How to Recognize Manipulation and Protect Yourself Through Ethical Influence
Are the tactics you use to win customers actually pushing them away?
Learn how to spot manipulative sales tactics, avoid being pressured into bad decisions, and build the trust that turns hesitant prospects into confident buyers.
Reserve your free seat- Date
- Tuesday, November 10
- Time
- 2:00 PM ET · 11:00 AM PT
- Length
- 90 minutes, live
- Cost
- Free

Hosted by Samir PatelChairman, Cialdini Institute
Tuesday, November 102:00 PM ET · 11:00 AM PT · 90 minutes
You've probably seen this happen.
- A prospect takes the meeting, asks good questions, seems interested, and then never commits.
- You hear yourself pushing a little harder, and the conversation gets uncomfortable for both of you.
- The moment a buyer feels pressured, they get defensive, and a deal that was moving stalls.
- Someone uses a pressure tactic on you, and you only notice after you've said yes.
None of this means you're bad at selling. It usually means the line between influence and manipulation isn't clear, on either side of the table.
In 90 minutes, you'll learn
- 01
The tells of manipulation
The signs that a request is built to rush you, so you catch it before it shapes an important decision, yours or your buyer's.
- 02
Why pressure backfires
Why some persuasion attempts create resistance instead of trust, and the moves that trigger it in otherwise good sales conversations.
- 03
The ethical way to a real yes
How ethical influence moves a conversation toward genuine agreement: a yes the buyer is glad they gave, and keeps.
Walk into your next important conversation knowing…
- when you're being pressured, and how to slow it down
- how to ask for a commitment without sounding pushy
- how to build trust that lasts past the signature
For B2B salespeople, sales managers, business owners, and anyone with an important sales conversation coming up.

Samir Patel
Chairman, Cialdini Institute
- Chairman of the Cialdini Institute
- Founder of Trophy Point Investment Group, a $100 million private debt fund
- Teaches entrepreneurship at Georgia State University
- U.S. Army Reserve officer; West Point cadet, then a Cavalry officer in Iraq and Afghanistan

The session draws on the research of Dr. Robert Cialdini, author of Influence (more than 7 million copies in 44 languages) and founder of the Cialdini Institute.
Join us on Tuesday, November 10.
2:00 PM ET · 11:00 AM PT · 90 minutes · free. Can’t make it live? Register anyway and we’ll send you the recording.
Reserve your free seat