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  • 4.6/5

based on 23,949 reviewers

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Elevate Your Business with Ethical Persuasion

  • Build sustainable relationships
  • Guide others to embrace your ideas
  • Get them to say YES to your requests
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Thousands of professionals around the globe have engaged in Dr. Cialdini’s programs

This program will help executives make better decisions and use their influence wisely…
Charlie Munger (Berkshire Hathaway)

Charlie Munger

Berkshire Hathaway

Discover What You've Been Missing

So perhaps you’ve read Influence or Pre-Suasion. That’s great. But these programs offer a significant next step. They do so by converting what you’ve learned from Dr. Cialdini’s books into real-life persuasive actions. The "hidden gems" of the Cialdini programs will help you boost your success.

  • The secret process
    that helps you think from the problem to a set of principles, and through these principles to a set of solutions
  • Exclusive information
    on crucially important activators and amplifiers
  • Science-based exercises
    that help you get the most out of the principles
  • The moments of power
    that help you recognize when others are most receptive to your message
  • Practical solutions
    to the most common persuasion mistakes
  • New scientific conclusions
    and real-life examples

What You Will Master

After completing your program, you’ll be able to apply the science of persuasion in an efficient, effective, and ethical way. This will dramatically improve your record of success.

  • A deep understanding of the science of persuasion
  • Insider knowledge on the Principles of Persuasion
  • Proven processes, activators, and amplifiers for each principle
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How You Will Benefit

You’ll learn how to use the right principle at exactly the right moment. This will help you get the most out of your sales, marketing, leadership, and other business efforts.

  • Become more successful as a professional
  • Become happier as a person
  • Boost your authority with the official Cialdini certificate
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Don’t just take our word for it

Warren Buffett

Warren Buffett

CEO Berkshire Hathaway


“‘Influence’ is one of the best business books of all time.”

Gwyneth Paltrow

Gwyneth Paltrow

Oscar-Winning Actress, CEO goop


“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”

Alex-Hormozi.

Alex Hormozi

Entrepreneur, investor


“Influence’ is a must-read for entrepreneurship, sales, and marketing.”

Tobias Lutke

Tobias Lutke

Founder Shopify


“‘Influence’ is a book that made me a billionaire.”

Tamsin Henderson

Tamsin Henderson

Owner Copy Kooks


“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”

Guy Kawasaki

Guy Kawasaki

Silicon Valley Venture Capitalist


“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”

Russell-Brunson

Russel Brunson

Bestselling Author & Founder of ClickFunnels


"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!"

Richard Thaler

Richard Thaler

Professor of Behavioral Science & Economics Nobel Prize Winner


“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”

Rory Sutherland

Rory Sutherland

Vice Chairman Ogilvy & Mather


“His work in codifying human behavior, has been priceless.”

 

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We Do It For You

Master the power of persuasion with 1:1 customized application by one of our Cialdini Method Certified Trainers (CMCT). 

$50,000

Dr. Cialdini’s Certified Practitioner Program + Customized Application

  • 2-Hour Intake call on Zoom ‘Define your challenge’
  • CMCT drafts V1 of Action Plan for you
  • 1-Hour live feedback session on Zoom
  • CMCT finalizes Action Plan for you
  • CMCT presents Action Plan to you
  • CMCT assists on application of Action Plan
  • CMCT on-demand support for 4 weeks
  • + Full access to Dr. Cialdini’s Certified Practitioner Program

 

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DIY with Expert Guidance

Harness the power of ethical persuasion straight from the source, with expert guidance provided by one of our Cialdini Method Certified Trainers (CMCT).

$4,997

Dr. Cialdini’s Certified Practitioner Program + Live Coaching

  • Self-paced on-demand learning on Ethical Influence (10 hours)
  • 12 In-Depth Teaching Sessions (Virtual Live)
  • 12 Collaboration Sessions (Virtual Live)
  • Global Community Access
  • Signed Certificate by Dr. Robert Cialdini
  • 3x 20 minutes 1:1 live coaching sessions with a CMCT

 

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DIY with Help From Peers

Whether you are or aren’t familiar with Dr. Cialdini’s principles, this 36-hour binge-watch program is the perfect way to elevate your persuasive skills.

$2,497

Dr. Cialdini’s Certified Practitioner Program + Live Sessions

  • Self-paced on-demand learning on Ethical Influence (10 hours)
  • 12 In-Depth Teaching Sessions (Virtual Live)
  • 12 Collaboration Sessions (Virtual Live)
  • Global Community Access
  • Signed Certificate by Dr. Robert Cialdini

 

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DIY

This isn’t the second-best program. It’s the program where you can boost your persuasive power through on-demand learning led by Dr. Robert Cialdini himself.

$1,497

Dr. Cialdini’s Certified Practitioner Program

  • Self-paced on-demand learning on Ethical Influence (10 hours)
  • Global Community Access
  • Signed Certificate by Dr. Robert Cialdini

“Apply these powerful principles in business as in life so that you never feel helpless again!” 
AJ Vaccines

Aeby Thomas

Director Capital Projects, AJ Vaccines
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Indispensable Power Skill

Research from LinkedIn shows that persuasion is one of the top 5 in-demand
power skills
in today’s professional workplace.