Faculty & Partners

Build a practice on the science of influence.

The Institute credentials the coaches and trainers who carry Dr. Robert Cialdini’s research into their own markets. You bring the audience and the practice. We bring the research, the curriculum, the credential and the referrals.

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At a glance

Tracks: Cialdini Certified Coach · Licensed Trainer · CMCT, by invitation
Who it's for: Coaches, consultants and trainers with an audience they already serve
Requirement: Completion of the Cialdini Certified Practitioner (CCP) program, and the Institute's ethical-influence standards
You get: The credential, the curriculum and materials, a directory listing and referrals from the Institute
How to start: By application, reviewed by the Institute

The Path

Three credentials, one ladder.

Everyone starts in the same place — the Certified Practitioner program. Where you go from there depends on whether you coach individuals or train rooms.

Cialdini Certified Coach

Coaches and consultants who work one-to-one or with small teams.

Coach the seven principles under the Institute's credential
Listing in the public trainer and coach directory
Client-facing materials and the assessment debrief framework
Referrals routed from the Institute's single inbox

Licensed Trainer

Independent and in-house trainers who deliver to rooms, not individuals.

Licence to deliver the Institute's workshops and programs
Ready-made curriculum, slides and participant materials
Directory listing and lead routing in your market
Co-branding with the Cialdini® Institute name

CMCT — Cialdini Method Certified Trainer®

The faculty credential. Invitation-only, after a track record.

The Institute's highest trainer designation
Eligibility for enterprise engagements routed by the Institute
Faculty-level access to new curriculum before release
A path into delivering the flagship POP® Workshop

Before You Apply

What we look for.

The credential carries Dr. Cialdini’s name, so the bar is real. If you are not certified yet, apply anyway — we will route you to the Certified Practitioner program first.

01Professional training, coaching or consulting experience
02A defined audience you already serve
03Completion of the Cialdini® Certified Practitioner program (CCP)
04Commitment to the Institute's ethical-influence standards

In Their Words

From trainers who made the climb.

Cialdini Method Certified Trainers on the certification class.

Read 1,033 reviews from participants, readers, scientists and business leaders.

“Our recent London CMCT class was one of the best experiences not just in learning how to do the program but also watch Dr. Cialdini in action and sharing anecdotes. The ability to meet other trainers was also a great opportunity.”
Pradeep Chakravarthy
Infosys Leadership Institute , India
“Thank you for a unique and in-depth T3 class. I especially enjoyed interacting with such diverse, enthusiastic colleagues. Getting insights into the science directly from Dr. Cialdini was invaluable.”
Stella Collins
MSc, FITOL, Stellar Learning , United Kingdom

Apply

Start your application.

Five minutes. A member of the faculty team reads every one and replies within two business days.