The situation you'll recognize.
The landing page explains the product clearly, the offer is good, and conversion is still flat. The copy is arguing; nobody argues their way past uncertainty.
Why social proof works here.
A claim you make about yourself is discounted automatically. The same claim from a peer is not. Social proof works best where the visitor is least certain, which is rarely the headline and almost always the moment just before the commitment.
What to do this week.
Move your proof next to the action, not to the top of the page. A review beside the button outperforms the same review in a carousel above the fold, because it arrives at the moment of doubt rather than the moment of arrival.
Where it goes wrong.
Fabricated reviews and inflated counts. Beyond the legal exposure, manufactured consensus is unusually easy to detect and unusually expensive to recover from, because it calls every other number on the page into question.
Learn social proof in depth. The Cialdini Method gives Social Proof a full module, online and at your own pace, for $1,497 with a 7-day full refund.
Social Proof is one of the seven principles of influence Dr. Robert Cialdini identified in more than 40 years of research. Read the full social proof page, or see how all seven apply to marketers.