Walk in knowing what to say.
The meeting you cannot afford to get wrong is tomorrow. Ask AI Bob tonight.
AI Bob™ is Dr. Robert Cialdini's digital mind, and the only AI built by the Cialdini Institute on his own work. Talk to it by voice or text about a negotiation, a pitch, a hard conversation at home or a lesson you are studying, and get an ethical plan built on the 7 Principles of Persuasion.
7
Principles40+
Years of Research24/7
On CallAt a glance
- Who it's for
- Anyone preparing a negotiation, a pitch or a hard conversation, and CCP learners
- How it works
- Talk to it by voice or text, any time, at ai.cialdini.com
- Built on
- Dr. Cialdini's research and the 7 Principles of Persuasion
- You get
- A read of your situation through the principles, and an ethical plan to act on
- Price
- $29 a month
Dr. Robert Cialdini — the “Godfather of Influence”
Forty years of influence science, distilled into an advisor you can ask anything.
Dr. Robert Cialdini's books have sold more than seven million copies in 44 languages and made the 7 Principles of Persuasion a shared vocabulary for ethical influence. AI Bob puts that body of work to work for you, turning research professionals spend years studying into guidance you can ask for the moment the stakes are high.
Most people know about the principles. AI Bob helps you apply the right one, in the right moment, in your exact words.
Better questions start with the Influence Assessment.
See which of the 7 Principles you already lead with, and which you overlook, so you know what to ask AI Bob. It is the same diagnostic our practitioners begin with, and it takes about 12 minutes.
From your situation to your next move.
- 01
Describe Your Challenge
Tell AI Bob about your influence scenario — a negotiation, pitch, campaign, or hard conversation — in plain language.
- 02
7-Principle Analysis
AI Bob evaluates your situation through Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity, and Unity.
- 03
Actionable Playbook
Receive a tailored strategy with specific, ethical moves you can use today — each tied to the research behind it.
AI Bob
Influence Advisor
I'm pitching a new vendor contract to our CFO who is risk-averse. How do I frame it?
Great question. I'd lead with Social Proof and Authority. Here's a 3-step approach:
1. Open with peer adoption — name the companies like yours that already use this vendor 2. Anchor to a trusted authority — reference the analyst report your CFO follows 3. Frame as loss-avoidance, not gain — “Here's what delayed adoption costs us each quarter”
Illustrative preview · Every answer is shaped by your situation
Why AI Bob, and not ChatGPT or any other chatbot?
A general chatbot has read everything, so it can tell you a little about persuasion. AI Bob was built for one thing: thinking about your situation the way Dr. Cialdini would.
What it draws on
AI BobDr. Cialdini's research and the 7 Principles of Persuasion, and nothing else.
A general chatbotWhatever the internet says about persuasion, good and bad alike.
Who built it
AI BobThe Cialdini Institute, on Dr. Cialdini's own work. No one else can build it.
A general chatbotA company with no connection to the research.
Ethics
AI BobFollows Dr. Cialdini's code: influence that serves both sides, never manipulation.
A general chatbotGeneral safety rules, but no ethical framework built for influence.
Your course
AI BobSpeaks the same language as the CCP program, principle by principle.
A general chatbotDoesn't know the course, its modules or its terms.
You persuade people every day, not only at work.
The seven principles are at work in every ask you make: at home, at the doctor's, with a landlord, a teacher or a partner. Bring any of them to AI Bob.
- Career
“How do I ask for a raise without it sounding like a threat?”
- Home
“How do I get my teenager to start homework without a fight every night?”
- Health
“My doctor keeps rushing me. How do I get ten minutes of real attention?”
- Money
“My landlord won't fix the heating. What gets a yes without a lawyer?”
- Community
“I'm raising money for my kid's school. How do I get parents to give?”
- Relationships
“How do I raise something hard with my partner so it lands as care, not criticism?”
A study partner who knows the material.
Working through the Cialdini Certified Practitioner program? When a lesson doesn't click, ask AI Bob. It is built on the same research the course teaches, so its answers use the same principles, in the same terms.
About the CCP program →- 01
Explain it another way
Stuck on a lesson? Ask AI Bob to explain the idea again, with an example from your field instead of the one in the video.
- 02
Check your understanding
Ask it to quiz you on a principle, or to tell you where your reasoning about a case goes wrong, before you move on.
- 03
Apply it to your week
Take the principle you just studied and ask how to use it in a real meeting, email or conversation on your calendar.
For the moments a yes is hardest to get.
The more specific the situation, the more useful the answer. These are the kinds of questions AI Bob is built for: real people, real stakes, and a decision that has not been made yet.
Available nowai.cialdini.com — bring the conversation you are preparing for, described in plain language.
Walk into your next yes prepared.
Bring a real situation — a negotiation you are walking into, a pitch that keeps stalling — and get an answer grounded in the seven principles.
Want to master the principles yourself, not only ask about them? Explore the Cialdini® Certified Practitioner program or browse all Cialdini® Institute programs.