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Thousands of professionals around the globe have engaged in Dr. Cialdini’s programs

Discover What You've Been Missing

So perhaps you’ve read Influence or Pre-Suasion. That’s great. But these programs offer a significant next step. They do so by converting what you’ve learned from Dr. Cialdini’s books into real-life persuasive actions. The "hidden gems" of the Cialdini programs will help you boost your success.

The secret process
that helps you think from the problem to a set of principles, and through these principles to a set of solutions
Exclusive information
on crucially important activators and amplifiers
Science-based exercises
that help you get the most out of the principles
The moments of power
that help you recognize when others are most receptive to your message
Practical solutions
to the most common persuasion mistakes
New scientific conclusions
and real-life examples

What You Will Master

After completing your program, you’ll be able to apply the science of persuasion in an efficient, effective, and ethical way. This will dramatically improve your record of success.

A deep understanding of the science of persuasion
Insider knowledge on the Principles of Persuasion
Proven processes, activators, and amplifiers for each principle

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How You Will Benefit

You’ll learn how to use the right principle at exactly the right moment. This will help you get the most out of your sales, marketing, leadership, and other business efforts.

Become more successful as a professional
Become happier as a person
Boost your authority with the official Cialdini certificate

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Or schedule a call

Russel Brunson

Bestselling Author & Founder of ClickFunnels

"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!"

Richard Thaler

Professor of Behavioral Science & Economics Nobel Prize Winner

“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”

Rory Sutherland

Vice Chairman Ogilvy & Mather

“His work in codifying human behavior, has been priceless.”

Warren Buffett

CEO Berkshire Hathaway

“‘Influence’ is one of the best business books of all time.”

Gwyneth Paltrow

Oscar-Winning Actress, CEO goop

“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”

Alex Hormozi

Entrepreneur, investor

“Influence’ is a must-read for entrepreneurship, sales, and marketing.”

Tobias Lutke

Founder Shopify

“‘Influence’ is a book that made me a billionaire.”

Tamsin Henderson

Owner Copy Kooks

“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”

Guy Kawasaki

Silicon Valley Venture Capitalist

“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”