Laurent Doucet
Laurent Doucet’s career spans technology consulting, startup strategic marketing, and commercial leadership in the pharmaceutical industry.
- Based in
- United Kingdom
- Languages
- English, French
- Licensed since
- November 2024
Laurent Doucet’s career spans technology consulting, startup strategic marketing, and commercial leadership in the pharmaceutical industry. Through these experiences, he observed that facts and logic alone are rarely enough to change minds. This realization led him to study the psychology of persuasion and explore how people make decisions
What people say after training with Laurent.
“Knowledge and application of important principles of science of persuasion”
Rosanna · November 2025
“Good starting point to improve my communication skills.”
Susanna · November 2025
“Easy to put in practice, really actionable”
Filippo · November 2025
“The persuasion is not an attitute is a scuence”
Roberto Coppola · November 2025
“Handouts so that participants can use for future reference.”
Tom Hsu · November 2025
“Think more about how to achieve the desired outcomes with my HCPs”
Pierre-Luc · November 2025
“It was a refresh of content. Really good to revisit and to ensure we continue to implement these strategies. Trainer is engaging and made the learnings lots of fun.”
NG · November 2025
“The concepts will reframe how I propose asking for a commitment from a customer”
Sylvia Gietl · November 2025
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Every inquiry is managed by the Cialdini® Institute. Tell us your goals and timeline and we will introduce you to Laurent — or recommend a better fit — within 1–2 business days.
