Your clients know what to do. Help them get the yes.
Coach the seven principles of persuasion with Dr. Cialdini's research, and the Institute's credential, behind you.
Your greatest untapped skill is influence.
Your clients hired you for a change. Then they stall: the deal goes quiet, the team nods and does nothing, the decision waits.
That gap isn't motivation. It's how people decide. That's where Dr. Cialdini's research makes the difference.
That's why we certify coaches.
Why coaches choose this credential.
It's built on the research.
Forty years of Dr. Cialdini's studies, not a coach's opinion. Clients can check where it comes from.
Your clients already know the name.
Influence has sold more than 7 million copies in 44 languages.
It travels with every client.
The seven principles apply to sales, leadership and negotiation, so the credential fits the work you already do.
There's a path above it.
Certified coaches with a track record can be invited onto the CMCT faculty.
Four steps to certified.
- Step 1
Complete The Cialdini Method
Finish the program and pass its final exam to earn the Cialdini Certified Practitioner credential. See the program
- Step 2
Apply
About five minutes. Tell us about your practice and the clients you serve.
- Step 3
Review and agreement
The faculty team replies within two business days. Approved coaches sign the coach agreement and the ethical-influence standards.
- Step 4
Coach under the credential
You're listed in the coach directory and get your client materials and the assessment debrief framework.
The credential, the materials, the referrals.
- The Cialdini Certified Coach credential
- A listing in the public coach directory
- Client-facing materials
- The assessment debrief framework
- Referrals from people looking for a coach in your market
- A path to the CMCT faculty, by invitation
This is for you if you want to…
- help clients win the deals they keep losing
- be the advisor clients trust before they've signed
- coach individuals and teams with research behind every session
- earn a credential your clients can check
What you might be thinking.
“I've read Influence.”
Good start. This is how you coach it, client by client.
“I'm not certified yet.”
Apply anyway. We'll route you to The Cialdini Method first.
“I coach leaders, not salespeople.”
Every client who needs a yes from someone is persuading. The principles apply to all of them.
“The bar sounds high.”
It is. The credential carries Dr. Cialdini's name, so we review every application.
Before you apply.
Yes. The Cialdini Certified Practitioner credential is the requirement. You can apply while you're taking it.
About five minutes. The faculty team replies within two business days.
Professional coaching, training or consulting experience; clients you already serve; The Cialdini Method credential; and the Institute's ethical-influence standards.
CMCT is by invitation, after a track record. Every CMCT is trained by Dr. Cialdini and Dr. Gregory Neidert.
Grow your practice with the Cialdini name behind it.
See the research in action first.
Join a free live session with the Cialdini Institute and see how the principles work on real conversations.
Start your application.
About five minutes. The faculty team reads every one and replies within two business days.