• 4.6/5

based on 23,949 reviewers

Free Business Advice from Dr. Cialdini

Until recently, Dr. Cialdini advised mostly Fortune 500 companies, which paid him up to six-figure sums for it. In celebration of the 40th anniversary of his bestseller ‘Influence’, you can now get his advice to solve your Business Influence Challenge free of charge.

  • Once-in-a-lifetime opportunity
  • Get actionable steps for immediate results
  • Applied by brands like Apple, Microsoft, and Allianz
Cialdini office picture

Your Business Influence Challenge
Explained by Dr. Cialdini

Cialdini thumbnail - Influence challenge

We saw a measurable difference right away.
Robert Cialdini

Margaret McMahon

Training Manager, CIGNA Healthcare

Any Business Influence Challenge

Whether in leadership, marketing, sales, communication, procurement, or HR, your business success boils down to effectively and ethically influencing others. So, whatever your Business Influence Challenge, feel free to send it in.

  • Online and offline challenges
  • Internal and external challenges
  • Ad, landing page, leadership message… or any other form
specialist-2-2

What Top Business Leaders Say About Dr. Cialdini

Warren Buffett

Warren Buffett

CEO Berkshire Hathaway


Influence’ is one of the best business books of all time.”

tim_ferriss

Tim Ferriss

Lifestyle Expert and Bestselling Author


“I would really encourage people to study books like Influence,’ so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations…”

tobi_lutke

Tobias Lütke

Founder Shopify


“‘Influence’ is one of the two books that made me a billionaire.”

Gwyneth Paltrow-1-1

Gwyneth Paltrow

Oscar-Winning Actress, CEO goop


“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”

gerry allen 2

Gerry Allen

Former Vice President IBM


“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”

guy_kawasaki-1

Guy Kawasaki

Silicon Valley Venture Capitalist


“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”

joe-polish

Joe Polish

Founder Genius Network


The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.

tamsin-henderson

Tamsin Henderson

Owner Copy Kooks


“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”

charlie_munger

Charlie Munger

Vice Chairman Berkshire Hathaway


“Robert Cialdini has had a greater impact on my thinking than any other scientist.”

Chris Voss

Chris Voss

Wall Street Journal Best-Selling Author


“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”

Constance Dierickx 2

Constance Dierickx

The Decision Doctor


“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”

Rory Sutherland-1

Rory Sutherland

Vice Chairman Ogilvy & Mather


“His work, in codifying human behavior, has been priceless.”

Naval Ravikant

Naval Ravikant

Entrepreneur and Angel Investor


Influence’: classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.”

Annie Duke-1

Annie Duke

Professional Poker Champion


“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from.”

Barry Ritholtz-1

Barry Ritholtz

Chairman and CIO Ritholtz Wealth Management


“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”

I immediately put into practice some of his techniques, and found them very beneficial.
Robert Cialdini

Corie Rockafellow

Western Region VP, ERA

How Easy This Is

We’ve made this really easy for you. Please register for free so we can send you a short questionnaire. Dr. Cialdini will select 5 cases to provide advice on during his invite-only webinar on December 10. The winners will be announced at the start of this webinar, to which you'll be invited, of course.

  • Read the questions carefully
  • Answer them in as much detail as possible 
  • Send in on time, as Dr. Cialdini's selection session is already scheduled
specialist2-1

“I've devoted my entire career to the science of persuasion. Now it's time to share my knowledge with you, and help you be successful.

As_academics_quote-1

Register for free 👉

After registering, you’ll receive an email with a personal link to send in your Business Influence Challenge. You’ll receive the invite for my webinar after completing your submission. 

Looking forward to hearing from you!

Kind regards,

Dr. Robert Cialdini

P.S. Please block your calendar for Tuesday, December 10, at 12:00 PM ET (New York), as that’s when my webinar will take place. Looking forward to receiving your challenge!

Fill out your details

He gave us useful information in a compelling delivery and we were able to put it into practice that very day.
Robert Cialdini

Michelle Olson

APR, The Counselors Academy, Public Relations Society of America