Tony Robbins
Bestselling Author & Motivational Speaker
“Dr. Cialdini's work in the psychology of influence should be required reading for all business majors.”
Alex Hormozi
Entrepreneur & Investor
“Influence’ is a must-read for entrepreneurship, sales, and marketing.”
Chris Voss
Wall Street Journal Best-Selling Author
“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”
Russell Brunson
Bestselling Author & Founder ClickFunnels
"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!"
Joe Polish
Founder Genius Network
“The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.”
Roger Dooley
Keynote Speaker & Bestselling Author
“Despite the myriad ways marketers can use behavioral science and neuroscience to improve results, even after four decades Robert Cialdini's
Principles of Influence are the best place to start. They are timeless and have been proven to be effective.”
Master the Ultimate Business Skill
You know it.
Your employees or clients experience it every day.
And sources like Forbes, the World Economic Forum, and LinkedIn keep confirming it.
Persuasion is one of the top business skills to learn.
Because, let’s face it: any organization’s success largely depends on persuasive skills.
Research uncovered that non-sales professionals spend 41% of their time influencing and persuading others. Think about it: that equals 24 minutes per hour…
And that’s not even counting sales professionals.
As an in-house or independent Cialdini Institute Licensed Trainer, you can be the driver of persuasive success across the entire organization.
You’ll be equipped to help them, for example:
- Prevent losing market share due to ineffective marketing campaigns and sales pitches that miss crucial nuances
- Stop failing to secure top talent due to uninspiring recruitment messaging and poor negotiation strategies
- Avoid resistance to organizational changes due to low team trust and weak employee commitment
Imagine how this would elevate you as a standout trainer, pivotal in driving short-term results while fostering a culture of persuasive success…
Of course, you can have all those people trained by us. And we’re happy to do that.
But let’s be honest: you should be the one doing it.
Why you?
- You know the organization
- You’re familiar with its culture
- You understand the market’s challenges
- You can scale up when requests increase
- You’re positioned to guide, advise, and drive outcomes directly on the job
So, let’s bring you in to enable your company or clients achieve their goals across all business areas. And become the ultimate persuasion expert that both leadership and staff can rely on.
Because what we offer isn’t your average train-the-trainer program.
It’s a fundamental breakthrough for all involved, fully based on Dr. Cialdini’s systematic approach to persuading people and achieving business goals.
- Grounded in cutting-edge science
- Proven in practice at leading companies worldwide
- Highly efficient, highly effective and entirely ethical
If you can spare just 20 minutes, one of our Influence Experts will be happy to reveal how your competitors are already tackling this.
What You’ll Deliver
- Inspiring keynotes
- Application workshops
- Collaboration sessions
- In-depth teaching sessions
- Guidance on Dr. Cialdini’s flagship e-learning
- Guidance on implementing persuasive action plans
- Leadership in cultivating a culture of persuasive success
Warren Buffett
CEO Berkshire Hathaway
“‘Influence’ is one of the best business books of all time.”
Adam Grant
Professor of Management and Psychology
“Without Bob Cialdini, I would not be a psychologist.”
Tobias Lutke
Founder Shopify
“‘Influence’ is a book that made me a billionaire.”
Daniel Kahneman
Emeritus Professor of Psychology (1934-2024)
Nobel Prize Winner
“Bob Cialdini is a great observer, and keen observations have been the key to some of his great work... It’s really inspiring to look at his work.”
Guy Kawasaki
Silicon Valley
Venture Capitalist
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”
Richard Thaler
Professor of Behavioral Science
Economics Nobel Prize Winner
“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”
Guaranteed Leads for Independent Trainers
If you're an independent trainer, you’ll be equipped to train your own clients, whether in-company or by organizing training groups with multiple clients. Plus, you’ll join a partnership with the Cialdini Institute, including:
- Guaranteed leads
- Attractive commissions
- 50 seats in our training program to sell to your clients
