The Influence Assessment
Learn how you influence people and how they influence you.
Taking the free Influence Assessment is your way to:
- discover how you naturally influence others
- find where you struggle, and the approach you leave out
- use your result and report to improve, so more people listen to you
How it works
Everyone influences people in their own way.
It only takes a few real work situations to see how you influence people. Getting better at it takes practice. Take it now and you'll know which approach to practice first.
Step 1
Take the Influence Assessment.
During the assessment, you'll see real work situations, each with two good moves, and pick the one you would actually make.
The assessment measures how you naturally go about influencing people, and maps your choices to the seven principles of influence, plus contrast, the amplifier.
It measures how often you use each of eight approaches:
Giving first (reciprocity)
Whether you give before you ask, and whether what you give feels worth returning.
Being someone they like (liking)
How you build rapport, find common ground and make people want to work with you.
Proving you know your stuff (authority)
How you show credibility and expertise so people trust your advice.
Showing who else said yes (social proof)
Whether you show people what others like them already chose, when they are deciding.
Building on their own words (consistency)
How you help people act on what they have already said and committed to.
Showing what they'd miss (scarcity)
How you make clear what is unique about your offer and what waiting would cost.
Making it “us” (unity)
How you create a shared identity, so people see your goal as their own.
Framing the comparison (contrast)
Not a principle but an amplifier: what you set beside your request, so each principle lands harder.
You're starting a big negotiation over video with a firm in another country. How do you begin?
- We spend the first few minutes getting to know each other.
- I open by setting our full proposal next to their current arrangement.
Step 2
Get your free result.
Finishing the assessment is just the start of becoming more influential.
Your free result shows you where you already win people over, so you can build on it:
- your strongest approach, the one people already respond to
- your biggest gap, the approach you use least
- how often you use each of the eight
- Giving firststrongest7 of 7
- Framing the comparison5 of 7
- Making it “us”4 of 7
- Showing who else said yes4 of 7
- Showing what they'd miss4 of 7
- Building on their own words2 of 7
- Proving you know your stuff2 of 7
- Being someone they likebiggest gap0 of 7
The research
Built on 40 years of research on ethical influence.
Dr. Robert Cialdini spent years inside sales teams, fundraisers and ad agencies, then tested what he saw in experiments. What he found is what this assessment measures.
- 40+
- years of research on ethical influence
- 12M+
- copies of Dr. Cialdini's books sold, in 52 languages
The full report
Your full report shows you what to do next.
“Where do people slip away from me?”
The full report, the Influence Gap Analysis, goes further than your free result.
Your full report shows you how to:
- act on each of your patterns
- see where each approach helps you and where it hurts you
- try new words in your next conversation
- build the approaches you use least with a 30-day plan
Get it for $49, one time, after you see your free result. It comes as a PDF to keep, with a month of AI Cialdini.
For teams
Use it with your team.
The same assessment works for one person or a whole team. When each person knows their strongest approach and their biggest gap, you can see how your team wins people over together.
Step 3
What to do with your result.
Now it's time to use what you learned in your next pitch or hard conversation.
- Learn all seven principles at your own pace in The Cialdini Method ($1,497).
- Practice them with others at a two-day Principles of Persuasion workshop.
- Get help with a real conversation from AI Cialdini, $29 a month.
- Sign up for the newsletter to get ideas on ethical influence by email.
Free result and full report
Find the report that's right for you.
Whether you want to see how you influence people or help your team do the same, start with the free assessment.
Your result
Free as soon as you finish
- Your strongest approach
- Your biggest gap
- How often you use each of the eight
Full report
$49 one time
- What to do about each pattern
- Where each approach helps or hurts you
- Words to try and a 30-day plan
- A PDF to keep, plus a month of AI Cialdini
You decide after you see your free result. There's no subscription.
Questions
Questions about the assessment.
The Influence Assessment is a short diagnostic from the Cialdini Institute that shows how you use each of the 7 Principles of Persuasion: reciprocity, liking, authority, social proof, commitment and consistency, scarcity and unity, plus contrast, the amplifier. It is grounded in the research of Dr. Robert Cialdini.
As soon as you finish. Your result is free and shows your strongest approach, your biggest gap and how often you use each of the eight approaches.
The assessment and your result are free. The full report is $49, one time, with no subscription, and you decide after you see your free result.
What to do about each of your patterns, where each approach helps or hurts you, words to try and a 30-day plan. You get it as a PDF to keep, plus a month of AI Cialdini.
No. Each situation has two good moves, and you pick the one you would actually make. There is nothing to study or prepare.
Take the free assessment online and see your result as soon as you finish. To measure a whole team, contact the Institute.
In Their Words
What people say after learning influence.
Salespeople, managers, consultants and founders who have trained with the Institute, in their own words.
Read 1,028 reviews from participants, readers, scientists and business leaders.
Find out how you influence people.
It's free, and your result is yours as soon as you finish.