Why your best prospects ghost you
A psychologist went undercover in sales training programs to find out.
Now he teaches you what he found, so the next prospect who likes you says yes. 21 hours with Dr. Robert Cialdini, in short lessons, starting today.
$1,497, one time · 21 hours, self-paced, online · 7-day refund
20% off with code OCTOBER20 until Oct 31: $1,197.60
Organizations that have trained with the Institute
It went well. Then nothing.
They leaned in, asked the right questions and said, “This is exactly what we need.” You left the meeting already planning the kickoff.
A week later you sent a friendly check-in. No reply. Another the week after, a little shorter. Then you stopped, and told yourself the timing was off.
Each one stings a little. Added up, they're the clients, the renewals and the referrals you should have had.
More calls didn't fix it.
Longer proposals. Sharper slides. Closing lines that felt pushy the moment you said them out loud. The prospects who liked you kept going quiet, because none of it touched the reason they went quiet.
He went undercover to learn why people say yes.
In 1984 a psychology professor published a book that opened with a confession: “All my life I've been a patsy.” Robert Cialdini went on to spend years undercover in the training programs of people who persuade for a living, in car sales, fundraising and telemarketing, to see which tactics worked and why. The books that came out of it, Influence and Pre-Suasion, have sold more than 7 million copies in 44 languages.
“Robert Cialdini has had a greater impact on my thinking than any other scientist.”
Charlie MungerVice Chairman, Berkshire Hathaway“Cialdini is the 'Godfather of Influence.' His book is the guiding light for how I conduct business — and in many ways how I live my life.”
Guy KawasakiSilicon Valley Venture Capitalist
Buyers decide on gut shortcuts.
There's too much to weigh, so all of us, your buyers included, lean on a few shortcuts to make up our minds.
- Too much to weigh
- The buyer reaches for a shortcut
- Your pitch doesn't give them one
- They ghost you
He found seven. Each is a question a buyer is asking themselves, often without noticing:
When your pitch answers those questions, saying yes feels natural. When it doesn't, a buyer who liked everything about you still hesitates.
The next prospect says “this is exactly what we need.” This time you know which questions are still open in their head, and you answer them before the silence starts.
$1,497, one time · 21 hours, self-paced, online · 7-day refund
20% off with code OCTOBER20 until Oct 31: $1,197.60
Everything you get.
01
21 hours with Dr. Cialdini
More than 100 short videos across 11 modules, taught by the researcher who found it.
02
Lessons that fit between meetings
Online and at your own pace. No travel, no fixed schedule. You can start today.
03
The seven principles, one at a time
What triggers each one and how to use it honestly, so your pitch gives buyers a reason to say yes.
04
The moment before you ask
How what people are focused on just before your message changes how they answer it.
05
Your own Action Plan
You apply each principle to your real prospects as you go, so you use it on your next call.
06
The Cialdini Certified Practitioner credential
Pass the final exam: a certificate signed by Dr. Cialdini and a digital badge to show clients.
07 · Bonus
A month of AI Cialdini, free
Ask Dr. Cialdini's digital mind about your own deals. Your first month ($29) is free.
Your certificate, signed by Dr. Cialdini.
What graduates say.
1,500+
people on six continents have earned the credential
“A must have certification for anyone involved in sales, marketing or any copywriting or persuasive based function.”
Jim Kukral
Sales Team Leader
“For me, the certification program was almost always highly engaging, thought-provoking, and inspiring--to the point of surpassing my expectation.”
Chip Joyce
Serial Entrepreneur and CEO
“Fantastic e-learning; clear and concise with a course and professional resources. I can recommend this course to anyone who wants to learn more about influencing and coaching. You won't regret it.”
Marjolein Bongers
Owner, LinkedIn Trainer and Keynote Speaker
You get the meeting, and lose deals you should win.
Salespeople, founders, consultants and coaches: anyone whose income depends on someone else saying yes.
Who it isn't for
- It isn't a bag of tricks. Every module teaches the principles the way Dr. Cialdini does: honestly, in ways that are good for both sides.
- It isn't live coaching. It's self-paced video. If you want a coach as well, we can add coaching sessions; just ask.
- It isn't effortless. You'll get out of it what you put into the exercises on your own deals.
Think of one client you lost this year.
What would they have been worth? Then look at the price. For comparison, two days of the same seven principles, in person, cost $2,997 a seat or more. This is 21 hours with Dr. Cialdini himself, at your own pace, for half that.
$1,197.60 $1,497
One payment, not a subscription.
$1,497, one time · 21 hours, self-paced, online · 7-day refund
20% off with code OCTOBER20 until Oct 31: $1,197.60
7-day refund. Start the program. If it isn't for you, tell us within 7 days of buying and we'll refund you in full.
Eleven modules and a final exam.
Foundations and process first, then one module per principle, each with what switches it on, what makes it stronger and your Action Plan, ending with ethics and the exam. It is the only official online Cialdini program.
A solid foundation
Why persuasion is one of the most valuable skills in professional life, and the core insights from the science of influence that everything else builds on.
Efficient, effective and ethical persuasion
The science-based processes for applying the principles, and how to apply them ethically.
It’s what you do before you do what you do that counts
The contrast phenomenon, and how to use it as an amplifier for each of the seven principles.
We say yes to people we owe
The science of reciprocity and its practical applications, and the first of the activators and amplifiers that engage and boost every principle.
We say yes to people we like
Novel, nuanced uses of liking in negotiation and other persuasive situations, installed into your personal Action Plan.
We say yes to people who are “of us”
The principle Dr. Cialdini added to the expanded edition of Influence in 2021: using shared identity, the feeling of “we”.
We say yes if people like us do, too
Using social proof online and offline, and avoiding the common mistakes even major brands make.
We say yes if trustworthy experts recommend it
The science behind authority and how to establish it efficiently, effectively and ethically.
We say yes to what fits what we’ve already said or done
What activates the drive to be consistent with existing commitments, and how to build it into everyday requests.
We say yes to what is limited
Why the fear of missing out moves people, including the case of a product that usually sold for $3.95 selling for $250.
True, natural, and wise for all concerned
A return to the program’s most important theme: applying the principles in ways that are honest and good for everyone involved.
Online assessment
About 30–45 minutes, testing how well you apply what you’ve learned rather than what you can recall. Pass with 70% to earn your certificate.
Questions people ask.
Buying for a team, or want one-to-one coaching on top? Tell us what you need.
21 hours of video in more than 100 short lessons, online and at your own pace. You can watch a lesson between meetings and take the exam when you're ready.
The principles apply wherever you need a yes: sales, leadership, marketing, negotiation and coaching. Your Action Plan applies each one to your own situations as you go.
About 30 to 45 minutes online. It tests how well you apply what you've learned rather than what you can recall, and the pass mark is 70%.
Tell us within 7 days of buying, through the contact page, and we'll refund you in full.
Sign up at ai.cialdini.com with the same email you used to buy The Cialdini Method. Your first month is free at checkout; after that it's $29 a month until you cancel.
Yes. It's one payment, not a subscription, and we'll provide the documentation for reimbursement.
Don't lose the next one.
Learn why people say yes from the researcher who found out, and use it on your own deals as you go. 21 hours at your own pace, with a credential he signs, plus a free month of AI Cialdini. $1,497, once, with a 7-day refund.
$1,497, one time · 21 hours, self-paced, online · 7-day refund
20% off with code OCTOBER20 until Oct 31: $1,197.60
Not ready yet? You can start free.
Get the free influence playbook in under 30 seconds: 39 pages of word-for-word scripts, checklists and scorecards from Dr. Cialdini's research.
Then a short lesson a day for two weeks. Some emails tell you about our programs. Unsubscribe anytime. Privacy Policy.