing, sales conversations, and digital channels.
Organizations typically engage with me first through executive keynotes and leadership sessions on human decision making and ethical persuasion. These sessions surface where decision design is unintentionally slowing performance.
From there, work often expands into
• Executive advisory focused on diagnosing and strengthening human decision making
• Applied workshops for marketing, sales, leadership, HR, and customer service teams
• Structural alignment projects that improve proposals, renewals, negotiation clarity, internal communication, customer experience, and digital engagement
As an Official Partner of the Cialdini Institute and Certified Licensed Trainer, I integrate established behavioral science with more than three decades of senior marketing and leadership experience inside complex, regulated healthcare and financial environments.
The goal is not pressure or manufactured urgency.
It is ethical influence designed to help people make informed, voluntary decisions while improving conversion, retention, and long-term performance.
If these patterns feel familiar inside your organization, let’s have a conversation.
Chief Influence Officer at Sabatino Marketing, LLC and Official Partner and Certified Licensed Trainer with the Cialdini Institute.
Holds certifications in Ethical Influence, Ethical Online Influence, and Ethical Online Reputation Management.
More than three decades of senior marketing and leadership experience in complex, regulated healthcare and financial environments.
Former Interim Director of Marketing at Access Health CT and senior marketing leader at ConnectiCare and EmblemHealth.
Led integrated campaigns that increased brand awareness by 38 percent and secured not one but three number one market share positions in key segments.
Developer of a structured Ethical Influence approach that integrates behavioral science with practical execution across marketing, sales, leadership, HR, negotiation, and customer experience.
What people say after training with Ezio.
“I learned some powerful, scientifically backed insights into what compells consumers to take action.”
Lindy Bostrom · December 2025
“This will help me guide our clients and collaborating creative teams toward result-producing marketing messaging.”
Ginny Hull Hartline · December 2025
“I will review these tips and practice applying one each day. I am excited to experiment with these small changes in language! Thank you!”
Anonymous · December 2025
“This program helped me reflect on my current skill set and where I might improve to better connect with potential clients. Learning about the science validated much of what I already knew about ethical persuasion (although I had never used that term).”
Samantha Burgan · November 2025
“I can use these tips right now, today, to help grow my business immediately!”
Kimberlu · November 2025
“Great skills to learn and understand !”
Shelley Adams · August 2025
“Using different words to persuade others to say yes.”
Omaira · June 2025
“More time for more specific examples.”
Lawrence Moore · June 2025
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Request Ezio for your team.
Every inquiry is managed by the Cialdini® Institute. Tell us your goals and timeline and we will introduce you to Ezio — or recommend a better fit — within 1–2 business days.
