Principles of Persuasion Workshop: Two Days in Atlanta, March 11 and March 12, 2027. Early bird price $2,997 until December 11. Learn more about the Atlanta workshop
All Cialdini programs
All our programs on influence.
Why do some people follow your lead while others don't? How do you spot manipulation before it works on you? Every program here answers both, in a way you can use in your next meeting, pitch or hard conversation.
All Cialdini programs
Find the right program for you.
Choose a program to start learning today. Some you can begin online right now, and others meet in person.
Start here
Influence Assessment
Discover how you naturally influence others, where you struggle, and how to improve.
Online. Free result, or the $49 full report.
Online program
The Cialdini Method
Learn the seven principles of influence at your own pace and use them on your own clients and conversations.
Online, self-paced. $1,497, with a 7-day full refund.
Principles of Persuasion Workshop
Two Days in Atlanta
Practice every principle on your own work over two days in Buckhead, Atlanta.
March 11 and March 12, 2027. $2,997 until December 11.
For teams
A POP® workshop for your team
Give everyone on your team the same way to plan a pitch, a negotiation or a change.
Two days. Priced for your group.
Certification
Cialdini Certified Influence Coach
Help your clients amplify their influence with a ready-made 90-minute session you lead.
After POP or The Cialdini Method, plus 8 hours with a CMCT.
Advanced certification
CMCT®
Advance from coach to leading the two-day POP® workshop for your own clients.
By invitation.
Community
Our coach community
Discover the Certified Influence Coaches and CMCTs the Institute has certified around the world.
Join them: start with POP or The Cialdini Method.
For organizations
Enterprise programs
Build influence across your organization, from the executive team to whole departments.
Priced for your organization.
For leaders
Executive coaching
Work through the decision or conversation in front of you with a CMCT.
One-on-one. Priced for your engagement.
Online advisor
AI Cialdini
Get advice on your next pitch, negotiation or hard conversation, drawn from four decades of research on ethical influence.
$29 a month.
Speaking
Keynotes
Give your audience a talk on influence they'll remember, at a conference or company event.
Tailored to your audience.
Not sure where to start?
Take the Influence Assessment to see how you naturally influence others, where you struggle and what to work on first. Your result is free.