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  • 4.6/5

based on 23,949 reviewers

Become an Expert Persuasion Trainer

For in-house and independent trainers, coaches, and consultants

  • Deliver keynotes, workshops, and training on ethical persuasion
  • Drive results for your company or your clients, and yourself
  • Guaranteed leads for independent trainers
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These Companies Engaged Us for Training and Development

What Top Business Trainers Say

Tony Robbins

Tony Robbins

Bestselling Author & Motivational Speaker


“Dr. Cialdini's work in the psychology of influence should be required reading for all business majors.”

Alex-Hormozi.

Alex Hormozi

Entrepreneur & Investor


“Influence’ is a must-read for entrepreneurship, sales, and marketing.”

Chris Voss

Chris Voss

Wall Street Journal Best-Selling Author


“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”

Russell-Brunson

Russell Brunson

Bestselling Author & Founder ClickFunnels


"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!"

joe-polish

Joe Polish

Founder Genius Network


“The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.”

Roger Dooley

Roger Dooley

Keynote Speaker & Bestselling Author


“Despite the myriad ways marketers can use behavioral science and neuroscience to improve results, even after four decades Robert Cialdini's
Principles of Influence are the best place to start. They are timeless and have been proven to be effective.”

Master the Ultimate Business Skill

You know it.

Your employees or clients experience it every day.

And sources like Forbes, the World Economic Forum, and LinkedIn keep confirming it.

Persuasion is one of the top business skills to learn.


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Because, let’s face it: any organization’s success largely depends on persuasive skills.

Research uncovered that non-sales professionals spend 41% of their time influencing and persuading others. Think about it: that equals 24 minutes per hour

And that’s not even counting sales professionals.

As an in-house or independent Cialdini Institute Licensed Trainer, you can be the driver of persuasive success across the entire organization.

You’ll be equipped to help them, for example:

  • Prevent losing market share due to ineffective marketing campaigns and sales pitches that miss crucial nuances

  • Stop failing to secure top talent due to uninspiring recruitment messaging and poor negotiation strategies

  • Avoid resistance to organizational changes due to low team trust and weak employee commitment

Imagine how this would elevate you as a standout trainer, pivotal in driving short-term results while fostering a culture of persuasive success…

Of course, you can have all those people trained by us. And we’re happy to do that.

But let’s be honest: you should be the one doing it.

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Why you?

  • You know the organization
  • You’re familiar with its culture
  • You understand the market’s challenges
  • You can scale up when requests increase 
  • You’re positioned to guide, advise, and drive outcomes directly on the job

So, let’s bring you in to enable your company or clients achieve their goals across all business areas. And become the ultimate persuasion expert that both leadership and staff can rely on.

Because what we offer isn’t your average train-the-trainer program. 

It’s a fundamental breakthrough for all involved, fully based on Dr. Cialdini’s systematic approach to persuading people and achieving business goals.

  • Grounded in cutting-edge science
  • Proven in practice at leading companies worldwide
  • Highly efficient, highly effective and entirely ethical

If you can spare just 20 minutes, one of our Influence Experts will be happy to reveal how your competitors are already tackling this.

Robert Cialdini, through his intensive research, has clearly shown that it is possible to increase the efficiency and effectiveness of persuasion to bring about amazingly positive results.
KPMG

Pratap Nambiar

Regional Executive Partner, KPMG Global Markets Asia Pacific

What You’ll Deliver

  • Inspiring keynotes
  • Application workshops
  • Collaboration sessions
  • In-depth teaching sessions
  • Guidance on Dr. Cialdini’s flagship e-learning
  • Guidance on implementing persuasive action plans
  • Leadership in cultivating a culture of persuasive success
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Start Delivering Within 2 Weeks

You need results. And you need them now. Therefore, we’ve designed this training program for immediate impact. You’ll be successfully delivering your first training - an inspirational keynote to start driving the persuasion movement - within just 2 weeks.

From there, you’ll continually expand your role as a Cialdini Institute Licensed Trainer, increasingly driving results for your company or your clients, and yourself.

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Quick Wins and Lasting Impact

Our approach is packed with Small BIGs: small changes delivering BIG results. They’re easy to remember, simple to apply, and become effortless to integrate into daily business processes, ensuring quick wins and lasting impact.

The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.
Northern Trust

R. Craig Wilson

Sr. Vice President, Sales Manager, Northern Trust

Driving Results Across Business Areas

The Cialdini Institute Licensed Trainer program empowers you to drive results across business areas. Here are some highly captivating themes you will expertly address:

  • Leadership
    Skillfully guiding teams to eliminate silent resistance

  • Sales
    Applying ethical strategies to prevent losing high-value clients

  • Marketing
    Crafting compelling messages that stop leads from turning to competitors

  • Communication
    Communicating effectively to prevent costly misunderstandings

  • Procurement
    Negotiating smarter to avoid overpaying

  • HR
    Delivering the right messages to stop missing out on top talent

What Top Business Leaders and Scientists Say

Warren Buffett

Warren Buffett

CEO Berkshire Hathaway


“‘Influence’ is one of the best business books of all time.”

Adam Grant

Adam Grant

Professor of Management and Psychology


“Without Bob Cialdini, I would not be a psychologist.”

Tobias Lutke

Tobias Lutke

Founder Shopify


“‘Influence’ is a book that made me a billionaire.”

Daniel Kahneman

Daniel Kahneman

Emeritus Professor of Psychology (1934-2024)
Nobel Prize Winner


“Bob Cialdini is a great observer, and keen observations have been the key to some of his great work... It’s really inspiring to look at his work.”

Guy Kawasaki

Guy Kawasaki

Silicon Valley
Venture Capitalist


“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”

Richard Thaler

Richard Thaler

Professor of Behavioral Science
Economics Nobel Prize Winner


“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”

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Apply in 3 Simple Steps

 

1. Apply now

2. Have your application call

3. If accepted: start your training

 

Limited training seats available

Due to pre-registration, we have limited training seats remaining, which we assign on a first-come, first-served basis. Make sure you don’t miss out ⏱️

  • Monday, October 21, 2024 (sold out)
  • Monday, October 28, 2024 (sold out)
  • Monday, November 11, 2024 (only 7 seats left)
  • Monday, January 20, 2025 (only 13 seats left)
  • Monday, January 27, 2025 (only 16 seats left)

Dr. Cialdini’s materials have been truly invaluable for directing our marketing efforts and focus. Nothing else comes close to his insights.
Glen Larson

Glen Larson

President, Genesis Financial Technologies, Inc

Guaranteed Leads for Independent Trainers

If you're an independent trainer, you’ll be equipped to train your own clients, whether in-company or by organizing training groups with multiple clients. Plus, you’ll join a partnership with the Cialdini Institute, including:

  • Guaranteed leads
  • Attractive commissions
  • 50 seats in our training program to sell to your clients
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Thank you for considering our train-the-trainer program. We’ll provide you with all you need to boost your company’s success - and your own - with ethical persuasion.
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Dr. Robert Cialdini - Circle

Dr. Robert Cialdini

Founder Cialdini Institute
NY Times Bestselling author of 'Influence' and 'Pre-Suasion'
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Now it’s up to you

Do you stick with the old ways? Or do you go for the breakthrough - for your company or your clients, and yourself? It’s entirely up to you, of course. But, if this is the moment, it's time to seize it.